Quick Read
Digital marketing courses in London help individuals develop skills like SEO, Social Media Marketing, Analytics, and more. Renowned institutes like IIDE – The Digital School, Pitman Training, and 42 Courses offer digital marketing training in London. Here, individuals develop critical thinking and problem-solving skills crucial to enter this dynamic industry.
Learn From Asia’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
Looking to boost your career with a digital marketing course in London? You’ve come to the right place! This blog will guide you through the top options, helping you choose the best fit.
Digital marketing has become essential for businesses to thrive in today’s competitive landscape. Its impact has been amplified in recent years, especially during the pandemic when online channels became the primary way for people to shop and engage with brands.
Join us today as we discuss our 2024 updated list of the best digital marketing courses in London, along with information regarding their syllabus, course fees and more.
Here, let us have a look at digital marketing jobs available in London.
Source: Indeed.com
Impressive, right? These numbers are just going to increase in the coming future. So, If you are considering starting your career in digital marketing, then there is no better time than now.
Key Factors to Consider When Choosing a Digital Marketing Course in London
Contrary to popular belief, picking the best digital marketing course in London is easy… Provided you have the answer to the following questions:
- Are mandatory internships part of the programme for practical learning?
- Does the institute provide placement assistance?
- What is the duration of the course?
- Still a little confused? The list mentioned below is guaranteed to help!
List of Top 15 Digital Marketing Courses in London
Stepping into the world of digital marketing can feel daunting. But with the right training, you can make a promising career in this industry. Mentioned below is the list of the top institutes that offer digital marketing courses in London, each featuring a diverse range of options to match your career aspirations.
| Institute | Course Duration | Placement Assistance |
|---|---|---|
| IIDE – The Digital School | 6-11 months | Yes |
| Pitman Training | 195 hours | Yes |
| 42 Courses | 9 hours | Yes |
| One Education | 3 weeks and 5 days | Yes |
| NobleProg | 14 hours | Yes |
| University of West London | 12-16 months | Yes |
| London School of Digital Marketing | 30 hours | Yes |
| University of Westminster | 1 year | Yes |
| King’s College, London | 1 year | Yes |
| Digital Marketing Institute | 30 hours | Yes |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, allowing them to make a high-paying digital marketing career in this competitive industry.
Not just college students & fresh graduates IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their careers to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned from the World Education Congress as well as the World Education Summit for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online certifications in digital marketing:
Preferred by: College Students, Freshers, Small Business Owners, Influencers
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | Online Digital Marketing Courses | Post Graduation in Digital Marketing |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| Interpersonal & Corporate Skills | ✅ | ✅ |
| Agency & Leadership Skills | ❌ | ✅ |
| Project Management | ❌ | ✅ |
| Case Studies from WARC | ❌ | ✅ |
| Simulation from WARC | ❌ | ✅ |
Some of the brands where IIDE alumni have worked are:
Course Syllabus
The curriculum spans from basics like SEO and SEM to advanced topics, including real-world case studies from WARC. The syllabus also includes resume and LinkedIn building sessions, AI mock interviews, and soft skills training. IIDE's online learners also benefit from live training sessions, doubt-solving support, and a state-of-the-art LMS.
Course Trainers
IIDE follows a minimum of 1 teacher, 1 module policy. That means you learn Google ads from someone who has 10+ years of experience in working on Google ads making them the subject matter expert. Some of the teachers at IIDE are:
Course Duration and Fees
Here’s a table showing the duration and digital marketing course fees in Nepal:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 3,000 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 4,500 |
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Kunal Kerkar's journey at IIDE is a testament to the institute's impactful teaching methods. In his testimonial, Kunal shares how the diverse modules and practical assignments honed his digital marketing skills, boosting his confidence and industry readiness. The personalised guidance from experienced mentors played a crucial role in his transformation, enabling him to secure a coveted role in the digital marketing field. Kunal’s story is a shining example of how IIDE equips its students with the tools to excel in their careers.
Contact Details
#2: Digital Marketing Courses in London – Pitman Training
Pitman Training, headquartered in Wetherby, West Yorkshire, United Kingdom, offers both, online and offline digital marketing training in London. They provide diplomas and certificates in various fields, including accounting, visual design, IT, marketing, and business. The digital marketing course utilises online lectures and guidance from industry experts to deliver comprehensive training.
