11 Best Institues MBA in Digital Marketing in UK-The Career Guide

Updated on: Apr 18, 2024

The MBA in Digital Marketing in Uk is a highly sought-after degree program as it equips students with the knowledge and skills needed to succeed in today’s digital-driven business environment. It provides students with a solid foundation in digital marketing principles and practices, as well as the ability to analyze data and make informed decisions. Graduates of the program are well-prepared for careers in digital marketing, e-commerce, and other related fields. They can work in a variety of roles such as Digital Marketing Manager, SEO Manager, or Digital Advertising Manager.

The MBA in Digital Marketing in UK is also a great choice for professionals who are already working in the field but want to advance their careers. The program provides a comprehensive understanding of the latest digital marketing trends and techniques, and it helps students to stay current and competitive in the ever-changing digital marketing landscape.

In short, MBA in Digital Marketing in UK is a graduate-level program that focuses on the application of digital marketing strategies and techniques to promote and sell products or services. It equips students with the knowledge and skills needed to succeed in today’s digital-driven business environment and it’s a great choice for professionals who are already working in the field but want to advance their careers.

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Top 11 MBA in Digital Marketing Colleges in UK in 2024

Digital Marketing Institute Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7,150 4.8
University of Bath 2 years USD 47047.50 4.5
University of East London 1 – 2 year USD 15203.24 per year 4.0
University of Manchester 1 year USD 21328.20 4.5
University of Exeter 1 year USD 15055.20 4.4
Henry Harvin Education 1 year N/A 4.1
Simplilearn 11 Months USD 7,800 4.3
Coursera N/A N/A 3.1
upGrad 2 years USD 66,000 3.2
IIM Skills 120 hours USD 3,588 + GST 4.8
SkillCircle 4 months USD 48,000 4.7
 

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Screenshot 2022 12 16 at 12.05.36 AM

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

 

2. The University of Bath

MBA in digital marketing in UK in the university of Bath -logo|IIDE

At the University of Bath, scholars can go for a marketing course for a specialist route to a career in digital marketing along with a background in business/ operation.

The MBA in digital marketing at the University of Bath in UK offers students a comprehensive and practical education in the field of digital marketing. With courses highlighting the latest trends, techniques and tools in digital marketing, students will gain a thorough understanding of how to develop effective digital strategies and tactics to reach target audiences. In addition, students will receive hands-on experience with cutting-edge technologies and gain valuable insight from experienced industry professionals. 

Course Name: MSc in Marketing
Course Type: Full Time
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Fundamentals of Digital Marketing
  • Search Engine Marketing & Search Engine Optimization (SEO)
  • Social Media Marketing
  • Content Marketing
  • Digital Entrepreneurship
  • Lead Generation and Marketing Automation
  • Email marketing, Mobile Marketing, and Video Marketing

Course Duration & Fees: 

UK undergraduate fees are regulated by the government. Its duration is two years which is further divided into four parts (Semester 1, Semester 2, Semester 3 & Semester 4 and the Fee is USD 47047.50 However the fees are subject to administrative blessing. still, depending on your circumstances, If you’re an EU public starting in September 2023 your fee status may be Home or Overseas.
 

Contact Details:

Phone number: +44 (0)1225 388388
E-mail ID: [email protected]
Address: Claverton Down, Bath BA2 7AY, United Kingdom
Course Link: https://www.bath.ac.uk/courses/postgraduate-2024/taught-postgraduate-courses/msc-marketing/

 

3. University of East London

MBA in digital marketing in UK in university of east London -logo|IIDE

City, University of East London offers a strategic marketing master’s course that’s acclimatized for campaigners with little or no experience in Digital Marketing. The University offers a marketing course that also includes a module in digital marketing. The program is offered through its business academy, Bayes. They also give you MBA digital marketing PG course-

Course Name: MBA in Digital Marketing
Course Type: full-time to part-time study
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Managing Strategy, Operations and Partnerships
  • Managing Financial and Human Resources for Sustainable Business Success
  • Marketing in a Digital Age and Corporate Social Responsibility
  • Mental Wealth: Professional Fitness and Leadership
  • Digital Marketing Strategy
  • Applied Digital Marketing Project
  • Industrial Placement

Course Duration & Fees: 

Home
– Full-time 1 / 2 years: USD 15203.24 per year. Year 2 Industrial Placement Fee – USD 3763.80
– Part-time, 2 years: USD 2533.04 per 30-credit module
International
– Full-time 1 / 2 years: USD 21002.00 per year. Year 2 Industrial Placement Fee – USD 3763.80

 

Contact Details:

Telephone: +44 20 8223 3000
Address:  University of East London, University Way, London, E16 2RD, United Kingdom
Course Link: https://uel.ac.uk/postgraduate/courses/mba-master-business-administration-digital-marketing

 

4. Manchester University 

MBA in digital marketing in UK in Manchester University -logo|IIDE 

MSc Digital Marketing gives you exposure to this stoutly changing marketing terrain, provides you with a strategic understanding of applicable marketing processes, tools and tactics, and helps you to navigate colourful challenges by furnishing you with unique logical and problem-working chops developed in an interdisciplinary environment.  

