Are you from Preston, and finding it difficult to choose the best digital marketing courses in Preston?
Don’t worry, we are here to help you. We have come up with the list of Best Digital Marketing Courses in Preston, with all the necessary course details such as syllabus, duration, fees, placement, etc.
The rapidly evolving marketing industry has significantly changed online consumer behavior. In recent years, the scope of digital marketing has increased exponentially as consumers and businesses use online channels. Digital marketing has therefore grown to be one of the most potent tools brands have in order to reach their target audiences.
Amidst the COVID-19 pandemic, businesses are more reliant than ever on digital marketing. Due to the fact that every consumer is active on various digital platforms, only traditional marketing methods are not enough to reach out to them. In order for businesses to thrive in the market, they now need to up their marketing campaigns and develop a digital strategy to communicate with their audiences. Day-by-day organizations are becoming more aware of the importance of digital marketing.
Now, let us take a look at the digital marketing jobs available in Preston and the neighboring areas.
(Source: Indeed.com)
Impressive, right? These numbers are just going to increase in the coming future. So, if you are considering starting your career in digital marketing, then there is no better time than now.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Preston are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Pitman Training– As an independent training provider it offers both online and offline training services.
- Business Consort– A CIM-accredited academy that provides aspiring digital marketers with globally recognized Digital Marketing Courses and Qualifications.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Preston with placements in detail.
List of Top 5 Digital Marketing Courses in Preston
Here’s an overview of the top 5 digital marketing courses in Preston, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| Pitman Training | 200 Hours | – |
| Business Consort | 12 Months | – |
| University of London | 2 Years | – |
| University of Brighton | 1 to 2 Years | – |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Pitman Training
Pitman Training Company has its headquarters in Wetherby, West Yorkshire, United Kingdom. The company offers both online and offline training services as an independent training provider. Students can earn diplomas and certificates in accounting, visual design, information technology, marketing, and business.
Online lectures and the guidance of industry experts will be used to teach students about digital marketing during this course.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimisation
- Paid Search(PPC) with Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimisation
- Analytics with Google Analytics
- Digital Marketing Strategy
Course Duration and Fees
The duration of the certification course is 200 hours. You have 6 months to complete the course and take the exam. The information regarding the fees is not available, kindly contact the provider for more details.
Course Highlights
- Flexible online learning
- Awarded 200 CPD points upon successful completion
- Opportunity to undertake the DMI certification exam
- Globally recognized
Contact Details
Phone: 01937865714
Address: Pitman Training Group LTD, Deem House, Walkers Court, Audby Lane, Wetherby, LS22 7FD
3. Business Consort
Business Consort Digital and Social Media Academy provide courses and social media training online and in London and Manchester. Business Consort has over 5 million subscribers all over the world. They are a CIM-accredited academy that provides aspiring digital marketers with globally recognized Digital Marketing Courses and Qualifications.
Course Syllabus
- SEO (Search Engine Optimisation)
- Email Marketing
- Online Advertising & Pay Per Click (PPC)
- Digital Best Practice & Legislation
- Social Media Marketing
- Digital Strategy, Planning & Implementation
- Campaign Management, Measurement & Improvement
- Viral Marketing
- Online PR, Content Marketing & Blogging
- Affiliate Marketing
- Legislation, Regulation & Codes of Practice including GDPR
Course Duration and Fees
Business Consort offers a 12-month digital marketing course. To learn about their course fees, kindly contact them using the contact details given below.
Course Highlights
- Personal expert CIM tutor – with over 20 years of experience.
- A full 12 months to complete the course.
- Access to the online portal & study buddy group.
- All training materials & reading lists are in digital book format.
- Unlimited course support & tutor clinics.
- Evaluation & one-to-one feedback for your assignments.
- Accredited by the Chartered Institute of Marketing.
- And a certificate when you complete the course!
- Attend the Annual Graduation Ceremony hosted by CIM
Contact Details
Phone: 08003345784
Email: [email protected]
4. University of London
The digital marketing course at the University of London ensures an understanding of all the marketing concepts and tools, which helps students to develop digital marketing communication strategies. The course aims to extend the aspects of digital marketing, by examing how digital and social media technologies have impacted marketing theory and practice.
Course Syllabus
- Introduction to digital marketing
- Engagement
- Online word-of-mouth and viral marketing
- Community marketing
- Experiential marketing in digital environments
- The digital marketing mix
- Search Marketing
- Digital advertising
- Email marketing
- Digital and social media measurement and analytics.
Course Duration and Fees
The MSc will take a minimum of 2 years to be complete. To know about the fee structure, you can get in touch with the institute through the contact information mentioned below.
Course Highlights
- understand the role of digital and social media marketing in the marketing management function
- understand how digital and social media marketing can contribute to improving marketing effectiveness taking into account the triple bottom line
- evaluate digital and social media marketing campaigns;
- think about solutions to complex marketing problems using insight from digital and social media marketing
- think critically and creatively in identifying and evaluating alternative digital and social media marketing initiatives
- undertake research into a digital and social media-related problem and apply relevant skills in assembling and analyzing the data collected.
Contact Details
Phone: +44 (0)20 7862 8000
Address: Senate House, Malet St, London WC1E 7HU, United Kingdom
5. University Of Brighton
Established in the 1850s, the University of Brighton aims to build a diverse community by creating new exciting opportunities for its students from different backgrounds. The core values of the university are inclusivity, creativity, sustainability, and partnership.
The MSc in Marketing course is for students who want to make a career in marketing and e-commerce at an advanced level. The course provides theoretical and practical knowledge along with a critical understanding of various digital marketing tools and methods.
Course Syllabus
- Moving to Masters
- Business Solutions in Action
- Marketing Planning and Strategy
- Digital Marketing
- Research Methodologies and Methods for Marketing
- Buyer Behaviour
- Marketing Metrics
- Responsible Marketing
- Dissertation or Work Placement Project
- Optional
- International Management Integration
Course Duration and Fees
The duration of the course is 1 year and 2 years with a placement. For details regarding the fee structure, please get in touch with the institute by the contact information given below.
Course Highlights
- Career Prospects
- Accredited by the Chartered Institute of Marketing (CIM)
- Work on live client projects and case studies
- Placement and recruitment events
- Entrepreneurship support network
Contact Details
Phone: 01273 644644
Address: University of Brighton, Mithras House, Lewes Road, Brighton, BN2 4AT
Now that we’ve covered the best digital marketing courses in Preston, let’s take a look at some frequently asked questions
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Preston?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
To Conclude
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubts, you can reach out to us at [email protected] to avail free counseling session.
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