Were you searching for the best digital marketing course in Birmingham? Want to know all about the fees, course structure, and duration? Well, then this is the right place for you. In this blog, we have listed the top 5 digital marketing courses in Birmingham to help you choose the best institute to start your digital marketing career.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
Digital marketing is the promotion of business through the internet and other digital communication to connect with customers.
With the ongoing pandemic, digital marketing is the need of the hour. The outburst of Covid-19 has badly affected businesses all over the world and resulted in people losing their only sources of income.
But here is how digital marketing has played a big role in helping those businesses! It helped people in promoting their products and services through social media and other digital marketing channels, which resulted in them being able to target their customers all over the world, even during the lockdown.
Thus, it is safe to assume that there is a lot of scope for digital marketing in the coming future. With the increase in demand for digital marketers, there is an increase in job opportunities too.
Here, let us have a look at the digital marketing jobs available in Birmingham.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, If you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Keeping the current situation in mind of COVID-19 we have listed both top online and offline courses accordingly.
So let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Birmingham are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Imperial College Business School– Offers a digital marketing course that is designed to equip learners with the most in-demand digital marketing skills.
- King’s College London– Offers a digital marketing Msc program that will help you to explore various aspects of digital marketing.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Birmingham.
List of Top 5 Digital Marketing Courses in Birmingham
Here’s an overview of the top 5 digital marketing courses in Birmingham, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2000 |
| Imperial College Business School | 21 Weeks | EUR 3,995 |
| King’s College London | 1 Year | EUR 16,890 |
| NobleProg | 2 Days | EUR 2,400 |
| Knowledge Hut | 16 Hours | EUR 1,620 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Imperial College Business School
Imperial College Business School was established in 2004. Their 21 weeks of digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners.
Course Syllabus:
- Introduction
- Customer Behaviour, Segmentation, and Journey Mapping
- Online Product Positioning
- Paid Search
- Search Engine Optimisation (SEO)
- Content Marketing
- Email Marketing
- Winning the War of Attention and Online Advertising
- Online Customer Engagement I
- Online Customer Engagement II
- Social Media Marketing I – Paid and Organic
- Social Media Marketing II – Platforms
- Customer Segmentation and Big Data
- Artificial Intelligence in Digital Marketing
- Driving Sales With Digital Performance Metrics
- A/B Testing
- Sentiment Analysis
- Brand Management in the Digital World
- Managing Customer Relationships
- Framework for Implementing Digital Marketing
- Capstone Project
Course Duration and Fees
The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995
Course Highlights:
- Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
- Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
- Build comprehensive roadmaps for your clients to support their digital marketing efforts
- Understand customer-segmentation strategies and devise ways to improve customer experience
- Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
- Stay up to date with the latest developments in the continually evolving field of digital marketing
- Introduce and lead digital marketing initiatives within your own organization
Contact Details
Phone: +44 (0)20 7589 5111
Email: [email protected]
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom
3. King’s College London
The digital marketing Msc program at King’s College is theoretical and research-driven. This course develops the analytical and critical capabilities of students through academic study that tells you about the importance of digital marketing. It will help you to explore various aspects of digital marketing including digital marketing communications, digital consumer behavior, branding, analytics, social media marketing, and neuromarketing among others.
Course Syllabus
- Digital Marketing Strategy
- Digital Marketing Communications
- Digital Consumer Behavior
- Research in Marketing
- Marketing Analytics
Optional modules
- Social Media and Marketing
- Neuromarketing
- Omnichannel Retailing
- International e-Services Marketing
- Marketing and Sustainability
- Brand Management
- B2B Marketing
- Web Technologies
Course Duration and Fees:
The duration of the course is 1 year. The fees for this course are as follows – UK students: Full time: £16,890 per year and International students: Full time: £29,850 per year
Course Highlights:
- Explore key digital trends – You will be exposed to an integrated perspective on digital marketing and learn about how business and industry are located in the digital environment, the strategic & tactical marketing decision-making in a digital context, and understand how to be competitive in a global contemporary setting.
- Study in London – We are the only Russell Group university in London to offer a dedicated MSc in Digital Marketing, so you’ll benefit from studying our innovative course while studying in the capital.
- Stand out to employers – Gain the knowledge and skills you’ll need for a career in digital marketing. Digital skills are now essential to the marketing profession, and our program aims to enhance your ability to analyze, evaluate, and manage market opportunities in the context of Web 2.0 and help you progress to a range of digital marketing careers.
Contact Details:
Phone: +44 (0)20 7123 4843*
Email: [email protected]
Address: Strand, London WC2R 2LS, United Kingdom
4. NobleProg
The company provides live training regardless of onsite or online training along with flexibility, affordability, and courses that suit your level of expertise and are regularly updated with the technologies. The trainers are experts and regularly take feedback to ensure improvement and maintenance.
They at present offer more than 1,000 training outlines covering more than 120 technologies. At NobleProg they emphasize delivering academic knowledge combined with practical skills to the participants.
Course Syllabus
- Introduction to Digital Marketing
- Search Engine Optimization and Marketing
- Digital Display Advertising
- Email Marketing
- Social Media Marketing
- Mobile Marketing
- Analytics
- Strategy & Planning
Course Duration and Fees
This institute provides online live training of 14hrs (usually completed in 2 days). The price of the digital marketing course is £2,400 (online).
Course Highlights
- There are no specific requirements needed to attend this course. A good understanding of the Internet and Computers would be helpful.
- Instructor-led live training course
- Online course
Contact Details
Phone: England: +44 (0)208 089 0990
Email: [email protected]
Address: NobleProg (UK) Ltd, CentralPoint, 45 Beech Street, LONDON, EC2Y 8AD, United Kingdom
5. Knowledge Hut
Knowledge Hut is, assisting professionals from a variety of industries and sectors in developing new knowledge and using their skill sets in the global corporate world in a variety of ways.
It also offers a wide range of courses in industries such as technology and digital media. Its aim is to provide high-value training in creative and practical ways. The company is aided by industry experts who conduct the workshops, igniting minds and motivating professionals to overcome any obstacles in their way.
Course Syllabus
- Introduction to Digital Marketing
- Business strategy and marketing
- Brand strategy
- Marketing Analytics
- Introduction to marketing analytics
- Excel, Statistics, and Data Visualization
- Metrics, Sources, and Statistics
- Segmentation, Targeting, and Tracking
- Testing & Experimentation
- Budgeting & Planning
- Presenting & Storytelling
- Mid-course lab
- Acquiring and Engaging Users
- UX Fundamentals & Trends
- Developing a content strategy
- Activation & Retention
- Email Marketing
- Search Marketing
- Social Media Management & Influencer Marketing
- Facebook Advertising
- Twitter, LinkedIn & Display Advertising
- Final Presentations
Course Duration & Fees
The duration of the course is 16 hours of interactive online training. The fee for the course is approximately £1,620
Courses Highlights
- 16 hours intensive and interactive course on Digital marketing
- Learn the strategies needed to improve the reach of your business
- Understand what works and what does not
- Get comprehensive training from marketing gurus
- Learn from real-world examples and case studies
- Get downloadable courseware and course credits
Contact Details
Phone Number: 44-2080890434
Email: [email protected]
Now that we’ve seen the best digital marketing courses in Birmingham, here are some of the frequently asked questions.
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Birmingham?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around £26,256 per year in the UK. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
To Conclude
Great! So, now we have provided you with a list of the best digital marketing courses in Birmingham and hope that this listicle will help you decide on the right course for you.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubts, you can reach out to us at [email protected] to avail free counseling session.
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