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Institutes like IIDE – The Digital School, the University of Glasgow, and the University of Southampton offer digital marketing courses in UK. These programmes are available in online, offline, and hybrid formats. Course fees range from USD 680 to USD 6,800. According to the Office for National Statistics, the UK's digital sector has seen a 30% growth in job opportunities over the past five years, highlighting the increasing demand for digital marketing professionals.
Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Jan 7, 2025
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If you’re considering a career in digital marketing but feel like you’re missing the necessary skills, you’ve come to the right place! Whether you’re completely new to the field or looking to sharpen your expertise, exploring digital marketing courses in the UK can be your perfect stepping stone.
Digital marketing! Sounds like a really complex term right? When you hear the term ‘Digital Marketing’, questions like, “What is Digital Marketing’” might have immediately spurred into your mind. Don’t worry, It’s not as complex as it sounds. Digital marketing refers to the use of online platforms and technologies to promote products and services, engage with consumers, and drive brand awareness. It encompasses various strategies, including social media marketing, search engine optimisation, email marketing, and content marketing, to reach target audiences effectively.
Source: Reed.co.uk
Key Factors to Consider When Choosing a Digital Marketing Course in the UK
Contrary to popular belief, picking the right digital marketing course in the UK is easy… provided you have the answers to the following questions:
- Do module-specific professors have industry experience, and which brands have they worked for?
- What modules are included in the course? Is the syllabus AI-integrated?
- Is 1-on-1 mentoring available?
Still a little confused? The list mentioned below is guaranteed to help!
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in UK.
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List of Top 13 Digital Marketing Courses in UK
Navigating the world of digital marketing can be challenging, but finding the right course can put you on the path to success. The UK offers a variety of top-notch digital marketing courses, each with its unique features and benefits. Mentioned below is a list of the top 13 digital marketing courses in the UK to help you make an informed decision.
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their careers to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the World Education Summit for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online certifications in digital marketing:
Preferred by: College Students, Freshers, Small Business Owners, Influencers
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | Online Digital Marketing Courses | Post Graduation in Digital Marketing |
|---|---|---|
| Duration | 4 to 6 Months | 11 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| Interpersonal & Corporate Skills | ✅ | ✅ |
| Agency & Leadership Skills | ❌ | ✅ |
| Project Management | ❌ | ✅ |
| Case Studies from WARC | ❌ | ✅ |
| Simulation from WARC | ❌ | ✅ |
Some of the brands where IIDE alumni have worked are:
Course Syllabus
The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Duration and Fees
Here’s a table showing the duration and digital marketing course fees:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 3,000 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 4,500 |
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.
Contact Details
Phone No: +91 9619958615
Email ID: [email protected]
Institute #2: Digital Marketing Courses in UK – University of Glasgow
The University of Glasgow is one of the top 100 universities in the world and is ranked in the top 20 globally for sustainability. Its vibrant community includes students and staff from over 140 countries. Over the last decade, this digital marketing institute in the UK has invested significantly in expanding its world-class campus and facilities. With over 560 years of history, the University of Glasgow has built lasting partnerships across the globe.
Course Syllabus
| Modules | What You’ll Learn |
|---|---|
| Consumer Behaviour | Explore how consumer behaviour impacts marketing strategies, with a focus on decision-making processes, brand loyalty, and customer engagement |
| Digital Marketing Innovations | Research cutting-edge digital marketing tools and trends, including the role of AI and data analytics in shaping future marketing strategies |
| Sustainability in Marketing | Analyse the intersection of marketing strategies and sustainability, studying how businesses integrate green practices into marketing to attract eco-conscious consumers |
The best part about this digital marketing course in the UK is the fact that it comes with an online marketing degree certification at the end. What’s more, this school is also accredited by AACSB.
Contact Details
While the University of Glasgow provides an excellent theoretical foundation, it does not offer practical exposure like the digital marketing masters courses at IIDE, which also includes digital marketing case studies for real-world application.
