Know All About The Digital Marketing Salary In Lubuklinggau-The Guide

Updated on: Jul 6, 2023

Are you interested in finding out how much money is made in digital marketing salary in Lubuklinggau? You’ll learn all about it from this essay.

Utilizing vibrant technologies like websites, mobile apps, and social media is referred to as digital marketing and is used to reach the target audience. The company’s products and services are sold and brand recognition is increased. The IIDEs website has some salary information for digital marketing.

Whatever the size of your firm or your business plan, you can employ these technologies successfully and affordably. Small businesses can benefit greatly from digital marketing because it is adaptable and affordable.

Nowadays, it’s crucial to use digital marketing because it lets you monitor juggernauts nondaily and cuts down on the amount of money you spend on a certain channel.

if it isn’t showing a strong ROI. Compared to traditional marketing, digital marketing is more cost-effective.

Digital marketing has become a crucial business strategy in the current day where every association must have an online presence. These cutting-edge methods can connect with customers via a digital platform regardless of regional limitations. It helps marketers reach the right followers at the right time, regardless of where in the world they are and when they are scrolling through pertinent goods or services. Worldwide, there are about 749 million internet drug users. Businesses benefit from digital marketing since it provides data and perception that can be used to target unintended customers.


Get Assured Placements - PG in Digital Marketing

Factors Affecting Digital Marketing Salary In Lubuklinggau

  • Experience

Experience is an important factor in determining the salary in digital marketing. If you have prior work experience, then it helps you to get good salary packages. The number of months or years you have worked in a company determines your salary. It is also often believed that the longer you work in a company, the more productive and experience you gain. Experiences can include marketing your own business, employment, freelance work, or contracts. You can mention in your resume which projects you have worked on, which may affect the type of job you get and its salary package.

  • Skills

Good communication, presentation, analytical thinking, problem-solving, leadership, and other talents might influence your compensation package. Any digital marketer needs a whole package, which includes both hard and soft talents. Using Google Ads, Google Analytics, or other tools, you must properly build, optimize, and report on campaigns. acquiring the abilities that are most in demand, such as SEO and SEM. You will be able to outbid rivals for better job benefits by generating compelling content. Your wage offer may change if you discuss your skill set with hiring managers and recruiters.

  • Qualification/Education

The relationship between education and employment is influenced by the fact that education chooses the financial resources and the social recognitions are largely influenced by the individuals’ level of educational attainment and their competencies fostered during learning, in addition to the role of education in preparing to learn for subsequent work tasks and other spheres in life. Strong credentials and any additional education may influence the compensation package you receive.

  • Location

The location of the business has a significant impact on the income of a digital marketer. If the business is situated in a major city or a well-populated area, the salaries will be enormous. However, the salary will be significantly less if the business is situated in a remote or undeveloped area. A digital marketer in Dubai, for instance, makes about Rs. 1,30,000 per month. While Tasek Gelugor, a digital marketer who works in a remote location, makes about Rs. 46,000. These days, remote work is more typical, which is reflected in digital marketing pay. Remote location is becoming more commonplace these days, which is reflected in digital marketing salaries.

  • The urgency of the job from the company’s point of view

The urgency of the job from the perspective of the firm frequently affects salary. If a company needs a digital marketer immediately and you fit the bill and have the credentials to prove it, they will hire you and offer you a high-paying position. Because Lubuklinggau is not a well-known region or city, there is not a lot of demand for digital marketing services. Consequently, even if there is employment available there, they might not pay well. Therefore even if there are jobs available in that region, the job might not pay you that well. It also depends on your tenacity on how much you want that particular job.

  • Company

Depending on the size of the business you want to work for, salaries may change. The business objectives and the marketing budget are also important factors. Several elements affect compensation, including geography, experience, education, and firm size. For instance, according to Glassdoor, major corporations like Amazon, Disney, and Cisco Systems pay their digital marketers above $100,000 (Rs. 80,50,000), while organizations like the YMCA and United Way pay their digital marketing managers over $60,000 annually (Rs. 48,30,000). If you want higher pay then you need to work harder to achieve your goal.

