Best Institues MBA in Digital Marketing in Uk-The Career Guide

Updated on: Jul 12, 2023
MBA in Digital Marketing in Uk|IIDE

The MBA in Digital Marketing in Uk is a highly sought-after degree program as it equips students with the knowledge and skills needed to succeed in today’s digital-driven business environment. It provides students with a solid foundation in digital marketing principles and practices, as well as the ability to analyze data and make informed decisions. Graduates of the program are well-prepared for careers in digital marketing, e-commerce, and other related fields. They can work in a variety of roles such as Digital Marketing Manager, SEO Manager, or Digital Advertising Manager.

The MBA in Digital Marketing in the UK is also a great choice for professionals who are already working in the field but want to advance their careers. The program provides a comprehensive understanding of the latest digital marketing trends and techniques, and it helps students to stay current and competitive in the ever-changing digital marketing landscape.

In short, MBA in Digital Marketing in the UK is a graduate-level program that focuses on the application of digital marketing strategies and techniques to promote and sell products or services. It equips students with the knowledge and skills needed to succeed in today’s digital-driven business environment and it’s a great choice for professionals who are already working in the field but want to advance their careers.

What is MBA digital marketing? 

MBA digital marketing is a 2 years master’s course. In this training, you get lots of knowledge through using marketing tools on digital platforms to promote a product or service for increasing customers. It is a post-graduation program. 

MBA in Digital Marketing course train students with the skills and information required for successful digital marketing strategies, enhancing their creative skills and expanding their knowledge of digital platforms to market products or services.

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Scope of MBA in Digital Marketing in the UK

Digital marketing is a fast and constantly changing field. The biggest challenge, most people face in choosing to make digital marketing their career option, is that the information available regarding digital marketing is changing at a high speed. 

Accordingly, you can anticipate further openings for work in the Internet Marketing Industry. These are some of the Job which is going to be the trend in 2023.

The scope of an MBA in Digital Marketing in the UK is quite broad as it prepares graduates for a variety of roles within the digital marketing industry. Graduates may find employment in a variety of settings such as digital marketing agencies, e-commerce companies, and in-house marketing departments of various companies.

The demand for digital marketing professionals is increasing as more and more companies are shifting their focus to digital channels to reach and engage with their customers. Graduates with an MBA in Digital Marketing can take on roles such as Digital Marketing Manager, SEO Manager, PPC Manager, Social Media Manager, and Email Marketing Manager, among others. They can work in a variety of industries such as retail, finance, healthcare, and technology.

The MBA in Digital Marketing also provides opportunities for students to start their businesses. With the knowledge and skills gained in the program, students can develop their digital marketing strategies and start their digital marketing agency or consultancy.

In addition, MBA in Digital Marketing in the UK also provides opportunities for students to take on leadership roles in the field. With the knowledge and skills gained in the program, students can lead teams and manage digital marketing campaigns for businesses of all sizes.

In summary, the scope of an MBA in Digital Marketing in the UK is broad as it prepares graduates for a variety of roles within the digital marketing industry, the demand for digital marketing professionals is increasing, and graduates can work in a variety of industries and settings and can also start their own business and take on leadership roles in the field.

Digital marketing job in the UK is –

MBA In Digital Marketing In UK – Eligibility Requirements – 

  1. Final Time scholars are also eligible to apply, but their admission will be subject to carrying a minimum of 50 per cent marks 

( relaxation of 5 per cent is given to SC ST campaigners) in B.Sc.

  1. You must pass public entrance examinations

similar to CAT/ MAT/ GMAT/ CMAT or other original entrance examinations to apply for MBA Digital Marketing Management programs.

  1. Bachelorette’s degree in any field from an honoured university.
  1. Minimum of 2 times of work experience in an affiliated field similar to marketing, advertising, or digital media.
  1. GMAT/ GRE scores may be needed by some universities.
  1. English proficiency test scores such as TOEFL or IELTS may be required for international students. 
  1. Some universities may also require a personal statement or an interview as part of the admission process.