Imagine learning digital marketing in one of the top 10 digital marketing institutes in London, then putting your knowledge to the test with real-world projects! But the magic doesn’t stop there. Their placement assistance programme is your secret weapon to landing the digital marketing job of your dreams. And between you and us, it’s also what makes this institute the best digital marketing institute in London. So, ditch the back-to-school jitters and get ready to conquer the digital marketing world with Pitman by your side!
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| The Basics of Marketing | Understanding the core concepts |
| People and Planning | Building the marketing team and strategy |
| Competitive Analysis | Understanding the market landscape |
To know more about their syllabus, check out their website.
This digital marketing training in London offers flexible online learning, awards 8 CPD points upon successful completion, and allows for self-paced study. It also boasts global recognition.
Contact Details
#3: Digital Marketing Courses in London – 42 Courses
42 Courses is an e-learning platform known for providing enjoyable and practical accredited learning experiences. They focus on industry-demand skills and design concise, practical courses. Their digital marketing training in London features lessons which are divided into smaller segments to enhance understanding and allow convenient learning anytime, anywhere.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | The foundation of online promotion |
| Search Marketing | Optimizing website visibility on search engines |
| Social Media Marketing | Engaging with customers on social platforms |
To know more about their syllabus, check out their website.
42 Courses offers learning from top industry leaders in an engaging and efficient manner. The digital marketing courses in London include certifications to boost your career, manually marked assignments with personalised feedback and a custom-trained GPT-4 mentor. Additionally, you can earn a Nano MBA from the Cannes Lions, with live marking and 24/7 support.
Contact Details
#4: Digital Marketing Courses in London – One Education
Looking for courses on digital marketing online? One Education is dedicated to providing quality education worldwide, offering online certifications that are recognised both in the UK and globally. Their digital marketing courses in London are designed to help individuals gain expertise through a blend of video lessons, mock exams, and comprehensive study materials. Industry professionals guide students in mastering various digital marketing techniques.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction | Laying the groundwork for digital marketing success |
| YouTube Marketing | Leveraging video content for brand building |
| Google Analytics | Measuring website performance and audience insights |
To know more about their syllabus, check out their website.
One Education’s course highlights include video lessons, online study materials, mock exams, multiple-choice assessments, and 1-year access to the course content. Their digital marketing course in London is pursued for 3 weeks and 5 days by investing around USD 37.30.
Contact Details
#5: Digital Marketing Courses in London – NobleProg
NobleProg offers flexible and affordable live classes, both, onsite and online, tailored to various levels of expertise and regularly updated with evolving technologies. Their trainers, who are academic experts, ensure high-quality course delivery by incorporating regular feedback.
NobleProg emphasises combining academic knowledge with practical skills, providing over 1,000 training outlines to date, making it one of the top institutes that offer the best digital marketing courses in London.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Background Introduction, Upcoming Trends, and Examples |
| Search Engine Optimisation and Marketing | Understanding SEO, Search Engine Marketing, and PPC Marketing |
| Digital Display Advertising | Creating and Displaying Ads, Targetting your Audience |
To know more about their syllabus, check out their website.
NobleProg’s course highlights include no specific prerequisites other than a good understanding of the Internet and computers, along with instructor-led live training sessions available both onsite and online. Their digital marketing short courses in London are pursued for 14 hours at USD 2014.91.
Not sure whether online advertising is the right avenue for you? Our free digital marketing masterclass is guaranteed to convince you.
If you are certain that digital marketing is the right career for you, we highly recommend exploring one of these digital marketing courses in east london. This will help you consider how relocating to another country can expand your knowledge of various markets and audiences.
Contact Details
#6: Digital Marketing Courses in London – University of West London
The University of West London, a digital marketing training in London, offers a Master’s in Digital Marketing designed by academic practitioners with award-winning professional experience. This program aims to develop confident digital marketing strategists and communications planners through its comprehensive and practical curriculum. The course is available in both part-time and full-time formats, making it one of the best digital marketing courses in London.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Global Brand Management and Leadership | Building brands across borders |
| Strategic Marketing and Psychology | Understanding consumer behaviour |
| Digital Marketing Dissertation | In-depth research and analysis |
To know more about their syllabus, check out their website.
The University of West London’s course highlights include accreditation by the Chartered Institute of Marketing (CIM), access to Perlego, specialist career advice, flexible learning hours, and lifelong career support. The duration of their digital marketing courses in London can range between 12-16 months at $116.48
Want to learn online advertising without the additional hassle of attending a long course? Our digital marketing blogs and digital marketing case studies are guaranteed to point you in the right direction.
