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Institutes like IIDE – The Digital School, the University of Glasgow, and the University of Southampton offer digital marketing courses in the UK. These programmes are available online, offline, and in hybrid formats. Course fees range from £ 2,000 to £ 30,000 per year. According to research, the UK's digital sector has seen a 30% growth in job opportunities over the past five years, highlighting the increasing demand for digital marketing professionals.
Kartik Mittal
Digital Marketing Trainer
Updated on: Jan 7, 2025
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If you’re considering a career in digital marketing but feel like you’re missing the necessary skills, you’ve come to the right place! Whether you’re completely new to the field or looking to sharpen your expertise, exploring digital marketing courses in the UK can be your perfect stepping stone.
Digital marketing! Sounds like a really complex term, right? When you hear the term ‘Digital Marketing’, questions like, “What is Digital Marketing?” might have immediately sprung to your mind. Don’t worry, it’s not as complex as it sounds. Digital marketing refers to the use of online platforms and technologies to promote products and services, engage with consumers, and drive brand awareness. It encompasses various strategies, including social media marketing, search engine optimisation, email marketing, and content marketing, to reach target audiences effectively.
Digital marketing has quickly become one of the most sought-after and well-paying career choices today. You're on the right track if you’ve decided to pursue a career in this field.
To give you an idea of the demand, 880 people search for Digital Marketing Courses in the UK every month (as shown in the screenshot below).
Data as per Google keyword planner
The key is finding a course that offers hands-on training and the right set of trainers that is known for their placement support. And yes, such courses do exist!
After thorough research, we’ve curated a list of the UK's top digital marketing institutes that provide practical experience and industry-recognised certifications to equip you with the essential skills needed to succeed in this exciting field.
Tip: Don't feel like going through the entire list? We've got you covered!
According to our research, IIDE - The Digital School offers the best digital marketing course in the UK. We've assessed key factors like reputation, reviews, course practicality, syllabus, placement stats, and student culture to help you make an informed choice.
How We Chose Digital Marketing Courses in the UK
| Key Factor | Factors to Consider |
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| Placements |
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| Course Syllabus & Trainers |
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| Live Projects |
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| Alumni Testimonials |
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List of Leading 13 Digital Marketing Courses in the UK: Duration & Google Ratings
| Institute Name | Course Duration | Ratings & Review |
|---|---|---|
| IIDE – The Digital School | 4 - 11 months |
4.8 Star Ratings on Google with 1,300+ Reviews |
| University of Glasgow | 1 year |
4.3 Star Ratings on Google with 780 Reviews |
| University of Southampton | 3 months |
4.5 Star Ratings on Google with 200+ Reviews |
| Newcastle University | 6 Months |
5.0 Star Ratings on Google with 150 Reviews |
| University of Brighton | 1 year | Not specified |
|
University of West London (UWL) |
1 year |
3.8 Star Ratings on Google with 60 Reviews |
| University of Strathclyde | 3-9 months |
4.3 Star Ratings on Google with 191 Reviews |
|
British Digital Marketing School |
3-6 months | Not specified |
| King’s College London (KCL) | 3-9 months |
4.2 Star Ratings on Google with 659 Reviews |
| Loughborough University | 3 - 6 months |
5.0 Star Ratings on Google with 1,000+ Reviews |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 500,000+ learners in digital marketing, allowing them to pursue high-paying careers in this competitive industry.
Not just college students & fresh graduates, IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their careers to digital marketing.
They have earned recognition from the World Education Congress as well as the World Education Summit for the “Best Digital Marketing Institute” award.
You might be wondering why we are recommending IIDE’s course?
- First, IIDE has a proven 93% placement rate, with 235,000+ students placed in companies like FCB Kinnect, Publicis, Group M, Schbang, Nykaa, McDonald's, Zerodha and other top brands.
- Second, IIDE offers an AI-driven curriculum that covers everything from performance marketing to content strategies and automation using AI tools.
- Third, Students get a chance to work on live projects, which allows them to build a strong portfolio that appeals to hiring managers.