Institute #3: Digital Marketing Courses in UK – University of Southampton
The University of Southampton, part of the Russell Group, offers one of the most reputed digital marketing courses in UK, including a real business marketing project and simulated consultancy exercises.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Develop a comprehensive digital marketing strategy, including the integration of SEO, SEM, social media, and content marketing to achieve business goals |
| Analytics and Data-Driven Marketing | Master the use of data analytics tools to track digital marketing performance and use data-driven insights to optimise campaigns and customer engagement |
| Consumer Behaviour in the Digital Age | Analyse consumer behaviour in digital environments and learn how to tailor digital marketing strategies to meet changing consumer needs |
What makes this digital marketing course in UK one of the best out there is the fact that it comes with several group presentations as well as group discussions and seminars.
Contact Details
While this digital marketing institute in the UK offers a strong theoretical base, students would benefit from hands-on courses like IIDE’s courses on digital marketing online, which focus on practical applications through real-world case studies.
Institute #4: Digital Marketing Courses in UK – Newcastle University
As a founding member of the Russell Group of research-intensive Universities, Newcastle University has been working to understand our world since 1834.
This digital marketing institute in the UK pushes the boundaries of knowledge through innovation and creativity. Ranked as one of the top 110 universities globally, their research and teaching are world-leading. Newcastle University has three campuses in Newcastle, Singapore, and Malaysia. Their 29,000-strong student community is drawn from 145 countries. Our community of over 250,000 alumni are creating an outstanding impact around the globe.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Consumer Behaviour | Analyse consumer behaviour in digital spaces and understand how to tailor marketing strategies for digital audiences |
| Digital Marketing Strategy | Learn to develop, execute, and manage comprehensive digital marketing strategies using the latest tools and technologies |
| Social Media Marketing | Master the strategies for creating, managing, and optimising social media campaigns across various platforms |
What makes this digital marketing course in the UK truly exceptional is the fact that it comes with a dedicated student hub and quiet space so that you can study uninterrupted. It also features a contemporary cafe and employability hub to support your needs.
Contact Details
While this digital marketing institute in the UK is highly regarded, the practical focus offered by IIDE’s digital marketing classes, including digital marketing blogs and case study-led learning, would provide a more comprehensive preparation for the digital industry.
Institute #5: Digital Marketing Courses in UK – University of Brighton
The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.
This digital marketing course in the UK is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing them for a career in marketing, advertising, or social media.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Develop advanced digital marketing strategies integrating SEO, SEM, social media, and content marketing to boost online presence |
| Data-Driven Marketing | Learn to leverage data analytics tools to track and optimise digital marketing campaigns, using data to inform decision-making and enhance customer engagement |
| Consumer Behaviour in the Digital Age | Explore how digital platforms influence consumer behaviour and develop strategies to tailor marketing efforts to digital audiences |
What makes this digital marketing course in UK truly unique is the fact that it features live projects, case studies and practical learning assestments.
Contact Details
Institute #6: Digital Marketing Courses in UK – University of West London (UWL)
The University of West London (UWL) has been a pillar of excellence for over 150 years. Known for its industry-relevant courses, UWL has consistently ranked among the top 10 digital marketing courses in the UK. The university’s mission is to equip students with the skills needed to thrive in the digital economy, supported by strong industry connections.
This digital marketing institute in the UK boasts modern facilities and offers students a supportive learning environment. The curriculum is designed to help students excel in various aspects of digital marketing, from content creation to analytics.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Learn to create and implement comprehensive digital marketing strategies that align with business objectives and target audience needs |
| Search Engine Optimisation (SEO) & Search Engine Marketing (SEM) | Master SEO and SEM techniques to improve website visibility and manage paid search campaigns effectively |
| Data Analytics & Performance Measurement | Develop skills in using data analytics tools to track marketing performance, analyse customer behaviour, and optimise campaigns |
What makes this digital marketing training in the UK truly exceptional is the university’s emphasis on practical learning through internships, ensuring students gain real-world experience. Their digital marketing course in the UK with placement support enhances employability, allowing graduates to seamlessly transition into the workforce.
Contact Details
While UWL offers a comprehensive programme, IIDE’s make money from home free masterclass and free LinkedIn essentials masterclass provide students with practical knowledge and tools to succeed in the digital space.