MSc Digital Marketing gives you exposure to this dynamically changing marketing environment, provides you with a strategic understanding of relevant marketing processes, tools and tactics, and helps you to navigate various challenges by providing you with unique analytical and problem-solving skills developed in an inter-disciplinary context. Enriched with expert insights from the most recent cutting-edge research, the programme will help you to provide innovative solutions and sophisticated justification for any type of marketing decision you are faced with.

Course Name: MSc in Digital Marketing
Course Type: Full Time
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Integrated Marketing Communication in a Digital Environment
  • Marketing Management in the Digital Age
  • Marketing Analytics
  • Current Topics in Digital Marketing
  • Market Research in Practice in a Digital Context
  • Digital Marketing Strategy Project
  • Retail Marketing
  • Services Marketing: Responsible Customer Experience Management
  • Digital Business
  • Financial Data Analytics & AI in Finance

Course Duration & Fees: 

The course duration is 1 Year Full Time.
For entry in the academic year beginning September 2024, the tuition fees are as follows:
MSc (full-time)
UK students (per annum): USD 21328.20
International, including EU, students (per annum): USD 37638.00

Contact Details:

Phone number: +44 161 306 6000
E-mail ID:  [email protected]
Address:  The University of Manchester, Oxford Rd, Manchester, M13 9PL, UK
Course Link: https://www.manchester.ac.uk/study/masters/courses/list/20294/msc-digital-marketing/

 

5. The University of Exeter

MBA in digital marketing in UK in university of Exeter -logo|IIDE
Digital marketing courses at the University of Exeter offer a practical preface and operation of digital marketing that includes marketing analytics, marketing analysis, crusade planning, and digital invention.

Their vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis. Their MA is industry-focused, and you will graduate uniquely equipped for employment in social media and marketing positions across a range of industries 

Course Name:  MA Social Media and Digital Marketing
Course Type: Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Social Media: Management and Strategy
  • Dissertation
  • Marketing Analysis and Research
  • Brand Design
  • Applied Digital Marketing Analytics
  • Digital Marketing Planning
  • Service Design and Innovation
  • Selling the Self: Influencer Culture and Digital Capitalism
  • Promotional Cultures in Consumer Society

Course Duration & Fees: 

The course duration is 1 year full-time and 2 years part-timeUK fees per year: USD 15055.20 full-time; USD 7527.60 part-time
International fees per year: USD 30486.78 full-time; USD 15243.39 part-time

Contact Details:

Telephone: +44 1392 66 1000
E-mail: [email protected]
Address: Exeter EX4 4PY, United Kingdom
Course Link: https://www.exeter.ac.uk/study/postgraduate/courses/communications/socialmediamarketing/?

 

6. Henry Harvin Education

Digital Marketing Courses in Toronto - henry harvin education

Henry Harvin is a global Ed-tech company founded in 2013 by Kounal Gupta. It works with many companies and colleges as a training partner and education provider. With its program, it offers over 1200+ online courses in digital marketing, cyber security, Analytics, sales, Law, Management, and many more.

Course Name: Post Graduate Program in Digital Marketing
Course Type: Online (Full-time)
Scholarships: Available

MBA in Digital Marketing Course Syllabus

  • Initialization of digital marketing
  • Facebook Marketing
  • Google AdSense
  • Bing Webmaster
  • Lead Generation for Business
  • Website Planning

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

Phone: +1 209 382 3469
Email: [email protected]
Address: 8 The Green, Ste A, Dover, DE 19901, United States

 

7. Simplilearn

Mba In Digital Marketing In Santa Clarita - Simplilearn logo

Simplilearn in collaboration with Purdue University offers a digital marketing boot camp program in Los Angeles. This digital marketing boot camp course in Los Angeles is designed to help students learn digital marketing from the ground up. In this course, you will learn various techniques and strategies that will help you grow in your career. You will also learn various digital marketing strategies that you can use in a business to boost engagement as well as attract customers.

Through self-paced videos, live workshops, and hands-on projects, this digital marketing boot camp program in Los Angeles will help you learn various digital marketing skills and show you how to apply them to the workplace, regardless of your role or background. With the help of this immersive digital marketing boot camp, you will be able to accelerate your career in the field of digital marketing. You will also learn the basics of digital marketing as well as how to use various digital marketing tools such as Google Analytics, Similarweb, SEMRush, Mozbar, Ahrefs, Keyword Planner, YouTube Analytics, and more.

Course Name:  PG in Digital Marketing
Course Type: Online / Offline
Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • Induction Session for Purdue Digital Marketing Bootcamp
  • Introduction to Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Content Marketing and Email Marketing
  • Mobile Marketing
  • Web Analytics

Course Duration & Fees

The duration of this Post Graduate Program In Digital Marketing is 8 months and its total fee is USD 1,219.95 (Incl. taxes)

Contact Details

Phone: 1-844-532-7688
Course Link – https://www.simplilearn.com/advanced-digital-marketing
Address: QJR5+F6 Financial District, San Francisco, CA, USA

 

8. Coursera

MBA in digital marketing in Edmonton - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: [email protected]

 

9. upGrad

Mba In Digital Marketing In Connaught Place - Vihar - upGrad logo

Founded in 2015, upGrad is South Asia’s largest high-tech company. They are one of the most prominent names in the realm of online learning platforms offering highly qualitative courses online through world-class universities.

upGrad offers an MBA degree program from UK’s top B-School Deakin Business School (DBS). This program is designed to help you become the business leader of tomorrow while advancing in your career.