  • Status of the company

The status of the company affects the pay. Employee salaries will be lower at a start-up business than at a more established one. Although this may not always be the case. If an employee brings value to the business or is sufficiently qualified, a start-up company may pay him or her more. On the other side, an established business may not pay its employees adequately due to budget cuts or other financial problems. Additionally, start-up businesses and well-established businesses can pay their employees the same salaries.  If you want higher pay then you need to work harder to achieve your goal.

  • Industry

The sort of industry in which a digital marketer works affects pay just like all the other elements discussed above. A digital marketer in aerospace and defence can make up to $110,300 per year, according to Glassdoor (Rs. 88,80,000). While a digital marketer employed in the education industry can expect to make up to $98,350 annually (Rs. 79,17,000). But even if a digital marketer works in a highly compensated industry, his salary may not be that high due to his low position on the corporate ladder. While someone working in the education industry might make more money because they are qualified for high compensation.

Digital Marketing Salary Trends in 2023

  • SEO Specialist

A marketing expert known as an SEO specialist employs research and analysis to raise a website’s rating on Google. On search engines like Google and Bing, search engine optimization aids users in finding products and information. Then, an SEO specialist investigates and examines internet trends and practices to design various techniques that enhance search results and facilitate user access. The main objective is to increase website traffic by leveraging keywords to enhance user experience and subsequently fulfil search engine objectives.

The following are an SEO Specialist’s primary duties:

  1. JavaScript, HTML, and CSS programming are used to make the site user-friendly and accessible for more user involvement.
  2. Run pay-per-click advertising campaigns to boost sales.
  3. Excellent communication abilities in both written and spoken forms, including phone and email.
  4. Determine ROI
  5. Keep track of changes by monitoring the search engines’ algorithms.

Salary of an SEO specialist in Lubuklinggau:

The salary of an SEO manager, according to Payscale, is Rp 60,000,000(Rs. 3,12,150) per year. While in India the amount of salary ranges between Rs. 1,78,000 to Rs. 8,00,000 annually. 

  • SEM Specialist

The complete SEO strategy of a business is planned, carried out, and managed by search engine marketing specialists. They typically handle a variety of tasks, including link development, content planning, web marketing, and web analytics. The primary distinction between SEO and SEM is that the former emphasizes gaining traffic from natural searches. SEM also consists of sponsored organic search. SEM includes SEO. SEO has a greater Click-Through Rate (CTR) than SEM.

The primary obligations of an SEM expert are :

  1. Plan, create, and put SEO tactics into action.
  2. Concentrate on organic search
  3. Identify problems and quickly implement fixes.
  4. Make suggestions for enhancements to increase productivity and improve processes.
  5. Determine the customer persona for the business to better target your audience

Salary of an SEM Specialist

According to Payscale, the salary of an SEM manager in Lubuklinggau is Rp 270000000(Rs. 14,04,000). However, it may vary from job title to job title. 

  • Content Writer

The process of planning, creating, and publishing web content is known as content writing. An expert in producing pertinent material for websites is known as a content writer. Every website needs to provide the most relevant content for its target audience to draw in customers and grow its user base. Keywords that can boost a website’s search engine optimization should be used in the content (SEO). The majority of content creators hold undergraduate degrees in marketing or English. However, you can also begin as an intern or use a portfolio to show that you have writing skills.

The main responsibilities of a content writer are 

  1. Create thorough content for internet publication.
  2. Key performance indicators (KPIs) are tracked and analyzed to provide ideas for improvement.
  3. To increase a written piece’s internet presence, use SEO methods.