- Fourth, IDE’s course curriculum includes modules certified by FCB Kinnect, WebEngage, and Konnect Insights.
Course Highlights
- Course Duration: 4 - 6 Months & 11 months
- Certifications: Google, Meta (Facebook), & Hubspot Certifications
- Mode of Learning: Online & Offline
- Comprehensive Learning: In-depth, practical training in SEO, SEM, Social Media, Content Marketing, Web Analytics, and more
- Expert Mentorship: IIDE always follows a strict policy of having a minimum of 1 teacher for each course module, ensuring you learn from subject matter experts with over 10 years of experience.
- Placement Assistance: 100% placement assistance with AI-powered mock interviews
- Placement Rate: 93% placement rate, with 235,000+ students placed
- Hands-on Experience: Work on real-time projects and assignments for every module
Courses Offered:
Offline Digital Marketing Course (MBA-level)
IIDE offers a comprehensive offline Post-Graduation in Digital Marketing & Strategy, recommended for fresh graduates. The course features offline training and doubt-solving sessions, a curriculum crafted by industry experts, and special modules co-certified by FCB Kinnect, WebEngage, and Konnect Insights.
Additionally, top performers can work on real marketing campaigns for NGOs through the GNMI initiative by Google, managing budgets up to ₹10 lakhs per month.
Online Digital Marketing Course
If you're dealing with a time crunch and want the comfort of learning from home, go for IIDE’s Online Digital Marketing course. IIDE offers two certifications – Advanced Certification in Digital Marketing and Professional Certification in Digital Marketing and Strategy. These courses are ideal for students, working professionals, and business owners, with optional campus immersion available in Mumbai and Delhi.
This course offers live online training sessions, our updated curriculum crafted by industry experts, and special modules co-certified by FCB Kinnect, WebEngage, and Konnect Insights.
Some of the brands where IIDE alumni have worked are:
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google Ads from someone who has 10+ years of experience working on Google Ads, making them the subject matter expert. Some of the teachers at IIDE are:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Course Fees & Contact Details
IIDE offers its Advanced Certification in Digital Marketing Course at £ 2215.05, and the Professional Certification in Digital Marketing & Strategy at £ 3322.57.
Phone No: +91 9619958615
Email ID: [email protected]
2. University of Glasgow
The University of Glasgow is one of the top 100 universities in the world and is ranked in the top 20 globally for sustainability. Its vibrant community includes students and staff from over 140 countries. Over the last decade, this digital marketing institute in the UK has invested significantly in expanding its world-class campus and facilities. With over 560 years of history, the University of Glasgow has built lasting partnerships across the globe.
Mode of Learning: Online & Offline
Recommended For: Graduates, Marketing Professionals, Career Switchers
Placement Assistance: 100% placement assistance
Placement Rate: 95%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Diploma in Digital Marketing | 1 Year |
| Postgraduate Certificate in Digital Marketing | 9 Months |
| Short Course: Digital Marketing Fundamentals | 3 Months |
What do we like about the course?
- Flexible study modes: online and on-campus options available.
- Strong research-informed curriculum with access to industry guest lectures
Course Fees
University of Glasgow's digital marketing fees range between £9,500 and £21,000, depending on the course you choose.
3. University of Southampton
The University of Southampton, part of the Russell Group, offers one of the most reputable digital marketing courses in the UK, including a real business marketing project and simulated consultancy exercises.
Mode of Learning: Online & Offline
Recommended For: Graduates, Marketing Professionals, Career Changers
Placement Assistance: 100% placement assistance
Placement Rate: 96%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Brand Management and Strategy | 3 Months |
What do we like about the course?
- Flexible study options to fit busy professional schedules.
- Regular curriculum updates reflecting the latest industry trends.
Course Fees
University of Southampton charges £1,400 for its short course in Brand Management and Strategy.
4. Newcastle University
As a founding member of the Russell Group of research-intensive Universities, Newcastle University has been working to understand our world since 1834.
