Were you searching for the best digital marketing course in Birmingham in 2024? Want to know all about the fees, course structure, and duration? Well, then this is the right place for you. In this blog, we have listed the top 5 digital marketing courses in Birmingham to help you choose the best institute to start your digital marketing career.
But first, let’s understand What is digital marketing? and what is the importance of digital marketing in today’s world?
Digital marketing is the promotion of business through the Internet and other digital communication to connect with customers.
With the ongoing pandemic, digital marketing is the need of the hour. The outburst of COVID-19 has badly affected businesses all over the world and resulted in people losing their only sources of income.
But here is how digital marketing has played a big role in helping those businesses! It helped people promote their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.
More than 50% of ad clicks happen on mobile devices.
Thus, it is safe to assume that there is a lot of scope for digital marketing in the coming future. With the increase in demand for digital marketers, there is an increase in job opportunities too.
Here, let us have a look at the digital marketing jobs available in Birmingham.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, If you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Types of Digital Marketing Courses in Birmingham
Offline Courses:
For those looking to truly master the art of digital marketing and gain expertise, offline programs are the way to go. Typically offered as Master’s or PG programs, these courses provide a comprehensive curriculum focusing on advanced marketing strategies, managerial skills, and hands-on training.
If you’re young and have the time and energy to invest in your career, consider enrolling in an intensive PG program in digital marketing. The advantage of a post-graduate program lies in the potential for higher-paying roles and leadership positions within the industry, establishing a solid foundation for your career.
Recommended for: Recent graduates and newcomers to the field.
Online Courses:
Online digital marketing courses in Birmingham offer an in-depth exploration of digital marketing, all from the comfort of your own home. They cover a wide array of topics, providing learners with a better understanding of the field.
If you have time constraints due to your job, business, or college commitments, online digital marketing courses in Birmingham are a highly recommended option. Many of these courses span several months, offering flexibility and an immersive learning experience.
Additionally, some online courses offer hybrid options, combining online and offline components to further enrich the learning experience.
Recommended for: Working professionals, undergraduates, and business owners.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the best digital marketing courses in Birmingham for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Birmingham with placements in detail.
List of Top 5 Digital Marketing Courses in Birmingham
Here’s an overview of the top 5 digital marketing courses in Birmingham, and the Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.7 (1,147 reviews) |
| Imperial College Business School | 21 Weeks | 4.6 (92 reviews) |
| King’s College London | 1 Year | 4.1 (738 reviews) |
| NobleProg | 2 Days | 5 (1 reviews) |
| Knowledge Hut | 16 Hours | – |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses globally.. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers assured placement support to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Imperial College Business School
Imperial College Business School was established in 2004. Their 21-week digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners. Their digital marketing courses in Birmingham can be a great option for learners.
Course Syllabus:
- Introduction
- Customer Behaviour, Segmentation, and Journey Mapping
- Online Product Positioning
- Paid Search
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing I – Paid and Organic
- Social Media Marketing II – Platforms
- Customer Segmentation and Big Data
- Artificial Intelligence in Digital Marketing
- Driving Sales With Digital Performance Metrics
- Capstone Project
Course Highlights:
- Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
- Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
- Build comprehensive roadmaps for your clients to support their digital marketing efforts
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
- Stay up to date with the latest developments in the continually evolving field of digital marketing
- Introduce and lead digital marketing initiatives within your organization
| Course Benefits Matrix | Imperial College Of Business |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The college helps the students with placement. Contact them for more details.
Course Duration and Fees
The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995
Course Reviews
It has 92 Google reviews with a 4.6-star rating from students.
Culture
Contact Details
Phone: +44 (0)20 7589 5111
Email: business-school@imperial.ac.uk
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom
3. King’s College London
The digital marketing MSc program at King’s College is theoretical and research-driven. This course develops the analytical and critical capabilities of students through academic study that tells you about the importance of digital marketing. It will help you to explore various aspects of digital marketing including digital marketing communications, digital consumer behavior, branding, analytics, social media marketing, and neuromarketing among others.
Course Syllabus
- Digital Marketing Strategy
- Digital Marketing Communications
- Digital Consumer Behavior
- Research in Marketing
- Marketing Analytics
Optional modules
- Social Media and Marketing
- Neuromarketing
- Omnichannel Retailing
- International e-Services Marketing
- Marketing and Sustainability
- Brand Management
- B2B Marketing
- Web Technologies
Course Highlights:
- Explore key digital trends – You will be exposed to an integrated perspective on digital marketing and learn about how business and industry are located in the digital environment, the strategic & tactical marketing decision-making in a digital context, and understand how to be competitive in a global contemporary setting.