The average Content Writer’s Salary in Lubuklinggau is Rp 51,555,311(Rs. 2,68,220)

  • Social media manager

A social media manager aids in boosting awareness on social media sites like Facebook, Instagram, etc. They collaborate with an expert team to accomplish the brand’s objectives. In addition to bringing in new clients, a social media manager examines data to determine which strategy is most effective. People that are excellent at working in a team environment and have a solid grasp of marketing ideas frequently succeed in the role of social media manager.

The responsibilities of a Social Media Manager:

  1. By supervising the day-to-day management of campaigns, ensure brand consistency.
  2. Utilize analytical tools such as Google Analytics to monitor success across all platforms.
  3. Maintain brand coherence in the copy by using the right terminology, tone, and voice
  4. Work with numerous brands to develop and put into action monthly plans

An average salary of a social media manager in Lubuklinggau is Rp 68,790,146(Rs. 3,57,880).

  • Pay per-click Analyst

A PPC analyst examines the frequency of clicks generated by particular adverts and other web elements. The analyst runs more of these types of advertisements when particular ones are successful. If the campaigns are unsuccessful, they figure out why and how to make them more effective. A PPC analyst should be knowledgeable about several search engines, including Google, Bing, and Yahoo. Even though there is a lot of collaboration, a PPC must adhere to its deadlines because a lot of the work is completed separately.

Some of the responsibilities of a Pay-per-click Analyst are as follows:

  1. Website analytics tracking, reporting, and analysis.
  2. Coordination and direction in landing page creation
  3. Use of PPC tactics
  4. Investigate and evaluate competitors
  5. Research and analyze competitor advertising
  6. Create performance reports with improvements

The average salary a Pay-per-click analyst receives in Lubuklinggau is Rp 226,746,646(Rs. 1,17670).

  • Email Marketing Manager

A manager of email marketing uses email communication technologies to promote a business and raise brand awareness. They create marketing plans to carry out consumer-engaged campaigns and are masters in the usage of email communication. To put their ideas into practice, an email marketing manager collaborates closely with other employees of a company’s marketing communications and IT teams.

The main duties of an email marketing manager are

  1. Construct, put together, and design email marketing campaigns.
  2. Prepare and create various CTAs for email templates.
  3. To reach the desired audience, establish an email database.
  4. Weekly newsletter creation and strong collaboration with marketing teams

An email marketing manager in Lubuklinggau can earn about Rp 240,000,000(Rs. 12,48,620) annually.

  • Web Developer

A programmer who uses a client-server architecture to create World Wide Web applications is known as a web developer. The majority of apps employ HTTP for client-server communication, PHP, ASP.NET Python, or Java for the server, and HTML, CSS, and JavaScript for the client. They are also in charge of the technical elements of the website, such as its performance and capacity, which are indicators of how quickly and how much traffic a website can manage.

Some of the main duties of a web developer are mentioned below:

  1. Creating user interfaces and menus for navigating
  2. Adding multimedia components to the website
  3. Web application testing

The average salary of a web developer in Lubuklinggau, according to payscale, is Rp.59,441,310(Rs. 3,09,250) annually.  

  • Digital Marketing Strategist

Being a digital marketing strategist is one of the most crucial responsibilities in a team that consists of many other people. The choice of a client’s digital marketing strategy is the sole responsibility of a digital marketing strategist, who often works in an agency environment. It implies that he or she takes the initiative to determine how to use the internet most effectively to accomplish their goals. They must be extremely analytical and can decide which action will benefit their clients the quickest.

The main responsibilities of a digital marketing strategist are as follows:

  1. Investigate goods, services, and existing tactics to find fresh opportunities.
  2. to predict trends, and track SEO/SEM, marketing, and sales performance indicators.
  3. Find the need for advertising

A digital marketing strategist is a very important role. Thus, the salary in Lubuklinggau is Rp.90,000,000(Rs. 4,68,230) annually.  

