Are you from Glasgow, and finding it difficult to choose the best digital marketing courses in Glasgow?
Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Glasgow, with all the necessary course details such as syllabus, duration, fees, placement, etc.
The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.
Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.
Now, let us take a look at the digital marketing jobs available in Glasgow and the neighboring areas.
Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters and course highlights, the top 3 digital marketing courses in Glasgow are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Imperial College Business School – Gain an in-depth perspective on the digital marketing tactics
- Pitman Training – Globally recognized course
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Glasgow with placements in detail.
List of Top 5 Digital Marketing Courses in Glasgow
Here’s an overview of the top 5 digital marketing courses in Glasgow, their duration, and the fees of the course.
|IIDE – The Digital School||4 Months||USD 1,360|
|Imperial College Business School||21 Weeks||Euro 3,995|
|Pitman Training||6 Months||N/A|
|University of Leeds||12 Months||Euro 12,000-26,000|
|42 Courses||7-9 Hours||USD 200|
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute. Since its inception in 2016, IIDE has set new standards for education around the globe. They have trained more than 2,35,000 learners globally in various aspects of digital marketing.
Taking a future-oriented approach to learning, IIDE ensures its students receive a customized, relevant curriculum that will help them upskill for their careers.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
IIDE offers a comprehensive Online Digital Marketing Course. A unique 3 teacher method is adopted by them to personalize the learning process. Here’s what it means.
3-Teacher Method via A 4-Step Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Here’s what students have to say about IIDE:
The course syllabus is divided into terms and modules that are taught in-depth to ensure a holistic understanding and training for each student.
|Term 1||Introduction to Digital Marketing|
|Search Engine Optimization|
|Key Performance Marketing Jargon|
|Search Engine Marketing|
|Live Project: Search Marketing|
|Term 2||Content Strategy|
|Social Media Marketing Organic|
|Live Project: Social Media Content Strategy|
|Term 3||Social Media Marketing Paid|
|Live Project: Social Media Advertising|
Each subject at IIDE is taught by a professional who has been working in the relevant industry practicing what they teach. Thus, students meet top industry experts and learn from them while also gaining insights into the corporate world.
Below mentioned are just a few of the trainers:
Our Students Work on Brands Like
On completion of each module, IIDE will award you with a certificate of participation. This ensures 12 Certificates once you complete watching all modules. After which you are required to submit 7 Assignments & 1 Final Project.
On submission, you will be awarded a Certification in Advanced Digital Marketing. We also train our students to appear for Google’s Certification.
Sign up for a free masterclass by our Founder and CEO, Karan Shah, and learn the basics of digital marketing before you make a decision.
Intrigued to know more about this course? Here’s all you need to know about IIDE’s online digital marketing course. Watch this video highlighting the student life at IIDE before we delve into the course details.
Course Duration & Fees
The duration of the online digital marketing course is 3-4 months which comes down to approximately 12 hours per week. The fee for the course is USD 1,360 with a 0% EMI option available. (Note: The duration of the course has been upgraded to 4-5 months).
Phone Number: +91 96199 58615
Email ID: email@example.com
2. Imperial College Business School
Imperial College Business School was established in 2004. Their 21 weeks digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners.
- Customer Behaviour, Segmentation, and Journey Mapping
- Online Product Positioning
- Paid Search
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Winning the War of Attention and Online Advertising
- Online Customer Engagement I
- Online Customer Engagement II
- Social Media Marketing I – Paid and Organic
- Social Media Marketing II – Platforms
- Customer Segmentation and Big Data
- Artificial Intelligence in Digital Marketing
- Driving Sales With Digital Performance Metrics
- A/B Testing
- Sentiment Analysis
- Brand Management in the Digital World
- Managing Customer Relationships
- Framework for Implementing Digital Marketing
- Capstone Project
Course Duration and Fees
The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995
- Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
- Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
- Build comprehensive roadmaps for your clients to support their digital marketing efforts
- Understand customer segmentation strategies and devise ways to improve customer experience.
- Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
- Stay up to date with the latest developments in the continually evolving field of digital marketing
- Introduce and lead digital marketing initiatives within your own organization
Phone: +44 (0)20 7589 5111
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom
3. Pitman Training
Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation
- Paid Search(PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimisation
- Analytics with Google Analytics
- Digital Marketing Strategy
Course Duration and Fees
The duration of the certification course is 200 hours. You have 6 months to complete the course and take the exam. The information regarding the fees is not available, kindly contact the provider for more details.
- Flexible online learning
- Awarded 200 CPD points upon successful completion
- Opportunity to undertake the DMI certification exam
- Globally recognized
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
4. University of Leeds
The University of Leeds was founded in 1904. Their digital marketing program will provide you with specialized knowledge in marketing communications and advertising, as well as a thorough comprehension of important marketing concepts such as strategy, consumer behavior, and research.
- Consumer Behaviour
- Marketing Communications
- Global Strategic Marketing
- Media Planning and Strategy
- Public Relations and Corporate Communications
- Marketing Research
- Marketing Dissertation/Project
- The Global Marketing Professional
- Brand Management and Corporate Identity
- Sales Promotion and Sponsorship
- Social Media Marketing
- Digital and Interactive Marketing
- Marketing Analytics
Course Duration and Fees
The duration of the course is 12 months full-time. The fee for UK students is £12,750 (total) and for International students is £25,750 (total).
- Accredited by the Chartered Institute of Marketing (CIM)
- Academic Excellence
- Virtual Learning Environment
- Various Assessment methods
- Career support
- Career Opportunities
- Scholarships and financial support
Phone : +44 (0) 113 343 4908
Address: Woodhouse, Leeds LS2 9JT, United Kingdom
5. 42 Courses
42 Courses is an e-learning platform that provides enjoyable and practical accredited learning on various topics. They focus on the key skills which are in demand in the industry and design courses with practical methods in a short amount of time. The lessons are divided into smaller segments for a better understanding of the topic and for convenient learning from anywhere, at any time.
- Introduction to digital marketing
- Online advertising
- Search marketing
- Marketing with data
- Social media marketing
- Email marketing
- Experience design
Course Duration and Fees
The digital marketing course takes approx. 7- 9 hours to complete, it has no time limit. The program fee for the course is USD 200.
- Learn from anywhere at any time
- Learning on-demand
- Enjoyable learning
- Accredited by global brands
- Learn from the world’s best brands
- 24/7 support
Address: 33 Kingsway, WC2B 6UF, London
Now that we’ve covered the best digital marketing courses in Glasgow, let’s take a look at some frequently asked questions
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Glasgow?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at firstname.lastname@example.org to avail free counseling session.
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