If you think that you could not able to join MBA digital marketing program so you can join IIDE 4 month online digital marketing course- IIDE’s 4-month advance online digital marketing course.

Top 5-8 MBA in Digital Marketing Colleges in the UK in 2023

1. IIDE 

Mba in Digital marketing in Austin- IIDE logo|IIDE

MBA in Digital Marketing is a two-year postgraduate programme that focuses on the promotion and advertisement of products and services through digital media. The MBA in Digital Marketing programme provides students with the skills and information that they need to build an effective digital marketing campaign. MBA in Digital Marketing Management is a programme that focuses on basic marketing principles and strategies, which are implemented in the digital world.

Course Highlights/Benefits:

  • ☑️ 600+ Learning Hours
  • ☑️ 13+ Live Projects: Students work on 13+ live projects where they either individually or make teams, analyse and create digital marketing strategies.
  • ☑️ 2 Specializations Available: After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
  • ☑️ 1-on-1 Student Mentorship: Students can book a personal mentoring session with a trainer to solve their doubts & questions.
  • ☑️ 28+ Industry Tools: In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc.

Course Syllabus:

Inbound Marketing

Introduction to Digital Marketing

Website Creation

Search Marketing

Outbound Marketing

Content Marketing

Social Media Marketing & Management

Video Marketing

Media Management & Automation

Advanced Forms of Digital Marketing

Integrated Marketing (Full Funnel Marketing)

Managerial Skills & Soft Skills

Soft Skills

Agency Skills

Compulsory Internship & Thesis Internship & Mentoring

Creative Strategy OR

Performance Marketing

Capstone Project Thesis-like Final Practical Project

Course Faculty: 

Another importance of IIDE is that the trainers carry years of experience from the real industry. They have worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally guided by industry experts as given below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees:

As it is an MBA Level Post Graduate Programme in Digital Marketing, its duration is 11 months, these 11 months are divided into 7-8 months of fundamental training and a 2 months compulsory internship.

The Fees of this MBA programme are INR 4,67,797 + Taxes. If you cannot avail of the total amount now, we have an EMI Option as well starting at INR 40,000 per month, whereas there is a 0% of EMI charge. The Average starting salary of Graduates ranges from INR 4-5 Lakhs per Annum. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available: 

IIDE also offers Scholarship opportunities to the admitted candidates, who stand a chance to win a scholarship of up to INR 80,000 based on merit. 

Placement Assistance: 

If you have enrolled for IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance throughout this programme. Below are some of the IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details: 

Phone Number: +91 9619958615

E-mail ID:



2. The University of Bath

MBA in digital marketing in UK in the university of Bath -logo|IIDE

At the University of Bath, scholars can go for a marketing course for a specialist route to a career in digital marketing along with a background in business/ operation.

Courses Highlights/Benefits: 

There are so many courses for MBA Digital Marketing at the University of Bath. 

The MBA in digital marketing at the University of Bath in the UK offers students a comprehensive and practical education in the field of digital marketing. With courses highlighting the latest trends, techniques and tools in digital marketing, students will gain a thorough understanding of how to develop effective digital strategies and tactics to reach target audiences. In addition, students will receive hands-on experience with cutting-edge technologies and gain valuable insight from experienced industry professionals. By the end of the program, students will be equipped with the necessary skills and knowledge to excel in digital marketing careers. This program offers a unique opportunity for professionals to enhance their digital marketing skills and advance their careers.

Course Syllabus:

First Year:

Semester 1  Semester 2 
Foundations of Management and Organization Behavior Financial Management
Accounting for Managers Product and Brand Management
Managerial Economics Consumer Buying Behavior
Quantitative Techniques for Managers Fundamentals of Digital Marketing
Marketing Management Integrated Marketing Communications
E-Commerce structural

Second Year:

Semester 3  Semester 4 
Search Engine Marketing & Search Engine Optimization (SEO) Services Management
Social Media Marketing Strategic Management
Content Marketing Personal selling and Sales Management
Digital Entrepreneurship Project Management for Digital Marketing Firms
Lead Generation and Marketing Automation Affiliate Marketing and Google AdSense
Email marketing, Mobile Marketing and Video Marketing Analytics- Web and Google
SPSS Lab Creative, Design Thinking and Skill Development

Course Faculty:

This course is for graduates with business, operation or marketing experience looking for a career in marketing.

