Looking for Google Ads Courses in California? Want to understand and learn Google Ads and how to create and manage effective campaigns? But confused about where to start? Don’t worry, this is the right place, to begin with.

This blog includes every possible detail of Google Ads Courses in California that you need to know about from the course syllabus to its duration. But before understanding the nuances, let’s first understand what Google Ads is.

What is Google Ads? 

Google Ads is one of the most popular online advertising platforms. It is known as Google Adwords. It uses a pay-per-click approach and you can target your ads to reach people with specific interests only people who are interested in your products and services will be shown your ads.

Google Ads is used to promote a business, increase its web traffic or brand awareness, and help sell its products or services. It allows businesses or brands to increase their online visibility among search engines and potential customers.

In today’s world of cut-throat competition, Google Ads can be a great way to target your customers. By using Google Ads effectively, one can bring relevant traffic to the website and stand tall in this digital world competition. With that, it can save a lot of labor and is cost-effective if used wisely.

Google Ads is one of the highest-paid skills in digital marketing. Google Ads Expert or PPC Expert can be a promising career as companies and businesses nowadays, wants to reach their customers in less time using paid tools. Don’t believe us? Let’s have a look at the Google Ads job opportunities available in California:

(Source: LinkedIn)

Surprising, isn’t it? The scope of Google Ads courses in California is so huge, and Google Ads holds a credible share in the increasing scope of digital marketing as a whole.

Bonus Tip: If after understanding Google Ads, you want to master the nuances of Digital Marketing, you may check out IIDE’s Online Digital Marketing Course which is a comprehensive course where you can learn everything about digital marketing from the comfort of your home and get certified. 

Now as you know what Google Ads is and how it works, let’s have a look at the Google Ads courses in California with their course details.

5 Best Google Ads Courses in California:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Google Ads Course Syllabus 

• Learning Google Ads basics
• Setting up a campaign
• Introduction to Ad Groups & Keywords
• Bidding strategies & Budget Strategies
• Text Ads, Auctions & Ad Ranks
• Tracking & Optimization for Search Ads
• Google Display Network
• YouTube & App Ads
• Shopping Ads & Performance Analysis

Google Ads Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:

Google Ads Course Duration & Fees

The duration of the online Google Ads course is approximately 15 hours. The Google Ads course fees are USD 190.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Google Ads Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to SEO but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/

2. Certstaffix Training

Certstaffix Training is a training platform that offers business and computer skills. It has trained people and businesses with lifelong learning and helped them improve their professional skills. It provides self-paced as well as instructor-led learning options.

Certstaffix Training offers courses in the categories of  Development, IT, Online Marketing, Microsoft Office, Adobe, Data and Analytics, Business Skills, and others. Its Google Ads course will help you understand the fundamentals of this niche.

Course Syllabus

• Creating a Google AdWords Account
• Creating ad campaigns 
• Optimizing Keywords
• Writing Ads in Google AdWords
• Analyzing and Reporting Campaign Performance
• Managing Bidding and  Budgets
• Configuring Language and Location Targeting
• Enhancing Campaigns with Ad Extensions
• Creating a Display Network Campaign
• Implementing Advanced Adwords Features
• Measuring Campaign Performance
• Optimizing Adwords Campaigns for Conversions
• Optimizing Campaigns
• Managing Adwords with Adwords Editor
• Utilizing Adwords Mnagner Accounts

Course Duration & Fees

This Google Ads Course in California costs USD 1,375 and is for a duration of 3 days.

Course Highlights

• Live Instructor Teaching
• Certificate of Completion
• Free 6-Month Online Retake
• Hands-on Learning

Contact Details

Phone no: +1 888-330-6890
Email: registrations@certstaff.com
Address: P.O. Box 947562. Atlanta

3. Noble Desktop

Noble Desktop is a training school that provides various computing courses with certifications. It is a career development and learning destination.  It teaches people to code, design, and digital content.

Noble Desktop offers courses like Python, Data Science, Graphic Design, Web Design, Photoshop, Video Editing, Digital Marketing, Data Analytics, Microsoft Office, Project Management, and many others. Its Google Ads Course allows you to learn from experts with hands-on training, by working on projects.

Course Syllabus

• Introduction to Google ads
• Keyword Research
• Creating Google Ad Account
• Keyword Match Type
• Ad Creation
• Ad Ranking and Quality Score
• Landing Pages
• Conversion Tracking
• Campaign Optimization
• Account Automation
• Audience Targeting
• Remarketing with Google Ads
• Display advertising with Google Ads

Course Duration & Fees

This Google Ads Course is for a duration of 12 hours and costs USD 650.