Contact Details
#7: Digital Marketing Courses in London – London School of Digital Marketing
Founded by a team of successful marketing and tech professionals, the London School of Digital Marketing addresses the growing demand for designers, developers, and marketers. Accredited by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework, they offer the best digital marketing courses in London with certification exams available in 120 countries.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Key Concepts of Digital Marketing and Digital Marketing Research |
| Search Engine Optimisation | Optimise New and Existing Content, Search Results and Positioning, Content Updates and Layout |
| Analytics with Google | Learn campaign tracking and related analytics |
To know more about their syllabus, check out their website.
London School of Digital Marketing stands out with its student portal for continuous professional development, globally recognised professional diploma certificate, case studies, practical digital marketing exercises, and the latest updates on digital marketing tools and platforms.
These digital marketing courses in London are delivered by experts, providing practical exercises to help students create effective digital marketing strategies for real businesses.
Speaking of strategies, have you ever wondered how brands like Maybelline come up with ideas for their campaigns? If so, you’re in luck! Our case study on the marketing strategy of Maybelline is sure to give you the insights you’re looking for.
Of course, we have several case studies on other companies as well. So, whether you’re interested in understanding the Starbucks marketing strategy or Reliance marketing strategy, you’re sure to find exactly what you’re looking for in our comprehensive list of case studies.
Contact Details
#8: Digital Marketing Courses in London – University of Westminster
Located in the heart of London, the University of Westminster offers a Certified Digital Marketing Professional Course accredited by The Digital Marketing Institute, an international professional association for Digital Marketers. Upon successful completion of this digital marketing course in London, participants become Certified Digital Marketing Professionals and gain 12 months of professional membership in the Digital Marketing Institute.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Consumer Psychology & Research | Understand consumer behaviour to create marketing strategies |
| Digital Marketing and Innovation | Drive business growth through creative and cutting-edge digital tactics |
| Web Design and Analytics | Build effective websites and measure performance. |
To know more about their syllabus, check out their website.
The University of Westminster’s course highlights include accreditation by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM). Their digital marketing training in London offers strong industry links with guest lectures, live briefs with businesses and marketing agencies, and practical experience with Adobe Creative Cloud applications in their dedicated digital marketing lab, Switch 23.
Want to become a digital marketing specialist but don’t know which field to specialise in? Trust our free top-paying skills course to help.
Contact Details
#9: Digital Marketing Courses in London – King’s College, London
Established in 1829 by King George IV and Arthur Wellesley, King’s College is one of the oldest universities in England. Renowned for its academic excellence and historical significance, King’s College offers a comprehensive digital marketing course in London designed to equip students with the latest industry skills and knowledge.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Communications | Interact with audiences through digital channels |
| Marketing Research | Gathering data to inform marketing decisions |
| Marketing Analytics | Measuring and analysing campaign performance |
To know more about their syllabus, check out their website.
This digital marketing training in London stands out with its practical learning approach, opportunities for networking, and the advantage of studying at its prestigious London campus.
Owing to a boom in demand for digital marketing, many London residents are looking for digital marketing courses in India, particularly in Delhi and Chandigarh. This growing demand has led them to search the terms ‘digital marketing courses in delhi’ and ‘digital marketing courses in chandigarh’ on the SERP page (Search Engine Results Page Listings).
Contact Details
#10: Digital Marketing Courses in London – DMI PR
The Digital Marketing Institute (DMI PR) offers a globally recognised certification in digital marketing. With over 300,000 DMI members worldwide and guidance from a panel of Global Industry Advisory Champions, DMI PR is at the forefront of providing innovative and advanced digital marketing training in London.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing in the Era of AI | Digital Marketing Basics, Chanbels, Competitive Research |
| Content Marketing | Getting Ideas for Content Topics, Buyer Personas |
| Search Engine Optimisation (SEO) | Keyword Research, On-Page and Off-Page Optimisation |
To know more about their syllabus, check out their website.
DMI PR’s course highlights include cutting-edge learning content, a globally recognised certification, live webinars and Q&A sessions, a vibrant, connected community, and practice exams. Their online digital marketing course in London is pursued at USD 2060,
Contact Details
#11: Digital Marketing Courses in London – Royal Holloway
Royal Holloway offers a specialised Digital Marketing MSc at their Central London campus, designed for recent graduates and professionals aiming to develop a holistic understanding of digital marketing. Accredited by The Chartered Institute of Marketing (CIM), this digital marketing course in London equips students with strategic and practical skills for the digital era.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Digital Marketing Strategy | Core concepts and development of digital marketing strategies |
| Search and Metrics | Analyse big data and metrics to optimize marketing efforts |
| Consumer Journey | Understand the customer journey and touchpoints in digital campaigns |
Check out their website to learn more about this digital marketing institute in London.