The University Of Bath has designed this course with input from marketing assiduity leaders from a range of organisations. This means you’ll develop the chops employers are looking for. Our assiduity links and the real-world focus of this course will help you develop the practical knowledge and chops you will need in a marketing career. Following are the experts down below who can guide you regarding the MBA in Digital Marketing. 

Course Duration & Fees: 

UK undergraduate fees are regulated by the government. Its duration is two years which is further divided into four parts (Semester 1, Semester 2, Semester 3 & Semester 4). The fees are subject to administrative blessing. still, depending on your circumstances, If you’re an EU public starting in September 2023 your fee status may be Home or Overseas.

Fees –£37,500

Scholarship Available:

Open to aspirants from Chavenging- eligible countries. On the evidence of the award of a Chavenging education, Bath University offers a top award to one successful seeker named by Chavenging and the Bath MBA selection commission for a special cooperation award.

It costs £ 37,500 for 2023 entry.

Contact Details : 

Phone number: +44 (0)1225 388388

E-mail ID:


3.University of East London

MBA in digital marketing in UK in university of east London -logo|IIDE

City, University of East London offers a strategic marketing master’s course that’s acclimatized for campaigners with little or no experience in Digital Marketing. The University offers a marketing course that also includes a module in digital marketing. The program is offered through its business academy, Bayes. They also give you MBA digital marketing PG course-

Courses Highlights/Benefits: 

  • Intermediate Awards Available Postgraduate Certificate in Business Administration 
  •   Postgraduate Diploma in Business Administration.
  • Teaching Institution(s) UEL on campus 
  • Alternative Teaching Institutions (for local arrangements see the final section of this specification) 
  • UEL Academic School Royal Docks School of Business and Law 
  • Professional Body Accreditation CMI (Chartered Management Institute) 
  • Relevant QAA Benchmark Statements Master’s Degrees in Business and Management -Additional Versions of this Course MBA with Placement MBA International Business 

Course Syllabus:

Course Aim & Title MBA (Digital Marketing)
Intermediate Awards Available
  • Postgraduate Certificate(60 Credits)
  • Postgraduate Diploma (120 Credits)
Teaching Institution(s) UEL
UEL Academic School Royal Dock Schools of Business and Law
UCAS Code N000
Relevant QAA Benchmark Statements Master’s Degree in Business and Management
Additional Versions of this course MBA (Digital Marketing) with placement
Professional Body Accreditation N/A

Course Faculty: 

The teaching team includes qualified academics, practitioners and industry experts as guest speakers. Full details of the academics will be provided in the student handbook and module guides.

DR SLAWOMIR RASZEWSKI is a senior lecturer and course leader in the Department of Strategy and Leadership. 

Course Duration & Fees: 

Home  Attendance Fee  Note 
Full time 1 / 2 years £12,120 Per year. Year 2 Industrial Placement Fee – £3000
Part time, 2 years £2,020 Per 30 credit module
International  Full time 1 / 2 years £16,740 Per year. Year 2 Industrial Placement Fee – £3000

Scholarship Available: 

The scholarship ranges  between£,000 and£,000- off your first time’s education freights( depending on your course programme). still, the quantum of the award will be indicated in your offer letter, If you admit an offer of a place and are assessed as eligible for transnational education.

International literacy is issued at the University’s discretion and is only available to overseas, figure-paying, offer holders studying on an undergraduate or postgraduate tutored programme. Different programmes may attract different quantities and it should be noted that not all aspirants will be successful.