- Study in London – We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, so you’ll benefit from studying our innovative course while studying in the capital.
- Stand out to employers – Gain the knowledge and skills you’ll need for a career in digital marketing. Digital skills are now essential to the marketing profession, and our program aims to enhance your ability to analyze, evaluate, and manage market opportunities in the context of Web 2.0 and help you progress to a range of digital marketing careers.
| Course Benefits Matrix | King’s College |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ✅ |
| Module Specific Professors | ✅ |
| Offline course | ✅ |
| Mandatory Internships | ❌ |
Course Placement
The college helps the students with placement. Contact them for more details.
Course Duration and Fees:
The duration of the course is 1 year. The fees for this course are as follows – UK students: Full time: £16,890 per year and International students: Full time: £29,850 per year.
Course Reviews
It has 738 Google reviews with a 4.1-star rating from students.
Culture
Contact Details:
Phone: +44 (0)20 7123 4843*
Email: newstudents@kcl.ac.uk
Address: Strand, London WC2R 2LS, United Kingdom
4. NobleProg
The company provides live training regardless of onsite or online training along with flexibility, affordability, and courses that suit your level of expertise and are regularly updated with the technologies. The trainers are experts and regularly take feedback to ensure improvement and maintenance.
They at present offer more than 1,000 training outlines covering more than 120 technologies. At NobleProg they emphasize delivering academic knowledge combined with practical skills to the participants.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Optimization and Marketing
- Digital Display Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Analytics
- Strategy & Planning
Course Highlights
- There are no specific requirements needed to attend this course. A good understanding of the Internet and Computers would be helpful.
- Instructor-led live training course
- Online course
| Course Benefits Matrix | NobleProG |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact them for more details.
Course Duration and Fees
This institute provides online live training of 14hrs (usually completed in 2 days). The price of the digital marketing course is £2,400 (online).
Course Reviews
It has 1 Google reviews with a 5-star rating from students.
Culture
Contact the institute directly for this information.
Contact Details
Phone: England: +44 (0)208 089 0990
Email: training@nobleprog.co.uk
Address: NobleProg (UK) Ltd, CentralPoint, 45 Beech Street, LONDON, EC2Y 8AD, United Kingdom
5. Knowledge Hut
Knowledge Hut is, assisting professionals from a variety of industries and sectors in developing new knowledge and using their skill sets in the global corporate world in a variety of ways.
It also offers a wide range of courses in industries such as technology and digital media. It aims to provide high-value training in creative and practical ways. The company is aided by industry experts who conduct the workshops, igniting minds and motivating professionals to overcome any obstacles in their way.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Excel, Statistics, and Data Visualization
- Metrics, Sources, and Statistics
- Segmentation, Targeting, and Tracking
- Testing & Experimentation
- Budgeting & Planning
- Presenting & Storytelling
- Mid-course lab
- Acquiring and Engaging Users
- UX Fundamentals & Trends
- Developing a content strategy
- Activation & Retention
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
- Twitter, LinkedIn & Display Advertising
- Final Presentations
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Get comprehensive training from marketing gurus
- Learn from real-world examples and case studies
- Get downloadable courseware and course credits
| Course Benefits Matrix | Knowledge Hut |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placement
Contact them for more details.
Course Duration & Fees
The duration of the course is 16 hours of interactive online training. The fee for the course is approximately £1,620.
Course Reviews
N/A
Culture
Contact the institute directly for this information.
Contact Details
Phone Number: 44-2080890434
Email: support@knowledgehut.com
Now that we’ve seen the best digital marketing courses in Birmingham, here are some of the frequently asked questions.
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Additional points to consider
It’s crucial to choose the right digital marketing courses in Birmingham that align with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting digital marketing courses in Birmingham.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online digital marketing courses in Birmingham. Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in Oxford offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For example: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the digital marketing courses in Birmingham that best fit your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses in Birmingham.
Wishing you all the best for your future and happy learning!
FAQs – Frequently Asked Questions
Q1. Which is the best digital marketing course in Birmingham?
As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers.
IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies.
Q2. What are the fees for digital marketing courses in Birmingham?
The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.
Q3. What is the eligibility for digital marketing?
The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate.
Also, if you enroll in a postgraduation program, you require a graduation degree from a recognized college.
Q4. Is Digital Marketing a good career?
Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q5. What will be the salary of a Digital Marketer?
The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
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