This digital marketing institute in the UK pushes the boundaries of knowledge through innovation and creativity. Ranked as one of the top 110 universities globally, their research and teaching are world-leading. Newcastle University has three campuses in Newcastle, Singapore, and Malaysia. Their 29,000-strong student community is drawn from 145 countries. Our community of over 250,000 alumni are creating an outstanding impact around the globe.
Mode of Learning: Online & Offline
Recommended For: Graduates, Working Professionals
Placement Assistance: 100% placement assistance
Placement Rate: 94%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Certificate in Marketing | 6 Months |
| Digital Marketing Essentials | 6 Weeks |
What do we like about the course?
- Opportunities for hands-on projects with real companies.
- Supportive career services and industry networking
Course Fees
The Postgraduate Certificate in Marketing at Newcastle University costs £7,500, while the Digital Marketing Essentials Course costs £900.
5. University of Brighton
The University of Brighton was founded in the 1850s and is based on 3 campuses along the south coast of England. They are ranked 2nd in the UK for sustainability. The university focuses on professional education and strives to give back to society.
This digital marketing course in the UK is perfect for a student seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing them for a career in marketing, advertising, or social media.
Mode of Learning: Online & Offline
Recommended For: Students, Marketing Professionals
Placement Assistance: 100% placement assistance
Placement Rate: 91%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Diploma in Marketing | 1 Year |
| Social Media Marketing | 3 Months |
Known for its industry-relevant courses, UWL has consistently ranked among the top 10 digital marketing courses in the UK. The university’s mission is to equip students with the skills needed to thrive in the digital economy, supported by strong industry connections. The university has been a pillar of excellence for over 150 years.
This digital marketing institute in the UK boasts modern facilities and offers students a supportive learning environment. The curriculum is designed to help students excel in various aspects of digital marketing, from content creation to analytics.
Mode of Learning: Online & Offline
Recommended For: Professionals, Entrepreneurs
Placement Assistance: 100% placement assistance
Placement Rate: 70%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Digital Marketing Diploma | 1 Year |
| Content Marketing | 3 Months |
What do we like about the course?
- Courses are designed with industry relevance and a practical focus.
- Strong support for career development and placements.
- Opportunities for live project experience
Course Fees
The University of West London offers its Digital Marketing Diploma at £9,800 and the Content Marketing Course at £1,200.
Check out the leading Digital Marketing courses in London, if you are specifically seeking in London.
7. University of Strathclyde
The University of Strathclyde, located in Glasgow, is a globally renowned university known for its innovation and research excellence. As one of the best digital marketing institutes in the UK, Strathclyde is focused on preparing students for successful careers in the evolving world of digital marketing.
This digital marketing training in the UK offers a mix of theoretical knowledge and practical skills, emphasising contemporary marketing strategies and analytics. Needless to say, this is what has set the institute apart from the lot.
Mode of Learning: Online & Offline
Recommended For: Graduates, Marketing Professionals
Placement Assistance: 100% placement assistance
Placement Rate: 92%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Certificate in Marketing | 9 Months |
| Digital Marketing Analytics | 3 Months |
What do we like about the course?
- Data-driven marketing and analytics focus.
- Access to industry tools and expert faculty.
- Flexible study options for working professionals
Course Fees
The cost of a Postgraduate Certificate in Marketing at the University of Strathclyde is £12,500, and the Digital Marketing Analytics Course costs £1,300.
8. British Digital Marketing School
The British Digital Marketing School is a specialised institution offering digital marketing courses in the UK designed for individuals seeking to excel in the digital marketing landscape. As one of the best digital marketing institutes in the UK, the school provides in-depth, hands-on training that equips students with the skills they need to thrive in the industry.
This digital marketing course in the UK covers everything from content marketing to SEO, ensuring students have a comprehensive understanding of digital marketing principles.