Short courses or exchange/ study abroad programmes

  • Franchised programmes
  • Pre-Masters programmes
  • transnational foundation programmes
  • Pre-sessional English programmes

Placement Assistance: 

The University of East London offers placement assistance to its MBA in Digital Marketing students. The university has a dedicated careers service that provides students with guidance and support in finding employment opportunities. This includes resume building, interview preparation, and job search workshops. Additionally, students can access job postings, network with alumni and industry professionals, and attend career fairs and events. The university also has partnerships with several organizations and companies, which provide internship and employment opportunities for students.

Contact Details : 

  • Phone number: +44 208 223 3000
  • E-mail ID:
  • Website:

4. Manchester University 

MBA in digital marketing in UK in Manchester University -logo|IIDE 

MSc Digital Marketing gives you exposure to this stoutly changing marketing terrain, provides you with a strategic understanding of applicable marketing processes, tools and tactics, and helps you to navigate colourful challenges by furnishing you with unique logical and problem-working chops developed in an interdisciplinary environment.  

Courses Highlights/Benefits:

The MBA in digital marketing at Manchester University in the UK offers a comprehensive program that focuses on the latest strategies and techniques in digital marketing. Students will gain hands-on experience in digital marketing tools and technologies, as well as learn how to create effective digital marketing campaigns. The program also covers digital advertising, data analysis, customer behaviour, and social media marketing. The coursework is taught by industry professionals and provides a unique blend of theoretical and practical learning. Graduates will have the skills and knowledge needed to succeed in a fast-paced and ever-changing digital marketing landscape. The MBA in digital marketing is an investment in your future, providing you with the skills you need to grow your career and succeed in the digital marketing world.

Course Syllabus: 

Core Courses 
*Leading and Managing in a Global Environment
*Business Accounting and Finance
*Exploring Management & Business Practice
*Electives with workshops in Dubai, Hong Kong, Manchester, and Shanghai
*Global study tour to our centres in Dubai and/or Shanghai
*Not-for-Profit Consultancy Project
*International Business Consultancy Project
*Operations and Marketing
*Commercial Business Consultancy Project

Course Faculty: 

The University of Manchester is ranked third in the UK for research. Their experts are globally renowned for research excellence across all areas of business and management. The experts at Manchester University are at the forefront of business and management. These are the following experts in the down below at Manchester University.

Course Duration & Fees:

For entry in the academic year beginning September 2023, the tuition fees are as follows:

*MBA (full-time) 

UK students (per annum):  £47,000 International, including EU, students (per annum):  £47,000

Placement Assistance:

The Manchester University MBA in digital marketing program offers placement assistance to students through its career services centre. The centre provides students with job search resources, resume and cover letter writing assistance, interview preparation, and access to a job database. Additionally, the university has partnerships with local and international companies, providing students with internship and job opportunities. The university also hosts career fairs, where students can network with potential employers and gain valuable job search experience. The university is committed to helping students succeed in their job search and provides ongoing support to ensure students secure employment in their desired field.

Contact Details : 

  • Phone number: +44 161 306 6000 
  • E-mail ID:
  • Website:
  • International fees: £27,000

5. The University of Exeter

MBA in digital marketing in UK in university of Exeter -logo|IIDE

Digital marketing courses at the University of Exeter offer a practical preface and operation of digital marketing that includes marketing analytics, marketing analysis, crusade planning, and digital invention.

Courses Highlights/Benefits:

The MBA in Digital Marketing course offered by the University of Exeter likely provides several benefits, including:

  • In-depth understanding of digital marketing strategies and techniques, including SEO, PPC, email marketing, social media marketing, and content marketing.
  • Hands-on experience with the latest tools and technologies used in digital marketing, such as Google Analytics, AdWords, and social media management platforms.
  • Exposure to real-world case studies and industry best practices, allowing students to apply their knowledge and skills to real-world problems.
  • Networking opportunities with industry professionals and alumni, helping students build valuable connections and gain insights into the industry.
  • Preparation for leadership roles in the digital marketing field, equipping students with the skills and knowledge they need to succeed in top-level positions.
  • A strong foundation in business and management principles, giving students a broad understanding of the business context in which digital marketing operates.

