Are you looking for the best digital marketing courses in California? Then you’re in the right place! In this blog, we’ve listed the 5 best digital marketing courses in California including details such as course syllabus, duration, fees, course highlights, and more.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
The value of digital marketing in 2020 and 2021 has been in crucial demand as due to covid people are unable to go outside, which led one of the reasons for the rising importance of the digital marketing industry.
As everyone knows the advantages of digital marketing in this kind of pandemic, firms just don’t want to get stick with the old way of marketing but also want to make a strong digital presence using digital strategies for which digital marketers are in good demand.
Still don’t believe us? Look at the job market in California for digital marketing professionals with digital marketing skills.
Indeed.com
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in California for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in California.
List of Top 5 Digital Marketing Courses in California
Here’s an overview of the top 5 digital marketing courses in California and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. The University of California, Irvine Division of Continuing Education (UCI)
The University of California, Irvine (UCI) is ranked 9th among public universities within the USA and they offer one of the best digital marketing courses in California. They are devoted to serving the worldwide student community by providing highly valued, innovative, and practical learning experiences that promote personal and professional success at any stage of life.
The Digital Marketing & Communications certificate program provides training for job opportunities within the marketing, communications, and merchandise management fields.
Combining skills in research, writing, design, and analytics, professionals during this industry help drive business decisions and lead strategic marketing planning.
Course Syllabus
- Marketing Research & Strategy Planning
- Dynamic Product Management
- Integrated Marketing Communications
- Marketing Performance Optimization
- Digital Marketing Tactics & Trends
Course Highlights
- Learn to Manage Integrated Marketing & Communications Strategies for Achieving Organizational Goals and Objectives
- Analyze Digital Marketing Channels and Tactics for Various Business Models.
- Develop a Product Management Plan for Bringing a New Product or Service to Market
- Apply Quantitative Data Analytics to Goal Setting and Forecasting
- Identify the Power of Differentiation in Brand Management
| Course Benefits Matrix | The University of California, Irvine (UCI) |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at The University of California. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
The University of California, Irvine Division of Continuing Education boasts a 4.5-star Google rating with praise for its convenient remote learning options (mentioned in Review 3) and friendly staff (noted in Review 4). However, some reviewers like those in Review 1 found the cost a barrier (mentioning a $900 price tag) and expressed concerns about the course content and instructor quality.
Culture
For this course, we were unable to find any pictures of the student culture at The University of California as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone Number: (949) 824-5414
Email ID: dce-services@uci.edu
3. UCLA Extension
If you want to know about the top 10 campus Universities then UCLA extension every time comes in the list of top 10 and biggest among in terms of a campus selection. For the last 100+ years, UCLA Extension has helped prepare people to live better lives through the power of education.
You will learn the power of digital marketing by building a comprehensive foundation and a thorough grounding in all facets of digital marketing. Their certificate can be completed online or in the classroom. Let’s have a look at their course syllabus of digital marketing courses in California.
Course Syllabus
- Digital analytics
- Digital and social media marketing
- Influencer marketing and content strategy
- Advertising in the digital age
Course Highlights
- Marketing Principles and Practices
- Brand Management
- Integrated Marketing Communications
- Consumer Market Research
| Course Benefits Matrix | UCLA Extension |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at UCLA Extension. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a 4.0-star rating on Google My Business, UCLA Extension is lauded for its renowned instructors (mentioned in Review 1) and successful career outcomes (highlighted in Review 2). However, some students, like those in Review 3, have encountered challenges with administrative support, particularly for in-person registration.
Culture
For this course, we were unable to find any pictures of the student culture at UCLA Extension as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone Number: 1-800-825-9971
Mailing Address: UCLA Extension, 1145 Gayley Ave. Los Angeles, CA 90024-3439
4. EXCELR
Listed at #11 on our list, ExcelR is one of the well-known institutes globally and in Mumbai. They offer an extensive range of courses with a focus on the current Digital Marketing industry trends.
Their digital marketing course covers all aspects of Digital Marketing and also focuses on the practical use of tools, studying cases, and resume-building that can help their students stand out.
