5 Best Digital Marketing Courses in Colchester With Course Details

Updated on: Feb 28, 2022
Digital Marketing Course in Colchester - Featured Image

If you’re looking for the best digital marketing courses in Colchester, then you’ve come to the right place. For your convenience, we have listed the best digital marketing courses in Colchester along with the course syllabus, fees, and placements.

First, let’s get an overview of the digital marketing sector.

Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.

The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.

Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are making sure to include digital marketing strategies in their marketing campaigns.

Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Colchester.

Digital Marketing Courses in Colchester - Job Statistics

(Source: Indeed.com)

Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.

A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.

Now, let’s get started with the list.

Quick Read

Don’t have the time to read the entire blog? Here’s the synopsis! 

Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Colchester are:

  • IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
  • University of Southampton– Offers a digital marketing course that helps students develop digital marketing strategies.
  • Newcastle University– Aims at encouraging academic excellence, creativity, and innovation among students.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in Colchester.

List of Top 5 Digital Marketing Courses in Colchester

Here’s an overview of the top 5 digital marketing courses in Colchester, their duration, and their fee structure.

INSTITUTES Duration Fees
IIDE – The Digital School 4 – 6 Months USD 1,500 – 2000
University of Southampton 1 Year EUR 13,000
Newcastle University 2 Years EUR 8,400
University of Brighton 1 to 2 Years
Imperial College Business School 21 Weeks EUR 3,995

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.

A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.

Learning Methodology

Step 1: Start with Video Lectures

Step 2: Attend Live Online Sessions

Step 3: Book A Mentor

Step 4: In-Class Presentations

Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 

Courses Offered

IIDE offers the following online certifications in digital marketing:

Here’s a brief comparison of both the online courses:

Criteria ACDM PCDMS
Duration 4 Months 6 Months
Live Projects & Assignments 4 7
Certifications Offered Yes Yes
Placement Assistance Yes Yes
Interpersonal & Corporate Skills Yes Yes
Agency & Leadership Skills No Yes
Project Management No Yes
Case Studies from Harvard Business Review No Yes
Simulation from Harvard Business Review No Yes

 


Digital Marketing Courses - IIDE Course Curriculum

 

Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Course Faculty

PCDMS Trainers

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

 

AI Tools You’ll Master

With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.

IIDE AI Digital Marketing Tools

 

Placement Assistance

IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.

Some of the brands where IIDE alumni have worked at are:

 

Here’s what students have to say about IIDE:

 

Course Duration and Fees

Here’s a table showing the duration and fees of the online digital marketing courses:


Digital Marketing Courses - IIDE Scholarships

 

Contact Details

Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/

2. University of Southampton

Digital Marketing Courses in Colchester -university-of-southampton

The University of Southampton comes under the list of the top 100 universities in the world. Their digital marketing course helps the students develop digital marketing strategies and plan how to incorporate digital marketing tools into their marketing campaigns. The course also includes hands-on learning in an interactive environment by industry experts and academic professionals.

Course Syllabus

  • Customer Insight
  • Digital Analytics
  • Digital Marketing Strategy
  • Integrated Marketing Communication Design
  • Introduction to Marketing
  • Research methods for Marketing
  • Digital Marketing Applications
  • Dissertation for Marketing
  • Managing Digital Design and Web Development
  • Marketing Practice-Based Dissertation
  • Services Marketing

Course Duration and Fees

The course is offered for a duration of 1 year and costs £13,000 for UK students and EU and international students pay £25000.

Course Highlights

  • Created and taught by industry experts
  • Learning and Assessment 
  • Hands-on course
  • Real business marketing projects
  • Simulated consultancy exercises
  • Opportunities to grow your networks
  • Qualification is awarded by the University of Southampton.

Contact Details 

Phone:+44 238 059 5000
Email: [email protected]
Address: University of Southampton, University Road, Southampton, S017 1BJ, UK.

3. Newcastle University

digital marketing courses in Colchester -newcastle-university

The Newcastle university was established in 1963 in England and It also has global campuses in Malaysia and Singapore. Their main aim is to encourage academic excellence, creativity, and innovation among students. Their digital marketing courses consist of dual accreditation with practical and evidence-based learning.