Mode of Learning: Online & Offline
Recommended For: Working Professionals, Freelancers
Placement Assistance: 100% placement assistance
Placement Rate: Not specified
Courses Offered:
| Courses | Course Duration |
|---|---|
| Professional Diploma in Digital Marketing | 6 Months |
| SEO Masterclass | 3 Months |
| Social Media Marketing Certification | 2 Months |
What do we like about the course?
- Industry-focused practical training.
- Small class sizes for personalised coaching
Course Fees
Prices for digital marketing courses range from £1,800 to £5,000, depending on the course selected.
9. King’s College London (KCL)
King’s College London (KCL) is one of the world’s most prestigious universities, consistently ranking among the best for research and teaching. The digital marketing course in the UK offered by KCL is designed to equip students with advanced marketing techniques and strategies, positioning them as leaders in the field.
This programme is ideal for students looking to gain expertise in digital marketing analytics, brand management, and online advertising. The institution’s strong industry links and global reputation make it a standout choice.
Mode of Learning: Online & Offline
Recommended For: Graduates, Marketing Managers
Placement Assistance: 100% placement assistance
Placement Rate: 90%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Diploma in Marketing | 9 Months |
| Data Analytics for Marketing | 3 Months |
Loughborough University is renowned for its commitment to excellence in teaching and research. As one of the best digital marketing institutes in the UK, Loughborough provides a rich learning environment, blending theory with practical applications in its programme.
The university’s focus on digital innovation places it among the top 10 digital marketing courses in the UK, attracting students from around the world who wish to specialise in digital marketing strategy and data-driven marketing.
Mode of Learning: Online & Offline
Recommended For: Graduates, Marketing Professionals
Placement Assistance: 100% placement assistance
Placement Rate: 96%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Certificate in Marketing | 6 Months |
| Marketing Innovation | 3 Months |
What do we like about the course?
- Emphasis on innovative marketing strategies
- Strong industry collaborations for placements
- Access to the latest marketing technologies
Course Fees
The price at Loughborough University for a Postgraduate Certificate in Marketing is £5,000, while the Marketing Innovation Short Course costs £1,400.
11. Lancaster University
Lancaster University is a leading university known for its world-class education and research in business and marketing. Ranked as one of the best digital marketing institutes in the UK, Lancaster offers a digital marketing course that is highly regarded by employers.
This digital marketing course covers all the essential areas of digital marketing, including SEO, social media marketing, and analytics, providing students with a strong foundation in theory and practice.
Mode of Learning: Online & Offline
Recommended For: Graduates, Working Professionals
Placement Assistance: 100% placement assistance
Placement Rate: 97%
Courses Offered:
| Courses | Course Duration |
|---|---|
| Postgraduate Diploma in Marketing | 9 Months |
| Digital Marketing Strategy Short Course | 3 Months |
What do we like about the course?
- A combination of academic theory and practical marketing skills
- Emphasis on strategic thinking
Course Fees
The Postgraduate Diploma costs £12,800, and the Digital Marketing Strategy Short Course costs £1,300
12. London School of Digital Marketing
The London School of Digital Marketing offers a comprehensive range of digital marketing courses in the UK, tailored for both beginners and experienced professionals. Their focus is on delivering high-quality, flexible training that meets the evolving needs of the digital economy. Whether you’re looking to upskill in digital marketing or advance your career with a digital marketing master’s course, the London School of Digital Marketing provides the tools and knowledge to help you succeed.
Mode of Learning: Online & Offline
Recommended For: Working Professionals, Entrepreneurs
Placement Assistance: 100% placement assistance
Placement Rate: Not specified
Courses Offered:
| Courses | Course Duration |
|---|---|
| Professional Diploma in Digital Marketing | 6 Months |
| Advanced Digital Marketing Strategies | 3 Months |
| SEO and PPC Masterclass | 1 Month |
What do we like about the course?
- Industry-expert trainers with global experience
- Practical projects aligned with current market trends
- Flexible study options for busy professionals
Course Fees
The London School of Digital Marketing offers its digital marketing courses ranging from £1,200 to £5000.