Course Syllabus
- Introduction To Digital Marketing
- Search Engine Optimization
- Analytics Google Search Console
- Search Engine Marketing
- Social Media Marketing
- WordPress
- Analytics GA 4
Courses Highlights
- Access to E-learning
- Tailored Course Curriculum
- Blended Training Model
- Peer Support
| Course Benefits Matrix | ExcelR |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ✅ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | Hybrid |
| Mandatory Internships | ❌ |
Course Placements
Students from ExcelR have been placed at companies like Elecon, CSC, and Apex.
Course Reviews
ExcelIR has a rating of 4.6 and 775 reviews on Google. Many of their students found their sessions to be highly beneficial, enabling them to upskill effectively. However, few students have reported encountering challenges with post-course services.
Culture
Here’s a glimpse of student life at ExcelR-
Contact Details
Phone: 091082 38354
5. Santa Clara University
The Santa Clara University of Business offers an Online Master of Science (MS) in Marketing, a degree program created to include and anticipate ongoing innovative change in the 21st-century marketing atmosphere.
This marketing degree can be completed in one year, and you can put on a leadership role in the agile and dynamic marketing organizations that interpret the field today.
The marketing companies in California are known for their imaginativeness and up to date knowledge of many industries. They give such a kind of learning which leads to a great marketing strategy that can run your business in the right direction.
Course Syllabus
- Analysis of Customers and Markets
- Designing and Managing Dynamic Marketing Channels
- Internet Marketing and E-Commerce
- Integrated Market Communications
- Marketing Analytics
- Social Media Marketing
- Mobile Marketing and eCommerce
Course Highlights
- Describe and apply current and evolving marketing frameworks with digital and e-commerce components to both high-tech and non-high-tech environments.
- Integrate digital marketing and e-commerce processes with other traditional business elements to develop creative digital marketing and e-commerce strategies and plans.
- Utilize digital marketing and e-commerce concepts and approaches to optimize customer satisfaction and contribute to societal well-being.
| Course Benefits Matrix | Santa Clara University |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Santa Clara University. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
We couldn’t find a Google review for this institute. Kindly reach out to the institute website for more information.
Culture
Here, is a glimpse of student life at Santa Clara University-
Contact Details
Phone Number: (408) 554-4000
Address: 500 El Camino Real Santa Clara, CA 95053
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q. Which is the best institute for digital marketing courses in California?
Ans: The best institute to learn digital marketing is the IIDE.They offer an online advanced digital marketing course that is taught by the best industry experts in a comprehensive and question-oriented format.
Why IIDE? Because the institute is going global and raising the bar of imparting education all over with its comprehensive online programme. Also, IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021 which makes us highly consider IIDE as the best digital marketing institute.
Q. What is the fee for digital marketing courses in California?
Ans: The digital marketing course fees in California on an average range between USD 500 to USD 10000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971 + Taxes.
Q. Can undergraduates enrol in digital marketing courses?
Ans: Digital marketing courses are open courses that anyone who has completed class 10+2 can pursue. Most marketing enthusiasts enrol in these courses while still in high school or after graduating. Whereas for a postgraduate digital marketing course, you need a graduation degree from a university-recognized college.
Q. What is the salary of a digital marketing professional?
Ans: The average salary of a digital marketer is USD 3500 to USD 7000 for a fresher (1-2 years). The highest wage in digital marketing for an executive-level role is roughly USD 7000.
Whereas the average highest compensation for a manager’s function with 5 years of experience will range from USD 11000 to USD 20000 per annum. Although these figures are largely dependent on your level of skill, industry experience, and the size of the organization.
Q. What are the job opportunities in digital marketing for freshers?
Ans: There are numerous job opportunities in digital marketing for freshers, some of them are mentioned below:
- Social Media Marketing Executive
- Digital Marketing Executive
- SEO Executive
- SEM Executive
- Content Marketing Executive
- Web Development Executive
- Email Marketing Executive
You must check out our blog on the top 7 digital marketing jobs for freshers for detailed information with some tips on how to get a digital marketing job as a fresher.
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