Course Syllabus

  • Strategic Marketing in the Digital Era 
  • The Digital Customer Journey: Data, Profiling, and CRM 
  • Digital Entrepreneurship 
  • Digital Campaign Management and Media 
  • Analysing Self for Strategic Career Development 
  • Marketing Metrics and Analysis 
  • Research Methods 
  • Research-Based Study 

Course Duration and Fees

The duration of the course is 2 years (minimum). The fee for the course is £8,400 (2021-22), for more details on the fee structure, kindly contact the institute.

Course Highlights 

  • Expert Faculty
  • Renowned University
  • Practical Learning
  • Accredited by the Chartered Institute of Marketing and Data & Marketing Association
  • Study anytime and anywhere
  • Pay in module-by-module installments

Contact Details 

Phone: +44 191 208 6000
Email: [email protected].
Address: Newcastle University, NE1 7RU, United Kingdom.

4. University of Brighton

digital marketing courses in Colchester -university-of-brighton

Established in the 1850s, the University of Brighton aims to build a diverse community by creating new exciting opportunities for its students from different backgrounds. The core values of the university are inclusivity, creativity, sustainability, and partnership.

The MSc in Marketing course is for students who want to make a career in marketing and e-commerce at an advanced level. The course provides theoretical and practical knowledge along with a critical understanding of various digital marketing tools and methods.

Course Syllabus 

  • Moving to Masters
  • Business Solutions in Action
  • Marketing Planning and Strategy
  • Digital Marketing
  • Research Methodologies and Methods for Marketing
  • Buyer Behaviour
  • Marketing Metrics
  • Responsible Marketing
  • Dissertation or Work Placement Project

Optional

  • International Management Integration

Course Duration and Fees

The duration of the course is 1 year and 2 years with a placement. For details regarding the fee structure, please get in touch with the institute by the contact information given below.

Course Highlights

  • Career Prospects
  • Accredited by the Chartered Institute of Marketing (CIM) 
  • Work on live client projects and case studies
  • Placement and recruitment events
  • Entrepreneurship support network

Contact Details

Phone: 01273 644644
Address: University of Brighton, Mithras House, Lewes Road, Brighton, BN2 4AT

5. Imperial College Business School 

Digital marketing courses in Colchester -imperial-college-business-school

Imperial College Business School was established in 2004. Their 21 weeks of digital marketing course is designed to equip learners with the most in-demand digital marketing skills with the help of hands-on learning with the latest tools and technologies. This course can be taken by job seekers, career changers, marketing professionals, and business owners.

Course Syllabus

  • Introduction
  • Customer Behaviour, Segmentation, and Journey Mapping
  • Online Product Positioning
  • Paid Search
  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Email Marketing
  • Winning the War of Attention and Online Advertising
  • Online Customer Engagement I
  • Online Customer Engagement II
  • Social Media Marketing I – Paid and Organic
  • Social Media Marketing II – Platforms
  • Customer Segmentation and Big Data
  • Artificial Intelligence in Digital Marketing
  • Driving Sales With Digital Performance Metrics
  • A/B Testing
  • Sentiment Analysis
  • Brand Management in the Digital World
  • Managing Customer Relationships
  • Framework for Implementing Digital Marketing
  • Capstone Project

Course Duration and Fees

The duration of the course is 21 weeks, online which comes down to 10-15 hours per week. The program fee is £3,995

Course Highlights

  • Gain an in-depth perspective on the digital marketing tactics needed to succeed in this field
  • Discover how emerging analytics, tools, and technologies can be leveraged to gauge consumer behavior
  • Build comprehensive roadmaps for your clients to support their digital marketing efforts
  • Understand customer-segmentation strategies and devise ways to improve customer experience
  • Gain insights on the latest artificial intelligence (AI) developments and how these relate to digital marketing
  • Stay up to date with the latest developments in the continually evolving field of digital marketing
  • Introduce and lead digital marketing initiatives within your own organization

Contact Details

Phone: +44 (0)20 7589 5111
Email:  [email protected]
Address: Imperial College London, South Kensington Campus, London, SW7 2AZ, United Kingdom

Now that we’ve covered the best digital marketing courses in Colchester, let’s take a look at some frequently asked questions

FAQ – Frequently Asked Questions

Q. Which is the best digital marketing course in Colchester?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. Is Digital Marketing a good career?

Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.

To Conclude

Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.

If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!

If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.

Did you find our blog helpful? Feel free to share on Twitter and Facebook to help out your friends who are looking for digital marketing courses in Colchester

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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