13. Free Courses in England
Free Courses in England offers a free online digital marketing course, ideal for those who wish to develop their knowledge and understanding of digital marketing. The course is fully online, UK government-funded and offers an accredited level 2 qualification with a certificate upon completion. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.
Mode of Learning: Online
Recommended For: Beginners, Career Starters, Working Professionals
Placement Assistance: Not specified
Placement Rate: Not specified
Courses Offered:
| Courses | Course Duration |
|---|---|
| Introduction to Digital Marketing | 8 Weeks |
| Google Digital Garage Certification | Self-paced |
| Social Media Marketing Basics | 4 Weeks |
| Fundamentals of SEO | 6 Weeks |
What do we like about the course?
- Accessible to everyone with no fees or minimal costs
- Flexible, self-paced learning designed for diverse schedules
- Certifications from reputable institutions and companies
Course Fees
All digital marketing specialised courses are free of cost.
For those seeking Digital Marketing courses in Bristol, here are the top picks.
The Ideal Learning Path in a Digital Marketing Course
Beginner-Level Learning Path:
- Search Engine Optimisation (SEO): Improve your website's visibility on search engines like Google to attract more organic traffic.
- Social Media Marketing: Use platforms like Facebook, Instagram, and Twitter to engage users and grow your brand's presence.
- Google & Meta Ads: Run ads on Google and Facebook to drive targeted traffic to your website and increase sales.
- Google Analytics: Track and analyse how visitors interact with your website to improve your marketing strategies.
- Marketing Automation: Use tools to automate marketing tasks, making your processes faster and more efficient.
- Website Building: Create and design a website using platforms like WordPress or Shopify to showcase and sell products.
- Influencer Marketing: Partner with influencers to help promote your brand and reach a larger audience.
- E-commerce Marketing: Use marketing strategies specifically for online stores to increase sales and attract customers.
- Email Marketing: Send personalised emails to your customers to engage them and drive more conversions.
Advanced-Level Learning Path:
- CRO (Conversion Rate Optimisation): Improve your website’s design and user experience to get more visitors to complete desired actions, like making a purchase.
- Content Marketing: Create valuable content like blogs, videos, and social media posts to attract and engage your audience.
- Affiliate Marketing: Promote other brands' products and earn commissions when customers buy through your referral links.
- Video Marketing: Produce engaging video content to attract viewers, increase brand visibility, and build stronger connections with your audience.
- Mobile Marketing: Reach customers on their mobile devices using campaigns through apps, SMS, and mobile-optimised websites.
- Remarketing: Target visitors who’ve previously shown interest in your brand by reminding them about your products through ads.
- Online Reputation Management: Keep track of and manage your brand’s online presence by handling reviews and social media mentions.
- Programmatic Advertising: Use technology to automate the process of buying digital ads, ensuring better targeting and cost efficiency.
- Customer Journey Mapping: Understand and improve the steps customers take on their journey with your brand to boost retention and conversions.
Want to explore if digital marketing is right for you? Join our Free Masterclass and learn directly from industry experts.
Who should apply for Digital Marketing Courses in the UK?
1) Freshers
Struggling to find your first job? A digital marketing course in the UK is guaranteed to offer you a dynamic career path with plenty of opportunities for you to choose from. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising in general. Starting early will help you build a strong foundation and dominate this ever-evolving field.
2) Undergraduates
Believe it or not, undergraduates like yourself can greatly benefit from a digital marketing course in the UK. This is primarily because it’ll give you practical skills that will complement your academic studies. Learning about SEO, content creation, and analytics will give you a competitive edge and make your CV stand out even before you graduate.
3) Working Professionals
Want to take your career to the next level? A digital marketing course in the UK is sure to get you there! Apart from updating you on the latest trends and tools, the right programme will also enhance your ability to contribute to your current role and help you explore new opportunities within the digital landscape.
4) Business Owners
With the help of a digital marketing course in the UK, business owners like yourself can expand their reach and grow their business. By understanding digital marketing strategies, you can effectively promote your products or services online, engage with customers, and drive sales while simultaneously measuring your return on investment.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.