Course Highlight

• NYC or Live Online
• Free Retake
• Setup Assistance
• Expert Instructor
• Small Classes
• Certificate of Completion

Contact Details

Phone no: +1 (212) 226 – 4149
Email: hello@nobledesktop.com
Address: 185 Madison Avenue 3rd Floor New York, NY 10016

4. Jyll

Jyll is an online learning platform. It is the official partner of Google and helps businesses to grow with simple marketing ways. With that, it is an internationally recognized marketing expert.

Jyll with Google Ads course also provides Google Ads training, coaching, and account audit. This Google Ads course will help you understand how to use Google Ads for your business to attain your business goals.

Course Syllabus

• Welcome!
• Campaign setup: Step-by-step tutorials
• Getting started in a Google Ads account
• Data Foundations: Conversions, Attribution, Audiences
• Targeting: Keywords & Audiences
• Ads
• Bidding & Budgets
• Formats
• Ecommerce & Google Merchant Center
• B2B & Lead Generation
• Google Analytics
• Planning & Insights
• Troubleshooting common challenges
• Steal these templates!
• Monthly Meet Recordings
• Archive

Course Duration & Fees

This Google Ads Course in California costs USD 49. For details regarding course duration, please get in touch with the academy.

Course Highlights

• Bite-sized lessons
• Monthly Meets
• Time-saving templates
• Exclusive access

Contact Details

Phone no: NA
Email: thegooglepro@jyll.ca
Address: NA

5. Coursera

Coursera is one of the biggest online institutes for courses from different industries. It has partnered with over 275+  leading universities and companies all over the world to create affordable and job-relevant online learning for individuals and organizations. It has over 107 million+ learners worldwide learning all types of different courses, new skills, and building confidence.

Coursera offers various courses like Language Learning, Health, Personal Development, Information Technology, Computer Science, Business, Data Science, Maths and Logic, and others. Its Google Ads course will help you with how to set up an effective and successful campaign.

Course Syllabus

• Introduction + Log In to Google Ads
• Set Up the First Campaign
• Create Campaign Structure
• Ad Group Set-Up and Keyword Research
• Create Ads
• Google Ads Dashboard
• Tools and Settings
• Campaign Optimization

Course Duration & Fees

Details of its Google ads course fee and duration are currently unavailable. For more information, please visit its website. 

Course Highlights

• 2 hours
• Beginner-friendly
• No download needed
• Split-screen video
• English
• Desktop only

Contact Details 

Phone: (800) 952-5210
Email: press@coursera.org
Address: 381 E. Evelyn Ave Mountain View, CA 94041

FAQs– Frequently Asked Questions

Q. What is the best course for Google Ads in California?

Ans. As mentioned above, IIDE’s Google Ads Course is the best Google Ads course in California.  This course will you a complete guide to Google Ads and how to optimize your Ads to increase your reach and you’ll be learning from industry experts!

Q. Is Google Ads hard to learn?

Ans. No, Google Ads is easy to learn if you understand its key concepts and with more practice, you will get better at your Google Ads skills.

Q. How much does Google Ad Certification cost?

Ans. The cost of Google Ads certification depends on the institution you’re learning from. But it may cost anywhere from $50 to $100. 

Q. Is Google Ads Certificate worth it?

Ans. Yes, a Google Ads certificate is worth it.  With the increased demand for trained Google Ads Expert, a certification in Google Ads from a reputed institute will help you get a good job.

Q. What’s the duration of the Google Ads course?

Ans. The duration of the Google Ads course can be anywhere from 1-4 hours to even 6 months. But it depends on the course you’ve opted for and the institution from which you’re learning it. 

Conclusion

Above were the best Google Ads courses in California that can help you and your business to improve your website traffic and generate more sales. A Google Ads course can help you understand better the various aspects of this niche with creating an effective campaign that generates good results.

But the world of digital marketing is too big and Google Ads is just an aspect of this world. If you want to master its other aspects as well, you may opt for IIDE’s short-term certification course and explore and understand this world better.

If you’ve realized that digital marketing excites you and you want to choose this as your career, you may check out Post Graduation in Digital Marketing offered by IIDE. This Post Graduation Programme will impart all the relevant and necessary digital marketing skills with managerial skills that will help you get a job in a leading brand and digital setup.

We hope that this blog has helped you with the best Google Ads courses in California that suit you the best. If you have any queries or doubts at your end, please feel free to let us know in the comments below.