Institute #7: Digital Marketing Courses in UK – University of Strathclyde
The University of Strathclyde, located in Glasgow, is a globally renowned university known for its innovation and research excellence. As one of the best digital marketing institutes in the UK, Strathclyde is focused on preparing students for successful careers in the evolving world of digital marketing.
This digital marketing training in the UK offers a mix of theoretical knowledge and practical skills, emphasising contemporary marketing strategies and analytics. Needless to say, this is what has set the institute apart from the lot.
Course Syllabus
| Programme | What You’ll Learn |
|---|---|
| Pre-Masters in Business and Marketing | Gain essential skills in academic English, critical thinking, and foundational business concepts, preparing for postgraduate study in marketing |
| Digital Marketing and Data Analytics | Understand the use of digital tools and data analytics in marketing strategy, focusing on campaign performance and audience insights |
| Strategic Marketing Management | Learn to create and manage comprehensive marketing strategies that align with business goals and consumer behaviour trends |
What makes this digital marketing course in the UK genuinely unique is the access to cutting-edge technology and tools, helping students refine their digital marketing skills while learning from industry experts.
Contact Details
Although the course is comprehensive, IIDE’s digital marketing courses in Delhi provide additional insights into real-world case studies that Strathclyde’s programme lacks.
Institute #8: Digital Marketing Courses in UK – British Digital Marketing School
The British Digital Marketing School is a specialised institution offering digital marketing courses in the UK designed for individuals seeking to excel in the digital marketing landscape. As one of the best digital marketing institutes in the UK, the school provides in-depth, hands-on training that equips students with the skills they need to thrive in the industry.
This digital marketing course in the UK covers everything from content marketing to SEO, ensuring students have a comprehensive understanding of digital marketing principles.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Evolution of Digital Marketing | Explore the principles of digital marketing, from understanding marketing processes to analysing digital consumer behaviour and trends |
| Search Engine Optimisation (SEO) | Master the fundamentals of SEO, including on-page and off-page optimisation, keyword research, and tools to track and analyse success |
| Analytics & Performance Management | Learn to use analytics tools such as Google Analytics to monitor digital marketing campaigns and assess performance metrics |
What makes this digital marketing course in the UK exceptional is the focus on practical assignments and real-world applications, giving students an edge in the competitive job market.
Contact Details
Though their training is thorough, adding IIDE’s practical modules, such as the digital marketing courses in South Delhi, would enhance the practical exposure British Digital Marketing School provides.
Institute #9: Digital Marketing Courses in UK – King’s College London (KCL)
King’s College London (KCL) is one of the world’s most prestigious universities, consistently ranking among the best for research and teaching. The digital marketing course in the UK offered by KCL is designed to equip students with advanced marketing techniques and strategies, positioning them as leaders in the field.
This programme is ideal for students looking to gain expertise in digital marketing analytics, brand management, and online advertising. The institution’s strong industry links and global reputation make it a standout choice.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Understand the key components of a successful digital marketing strategy, focusing on SEO, SEM, and social media marketing techniques |
| Consumer Behaviour in Digital Markets | Examine how consumer behaviour is influenced by digital environments and apply these insights to optimise marketing strategies |
| Digital Marketing Analytics | Learn to use digital marketing analytics tools to track and measure campaign performance, enabling data-driven marketing decisions |
What makes this digital marketing course in the UK truly exceptional is the university’s global outlook, offering students the opportunity to collaborate with international businesses and marketing experts.
Contact Details
Institute #10: Digital Marketing Courses in UK – Loughborough University
Loughborough University is renowned for its commitment to excellence in teaching and research. As one of the best digital marketing institutes in the UK, Loughborough provides a rich learning environment, blending theory with practical applications in its programme.
The university’s focus on digital innovation places it among the top 10 digital marketing courses in the UK, attracting students from around the world who wish to specialise in digital marketing strategy and data-driven marketing.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Strategic Marketing Management | Gain critical insights into marketing strategies and how to utilise them in a global context to develop effective campaigns |
| Digital Practices for Customer Engagement | Master digital tools and strategies to understand and engage consumers, enhancing the decision-making process in digital marketing |
| Digital Technologies for Market Analysis | Learn advanced market research techniques using digital tools and data analytics to inform marketing strategies |
What makes this digital marketing course in the UK stand out is its strong industry partnerships, allowing students to work on live projects with real companies, enhancing their employability.
