5 Best Digital Marketing Courses in Glasgow With Course Details

Updated on: Mar 20, 2024

Are you from Glasgow, and finding it difficult to choose the best digital marketing courses in Glasgow in 2024?

Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Glasgow, with all the necessary course details such as syllabus, duration, fees, placement, etc.

The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have to reach their target audiences.

What is digital marketing?  Because every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. For businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.

Mostly 50% of ad clicks happen on mobile devices.

Now, let us take a look at the digital marketing jobs available in Glasgow and the neighboring areas.

Digital-Marketing-Courses-In-Glasgow-Job-Statistics

(Source: Indeed.com)

Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Types of Digital Marketing Courses in Glasgow

Offline Courses:

For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.

If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.

Recommended for: Recent graduates and newcomers to the field.

Online Courses:

Online digital marketing courses in Glasgow offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.

If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Glasgow are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.

Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.

Recommended for: Working professionals, undergraduates, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course

To choose the best digital marketing courses in Glasgow for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Glasgow with placements in detail.

 

List of Top 5 Digital Marketing Courses in Glasgow

Here’s an overview of the top 5 digital marketing courses in Glasgow, their duration, and the Google reviews.

Institute Course Duration Google Reviews
IIDE – The Digital School 6-11 months 4.7
(1,147 reviews)
Imperial College Business School 21 Weeks 4.6 (92 reviews)
Pitman Training 6 Months 4.9(16 reviews)
University of Leeds 12 Months 4.5 (888 reviews)
42 Courses 7-9 Hours

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
No Yes
No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Course Faculty

PCDMS Trainers

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. Imperial College Business School 

Digital marketing courses in Glasgow -imperial-college-business-school

Imperial College Business School was established in 2004. Their 21-week digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners. Their digital marketing courses in Birmingham can be a great option for learners.

Course Syllabus:

  • Introduction
  • Customer Behaviour, Segmentation, and Journey Mapping
  • Online Product Positioning
  • Paid Search
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Email Marketing
  • Social Media Marketing I – Paid and Organic
  • Social Media Marketing II – Platforms
  • Customer Segmentation and Big Data
  • Artificial Intelligence in Digital Marketing
  • Driving Sales With Digital Performance Metrics
  • Capstone Project

Course Highlights:

  • Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
  • Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
  • Build comprehensive roadmaps for your clients to support their digital marketing efforts
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
  • Stay up to date with the latest developments in the continually evolving field of digital marketing
  • Introduce and lead digital marketing initiatives within your organization
Course Benefits Matrix Imperial College Of Business
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The college helps the students with placement. Contact them for more details.

Course Duration and Fees

The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995

Course Reviews

It has 92 Google reviews with a 4.6-star rating from students.

Culture

Management & entrepreneurship People | Imperial College Business School

Contact Details

Phone: +44 (0)20 7589 5111
Email:  business-school@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom

 

3. Pitman Training

digital marketing courses in Glasgow- Pitman logo

Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.

Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.

Course Syllabus

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation
  • Paid Search(PPC) with Google Ads
  • Display and Video Advertising
  • Email Marketing 
  • Website Optimisation
  • Analytics with Google Analytics
  • Digital Marketing Strategy

Course Highlights

  • Flexible online learning
  • Awarded 200 CPD points upon successful completion
  • Opportunity to undertake the DMI certification exam
  • Globally recognized
Course Benefits Matrix Pitman Training
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The training institute helps the students with placement. Contact them for more details.

Course Duration and Fees

The duration of the certification course is 200 hours. You have 6 months to complete the course and take the exam. The information regarding the fees is not available, kindly contact the provider for more details.

Course Reviews

It has 16 Google reviews with a 4.9-star rating from students.

Culture

Pitman Training Newcastle | Courses in Newcastle

Contact Details

Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD

4. University of Leeds

digital marketing courses in Glasgow -university of leeds

The University of Leeds was founded in 1904. Their digital marketing program will provide you with specialized knowledge in marketing communications and advertising, as well as a thorough comprehension of important marketing concepts such as strategy, consumer behavior, and research.

Course Syllabus

  • Consumer Behaviour
  • Marketing Communications
  • Advertising
  • Global Strategic Marketing
  • Media Planning and Strategy
  • Public Relations and Corporate Communications
  • Marketing Research
  • Marketing Dissertation/Project
  • The Global Marketing Professional

Optional Modules:

  • Brand Management and Corporate Identity
  • Sales Promotion and Sponsorship
  • Social Media Marketing
  • Digital and Interactive Marketing
  • Marketing Analytics

Course Highlights

  • Accredited by the Chartered Institute of Marketing (CIM)
  • Academic Excellence
  • Virtual Learning Environment
  • Various Assessment methods
  • Career support
  • Career Opportunities
  • Scholarships and financial support
Course Benefits Matrix University Of Leeds
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

The University helps the students with placement. Contact them for more details.

Course Duration and Fees

The duration of the course is 12 months full-time. The fee for UK students is £12,750 (total) and for International students is £25,750 (total).

Course Reviews

It has 888 Google reviews with a 4.5-star rating from students.

Culture

5 things I wish I knew before graduation | by University of Leeds | Medium

Contact Details 

Phone: +44 (0) 113 343 4908
Email: study@leeds.ac.uk
Address: Woodhouse, Leeds LS2 9JT, United Kingdom

5. 42 Courses

42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills which are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and convenient learning from anywhere, at any time.

Course Syllabus 

  • Introduction to digital marketing
  • Online advertising
  • Search Marketing
  • Marketing with data
  • Social media marketing
  • Email marketing
  • Experience design

Course Highlights

  • Learn from anywhere at any time
  • Learning on-demand
  • Enjoyable learning
  • Accredited by global brands
  • Learn from the world’s best brands
  • 24/7 support
  • Certifications
Course Benefits Matrix 42 Courses
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placement

Contact the institute for more queries on Placement.

Course Duration and Fees

The digital marketing course takes approx. 7- 9 hours to complete, it has no time limit. The program fee for the course is USD 200.

Course Reviews

N/A

Culture

N/A

Contact Details 

Email: info@42courses.com
Address: 33 Kingsway, WC2B 6UF, London

Now that we’ve covered the best digital marketing courses in Glasgow, let’s take a look at some frequently asked questions

Additional points to consider

It’s crucial to choose the right digital marketing courses in Glasgow that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Glasgow.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online digital marketing courses in Glasgow. Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Glasgow offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Glasgow that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Glasgow.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions 

Q1. Which is the best digital marketing course in Glasgow?

As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers.

IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies. 

Q2. What are the fees for digital marketing courses in Glasgow?

The average cost for a digital marketing course in Glasgow ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 1500 + Taxes.  

Q3. What is the eligibility for digital marketing?

The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate.

Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.

Q4. Is Digital Marketing a good career?

Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q5. What will be the salary of a Digital Marketer?

The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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