The Digital Marketing MSc offers a well-rounded education in digital marketing, blending theoretical knowledge with practical experience. With accreditation from CIM, students are prepared for excellent career prospects in marketing and related fields. The flexible structure of this digital marketing course in London allows for studies over two days per week, providing ample time for self-study. Students also benefit from Royal Holloway’s expert academic staff and the historic University of London campus in Central London.
Contact Details
#12: Digital Marketing Course in London – City, University of London
City, University of London offers a Digital Marketing Fundamentals short course, perfect for those wanting to establish a foundational understanding of digital marketing. This digital marketing course in London is tailored for beginners and provides practical insights into how to effectively reach and engage digital audiences.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Planning a Website | Learn the essential steps to create a successful website |
| Website Promotion | Techniques to increase visibility and drive traffic to your site |
| Email Marketing | Build, manage, and optimize email campaigns |
Check out their website to learn more about this digital marketing institute in London.
The course provides practical, hands-on learning, focusing on real-world applications of digital marketing strategies. With experienced industry professionals as trainers, students will gain insights into email marketing, website planning, and promotional strategies, among other key aspects. The digital marketing course in London includes case studies, tools like Google Analytics, and interactive assignments for a comprehensive learning experience.
Contact Details
#13: Digital Marketing Courses in London – London Business School
London Business School’s online programme, Mastering Digital Marketing in an AI World, equips participants with the knowledge to implement modern digital strategies using AI, SEO, social media, and machine learning. Designed for professionals looking to stay competitive, this course focuses on developing omnichannel marketing strategies.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| SEO and Social Media | Strategies for improving online visibility and engagement |
| Machine Learning | Integrating AI into digital marketing for personalised experiences |
| Generative AI | Leveraging AI for creative and content generation |
Check out their website to learn more about this digital marketing institute in London.
This 10-week, self-paced digital marketing certification in London offers 14 hours of pre-recorded faculty-led lectures, dedicated learning manager support, and access to a global peer network. Upon completion, participants receive a London Business School e-certificate. The flexible nature of the course allows learners to advance their marketing skills while balancing other commitments.
Contact Details
#14: Digital Marketing Courses in London – Northumbria University
Northumbria University in London offers a comprehensive MSc in Digital Marketing designed for both aspiring marketing professionals and business students seeking to specialise in digital strategies. This programme prepares students for the rapidly evolving digital marketing sector, combining modern digital tactics with traditional marketing practices.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Strategic Marketing in the Digital Era | Learn to apply modern digital marketing strategies effectively |
| Leadership and Management Development | Develop leadership skills and manage marketing teams efficiently |
| Research Methods and Analytics for Business Practice | Equip yourself with analytical tools and research methods to drive data-based marketing strategies |
Check out their website to learn more about this digital marketing institute in London.
The MSc Digital Marketing programme is accredited by AACSB, one of the most prestigious business school accreditations globally. This digital marketing course in London offers both academic and practical exposure, including an optional Advanced Practice component that includes either an internship or group consultancy project. This makes it ideal for those seeking to enhance employability and gain work experience while studying.
Contact Details
#15: Digital Marketing Courses in London – Queen Merry University of London
The Digital Marketing MSc at Queen Mary University of London is designed to provide students with a comprehensive understanding of digital marketing strategies and tools. This programme is ideal for those aiming to advance their careers in the dynamic field of digital marketing in London.
Course Syllabus
| Module | What You’ll Learn |
|---|---|
| Introduction to Digital Marketing | Overview of digital marketing principles and the evolving digital landscape |
| Search Engine Optimisation (SEO) | Techniques to enhance website visibility and improve search engine rankings |
| Search Engine Marketing (SEM) | Strategies for effective paid advertising on search engines |
Check out their website to learn more about this digital marketing institute in London.
The Digital Marketing MSc is a one-year full-time programme starting in September, based at the Mile End Campus in London. The programme combines theoretical knowledge with practical applications, providing students with hands-on experience in digital marketing tools and techniques.
Led by academics involved in world-leading research, the course offers valuable insights into the latest developments in digital media and marketing. Fees for the course are USD 19,825 for home students and USD 43,550 for overseas students.
Contact Details
Digital Marketing Courses in London: Who Are They For?
1) Freshers
Struggling to find your first job? A digital marketing course in London is guaranteed to offer you a dynamic career path with plenty of opportunities for you to choose from. As the industry grows, so does the demand for creative minds who can manage social media, SEO, and online advertising in general. Starting early will help you build a strong foundation and dominate this ever-evolving field.