  • Marketing Automation Specialist

The daily marketing requirements for a company’s online advertising and promotional activities are handled by Marketing Automation Specialists, who often operate in an office setting alongside other administrative staff members. The management of the organization has established several objectives and production standards for them to meet. A department’s marketing staff may be under the management of some of the automation specialists. People in this type of employment need to comprehend SEO and other traffic development strategies at an expert level.

The tasks of a marketing automation specialist are:

  1. Create and carry out marketing initiatives on a variety of media.
  2. Implement and improve analytical techniques, then report the standards.
  3. To target campaigns, segment, and evaluate the prospect database.

 Annually, a marketing automation specialist receives a salary of Rp. 100,100,992(Rs. 5,72,860) in Lubuklinggau.

  • Web Designer

A web designer is a graphic artist who is in charge of creating a website’s structure, usability, and aesthetic appeal. A web developer and a web designer are frequently confused the public. The primary framework of a website is created and maintained by a web developer, on the other hand. An effective web designer must have a wide range of artistic and creative abilities. Web designers come in a variety of forms, including UX designers, UI designers, and visual designers.

The main duties of a web designer are:

  1. Generating original concepts with their clients
  2. Testing and enhancing the website’s design
  3. The creation of sample pages, complete with colours and fonts


The salary that a web designer gets annually in Lubuklinggau is Rp 51,000,000 (Rs.2,65,330).

Where can you learn Digital Marketing?

Digital marketing is one of the industries with the fastest growth and most demand in the modern world. This is because working on enjoyable projects while earning respectable pay appeals to them. They can work together with others who share their interests, learn about new prospects by speaking with prospective clients and do so from anywhere in the world. Four out of ten marketing jobs, according to research by Burning Glass Technologies, require candidates to know about digital marketing.

If you are passionate about digital marketing, put your time and effort into mastering digital marketing skills so that you can expect higher salaries when applying for a job in Lubuklinggau. Doing the IIDE’s PG in Digital Marketing will offer you two distinct specializations along with managerial skills.

Here are some of the key highlights of this course:

  • 600+ learning hours
  • 1 on-1 student mentorship
  • 13+ live projects
  • 100% placement assured
  • 2 specializations available
  • 2 months internship
  • 28+ industry-relevant skills


Get Assured Placements - PG in Digital Marketing

Frequently Asked Questions

Q.Is digital marketing a good career in Lubuklinggau?

Ans. Yes, digital marketing is a good career option in Lubuklinggau. There are many kinds of jobs available in this field and they can earn a good amount of salary.

Q.Is digital marketing well paid for?

Ans. As mentioned above in the salary trends, a digital marketer gets paid very well. The average salary of a person with advanced digital marketing certification in Lubuklinggau is approximately Rp 291,569,692 per annum.

Q. What qualification is needed for digital marketing?

Ans. A bachelor’s degree in marketing, advertising, communication, or journalism may help lay the foundation that you will need in your role as a digital marketer. However, it may depend on the type of digital marketing you specialize in. For example, a web developer requires to be an expert in HTML, JavaScript, etc. Whereas, a Web designer needs to excel in graphic design.

Q.How long is a digital marketing course?

Ans. Normally when you join any institute for a digital marketing course, the duration can go from 2 Months to 6 Months. Many institutes offer One Year Diploma in Digital Marketing where they teach the fundamentals for 2-3 months and place you on Internship for the rest course duration with a basic stipend.

Q. What is the best age to learn digital marketing?

Ans. There is no age limit to learning digital marketing. In fact, it helps you prosper in your career, no matter which field you specialize in. 


If you want to earn a lot of money, invest some time in a good school or a course where you can learn all there is to know about digital marketing. View the IIDE’s online PG in Digital Marketing Program. Making the decision to pursue a career in digital marketing can be tricky and even perplexing because there are so many different options. At first, learning about digital marketing may seem difficult and convoluted, but with the appropriate guidance, it can be a lot simpler and more enjoyable. Learn more about colleges offering MBA in Digital Marketing with scope, application process, digital marketing MBA jobs etc.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


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