Course Faculty: 

The University of Exeter is a public research university in Exeter, Devon, England, United Kingdom. The University of Exeter is ranked sixth in the world. 

Course Duration & Fees: £29,000 

Placement Assistance:

The University of Exeter provides extensive career support and placement assistance to its MBA in digital marketing students. This includes:

  • Career guidance and advice: students receive one-to-one guidance from the career service team to help identify their career goals and explore potential job opportunities.
  • Workshops and networking events: regular workshops and networking events are organized by the university to provide students with an opportunity to network with industry professionals and gain insights into the latest industry trends.
  • Industry links: the university has strong industry links and a dedicated team that works closely with companies and recruiters to provide students with access to a wide range of job opportunities in the digital marketing field.
  • Internships: students have the opportunity to undertake internships and work placements, which provide them with valuable hands-on experience and exposure to the industry.
  • Alumni network: the university has a large and supportive alumni network, which students can tap into for advice and support throughout their careers.

The university’s placement assistance program has been successful in helping students secure job opportunities with leading companies such as Amazon, Google, and Facebook, among others.

Contact Details : 

  • Phone number: +44 1392 66 1000 
  • E-mail ID:
  • Website:

6. Career Opportunities after MBA in Digital Marketing in the UK

Digital marketing has seen significant growth in recent times as businesses shift their focus to online channels. As a result, there has been a rise in digital marketing job openings in the UK. Some of the top digital marketing places for MBA graduates in Digital Marketing and their average starting salaries in the UK are-


JOB Roles after MBA in Digital Marketing Average Starting Salary (Pound)
Digital Marketing Manager $40,000 – $50,000
Search Engine Optimization (SEO) Manager $35,000 – $45,000
Social Media Manager $30,000 – $40,000
Paid Advertising Manager $35,000 – $45,000
Content Marketing Manager $35,000 – $45,000

It’s important to note that the salary can vary depending on the company, location, and the candidate’s experience and skills.



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Frequently Asked Questions –

Q.Is MBA useful for digital marketing?

Ans: MBA in digital marketing program covers social media, branding, advertising, and e-commerce.

Q. What is MBA digital marketing in the UK?

Ans: It is a digital marketing analytics pathway through our dynamic and contemporary MBA degree. It is designed to produce marketing business leaders of the future.

Q.Is digital marketing well in the UK?

Ans: Digital marketing is a growing field in the UK, with numerous job openings for professionals. The country’s strong digital frugality, educated pool, and diverse consumer base make it an ideal location for growth and success.

Q.Is an MBA better or digital marketing?

Ans:  All-in-all, it depends upon the interest and wants of the students. However, but commodities related to digital channels and further technicals well as a creative field, also MBA in Digital Marketing would be best, If they want commodities to do with marketing and business as a whole also MBA in Marketing it is.

Q. What is the salary for MBA in digital marketing?

Ans:  The average MBA in digital selling payment in India ranges from Rs. 3 lakhs toRs. 15 lakhs.


In conclusion, pursuing an MBA in digital marketing in the UK can be a great career move for professionals looking to exceed in the field of digital marketing. The UK has a thriving digital marketing assiduity, with numerous openings for professionals with advanced knowledge and chops in the field. An MBA in digital marketing in the UK can give scholars a comprehensive understanding of the rearmost digital marketing strategies and technologies, as well as practical experience through externships and real-world systems. also, the UK is home to some of the world’s leading universities, making it an ideal destination for scholars looking to gain a high-quality education. Eventually, an MBA in digital marketing in the UK can open doors to a variety of career openings and can help professionals to stand out in a competitive job request.


Still confused? Talk to our academic counsellor- <> or 9619958615 for free counselling to clear your doubts regarding digital marketing. 


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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