P.S.: Our MBA in digital marketing will teach you all of the above and more. Check it out now!
2) Undergraduates
Believe it or not, undergraduates like yourself can greatly benefit by pursuing digital marketing in London. This is primarily because it’ll give you practical skills that will complement your academic studies. Here, learning about SEO, content creation, and analytics will give you a competitive edge and make your resume stand out even before you graduate.
Of course, if enrolling in an offline digital marketing course in London is too much for you, you can always consider going for an online digital marketing course
3) Working Professionals
Want to take your career to the next level? A digital marketing course in London is sure to get you there! Apart from updating you on the latest trends and tools, the right program will also enhance your ability to contribute to your current role and help you explore new opportunities within the digital landscape.
Still unsure if this is the right path for you? Check out our free digital marketing certification class now!
4) Business Owners
With the help of a digital marketing course in London, business owners like yourself, can expand your reach and grow your business. Here, by understanding digital marketing strategies, you can effectively promote their products or services online, engage with customers, and drive sales while simultaneously measuring your return on investment.
Having said the above, if you don’t have enough time to enrol in a full-time programme try going through our digital marketing case studies. Not only are they packed full of information but they’re sure to act as a source of inspiration.
Additional Points to Consider When Choosing the Best Digital Marketing Courses in London
While the above-mentioned courses have their pros, choosing the right digital marketing course in London with placement is a personal call at the end of the day. And while our extensive list may have left you a little confused, the tips mentioned below are sure to help you pick the right course for you.
Tip #1: Find the Right Learning Mode
Are you the kind of person who prefers on-campus or off-campus learning? Local institutes may provide the advantage of networking opportunities, while online digital marketing courses in London offer flexibility.
Tip #2: Consider Your Time Commitment
If you’re a working professional or a college-going student, chances are you don’t have a lot of time on your hands. As such, we highly recommend keeping the course duration and flexibility in mind when selecting the best digital marketing training in London for you.
Tip #3: Keep the Institute’s Credibility in Mind
Let’s be clear: An institute is nothing without its certification and credibility. To avoid getting duped, look for courses that are recognized by industry associations and top brands.
Tip #4: Industry Experts Are a Must
The expertise of the faculty members can make or break your learning experience. So, make sure that your potential future trainers have hands-on experience in their subject matter before selecting a digital marketing course in London.
Tip #5: Let LinkedIn Be Your Guide
This will give you a good sense of the institute’s placement record and help you figure out whether their digital marketing course in London is worth going for.
To do this, follow these three simple steps:
Step #1: Search for “IIDE” or any institute
Step #2: Companies category
Step #3: Alumni Page
Here’s an example 👇
Wishing you all the best for your future and happy learning!
FAQs About Digital Marketing Courses in London
Q1. Which is the best digital marketing course in London?
- IIDE - The Digital School
- Pitman Training
- 42 Courses
- One Education
- NobleProg
- University of West London
- London School of Digital Marketing
- University of Westminster
- King’s College, London
- DMI PR
Q2. How much does the digital marketing course cost in London?
The cost of pursuing digital marketing in London can range anywhere from $24398.75 to 28700.64.
Q3. Is digital marketing in demand in London?
With a growing demand for digital marketing services like SEO, Analytics, and Google Ads, the demand for digital marketing in London has skyrocketed.
Q4. What will be the salary of a Digital Marketer?
The average salary of a digital marketer can range between $28251.19 and $35956.06. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q5. Is Digital Marketing in London a good career choice?
Digital marketing is a dynamic and rapidly growing industry. The increasing reliance on internet-based platforms has created a surge in demand for skilled professionals. With opportunities for high earnings and diverse career paths, digital marketing in London has become a sought-after career choice.
Q6. What are the eligibility criteria for a digital marketing course in London?
To enrol in a digital marketing course in London, you must be at least 16 years old. While not mandatory, having completed 12th grade with a minimum of 50% marks is preferred by most institutions. This educational background provides a solid foundation for understanding marketing concepts.
Q7. Is the digital marketing course in London difficult?
The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
Great insights on the *digital marketing course in London*! This guide is incredibly helpful for anyone looking to enhance their skills. What’s your take on the future trends in digital marketing?
The insights on the digital marketing course in London are incredibly valuable for those aiming to upskill. This guide is a must-read for anyone eager to expand their expertise. What are your thoughts on the future trends in digital marketing?