Contact Details
Institute #11: Digital Marketing Courses in UK – Lancaster University
Lancaster University is a leading university known for its world-class education and research in business and marketing. Ranked as one of the best digital marketing institutes in the UK, Lancaster offers a digital marketing course that is highly regarded by employers.
This digital marketing course covers all the essential areas of digital marketing, including SEO, social media marketing, and analytics, providing students with a strong foundation in theory and practice.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Strategic Marketing Management | Develop strategic thinking and marketing management skills to tackle contemporary marketing challenges |
| Digital Marketing Insights | Master the latest digital tools and techniques to drive online marketing performance and customer engagement |
| Global Marketing and Consumer Culture | Understand global consumer behaviour and create marketing strategies that resonate across diverse markets |
What makes this digital marketing course in the UK unique is the opportunity to collaborate with industry professionals, enhancing both theoretical knowledge and practical skills.
Contact Details
Institute #12: Digital Marketing Training in the UK – London School of Digital Marketing
The London School of Digital Marketing offers a comprehensive range of digital marketing courses in the UK, tailored for both beginners and experienced professionals. Their focus is on delivering high-quality, flexible training that meets the evolving needs of the digital economy. Whether you’re looking to upskill in digital marketing or advance your career with a digital marketing master’s course, the London School of Digital Marketing provides the tools and knowledge to help you succeed.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Understand the fundamentals of digital marketing, including digital tools, technologies, and apps |
| Email Marketing | Understand how email campaigns can help businesses reach and engage their audience |
| Digital Marketing Strategy and Planning | Learn to develop a set of clear and meaningful objectives for digital marketing plans |
The London School of Digital Marketing offers an interactive learning experience that combines both, theoretical and practical approaches. The programme’s focus on digital marketing case studies and hands-on projects ensures that learners are well-prepared to tackle the real-world challenges of the industry. It is an ideal choice for those seeking to build a solid foundation in digital marketing.
Contact Details
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Institute #13: Best Digital Marketing Course in UK – Free Courses in England
Free Courses in England offers a free online digital marketing course, ideal for those who wish to develop their knowledge and understanding of digital marketing. The course is fully online, UK government-funded and offers an accredited level 2 qualification with a certificate upon completion. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing for Business | Understand the role of digital marketing in business and how digital promotion is achieved |
| Social Media for Business | Understand the range of social media platforms available for use by business |
| Email as a Promotional Tool for Business | Understand how email campaigns can help businesses reach and engage their audience |
The free online digital marketing course offered by Free Courses in England is designed to provide learners with foundational knowledge of digital marketing. It includes engaging content that guides you through various essential topics and practical applications within the digital marketing landscape. Upon successful completion, students receive an accredited level 2 qualification certificate.
Contact Details
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Digital Marketing Courses in the UK: Who Are They For?
1) Freshers
Struggling to find your first job? A digital marketing course in the UK is guaranteed to offer you a dynamic career path with plenty of opportunities for you to choose from. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising in general. Starting early will help you build a strong foundation and dominate this ever-evolving field.
2) Undergraduates
Believe it or not, undergraduates like yourself can greatly benefit from a digital marketing course in the UK. This is primarily because it’ll give you practical skills that will complement your academic studies. Learning about SEO, content creation, and analytics will give you a competitive edge and make your CV stand out even before you graduate.
3) Working Professionals
Want to take your career to the next level? A digital marketing course in the UK is sure to get you there! Apart from updating you on the latest trends and tools, the right programme will also enhance your ability to contribute to your current role and help you explore new opportunities within the digital landscape.
4) Business Owners
With the help of a digital marketing course in the UK, business owners like yourself can expand your reach and grow your business. By understanding digital marketing strategies, you can effectively promote your products or services online, engage with customers, and drive sales while simultaneously measuring your return on investment.
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Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.