Course Name: MBA Global
Course Type: Online learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Marketing Management – I
  • Business Communication
  • Accounting & Finance
  • Decision Sciences
  • Project/ Assignment
  • Business Economics
  • Behavioral Science, HR, Business Law
  • Marketing Management
  • Innovation by Design
  • Financing your Strategy
  • International Business
  • High Performing Organizations
  • Global Capstone Project

Course Duration & Fees

The duration of this MBA program is 24 months and its fee is USD 6594.36 (incl. taxes) without immersion.

Contact Details

Phone: 1800 210 2020
Email: [email protected]

 

10. IIM Skills

IIM Skills Site Logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges, with a presence in 23 Asian locations. 

They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Master Certification in Digital Marketing
Course Type: Online 
Scholarships: No

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Inbound Marketing
  • Introduction to Social Media Channels
  • Digital Marketing Strategy
  • Introduction to Google Analytics, Social Media Analytics 
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees:

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is USD 358

Contact Details:

Phone Number: + (91) 99 11 839503
Email: [email protected]
Course Link – https://iimskills.com/digital-marketing/
Address: 312 3rd Floor H B Twin Tower 2, next to Starbucks Coffee, above IndusInd Bank, Netaji Subhash Place, Pitampura, New Delhi, Delhi 110034

 

11. SkillCircle

MBA in Digital Marketing in Dwarka-skills

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students and encouraged them to explore non-conventional career paths.

Course Name: Master in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Fundamentals & Foundation
  • Search Engine Optimisation
  • Performance marketing
  • Social media marketing
  • Personal Branding
  • Freelancing & Domain Flipping
  • Marketing Automation & Analytics
  • Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around USD 3596.93

Contact Details

Phone: 98991 40180

 

Career Opportunities after MBA in Digital Marketing in UK

Digital marketing has seen significant growth in recent times as businesses shift their focus to online channels. As a result, there has been a rise in digital marketing job openings in UK. Some of the top digital marketing places for MBA graduates in Digital Marketing and their average starting salaries in UK are-

Digital Marketing Role Average Annual Salary in UK (Pounds)
Digital Marketing Manager 28,261
Social Media Manager 32,605
Search Engine Optimization (SEO) Manager 39,648
Brand Manager 39,729
Data Analyst 36,657
Growth Marketing Manager 49,263
Content Strategist 40,356
Performance Marketing Manager 44,212
Influencer 33,523

It’s important to note that the salary can vary depending on the company, location, and the candidate’s experience and skills.

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Frequently Asked Questions –

Q. Is MBA useful for digital marketing?

Ans: The MBA in digital marketing program covers social media, branding, advertising, and e-commerce.

Q. What is MBA digital marketing in UK?

Ans: It is a digital marketing analytics pathway through our dynamic and contemporary MBA degree. It is designed to produce marketing business leaders of the future.

Q. Is digital marketing well in UK?

Ans: Digital marketing is a growing field in UK, with numerous job openings for professionals. The country’s strong digital frugality, educated pool, and diverse consumer base make it an ideal location for growth and success.

Q. Is an MBA better or digital marketing?

Ans:  All-in-all, it depends upon the interests and wants of the students. However, but commodities related to digital channels and further technicals well as a creative field, also MBA in Digital Marketing would be best, If they want commodities to do with marketing and business as a whole also MBA in Marketing it is.

Q. Can I study digital marketing in UK?

Ans: Yes, you can. With the demand for digital marketers increasing rapidly, students are aiming to make a career in this field. With increasing job opportunities the need for courses that teach the intricacies of digital marketing is also increasing. Many institutes offer digital marketing courses to fulfill their need.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. In today’s world, digital marketing is one of the fastest-growing industries. As demand for digital marketing rises, there is also an increase in job opportunities. You can get a high-paying job in the industry by specializing in certain digital skills.

 

Conclusion

In conclusion, pursuing an MBA in digital marketing in UK can be a great career move for professionals looking to exceed in the field of digital marketing. UK has a thriving digital marketing assiduity, with numerous openings for professionals with advanced knowledge and chops in the field.

An MBA in digital marketing in UK can give scholars a comprehensive understanding of the rearmost digital marketing strategies and technologies, as well as practical experience through externships and real-world systems. also, UK is home to some of the world’s leading universities, making it an ideal destination for scholars looking to gain a high-quality education. Eventually, an MBA in digital marketing in UK can open doors to a variety of career openings and can help professionals to stand out in a competitive job request.

Still confused? Talk to our academic counselor- <[email protected]> or 9619958615 for free counselling to clear your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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