Top 5 Digital Marketing Courses in El Paso To Upskill Yourself

Updated on: Feb 19, 2024
Digital Marketing Course in El Paso - Featured Image

Looking for digital marketing courses in El Paso. We’ve got you covered.  We have shortlisted the top 5 digital marketing courses in El Paso, including the course syllabus, fees, and that you can choose from to ascend your digital marketing skills.

According to Dentsu, the digital sector is expected to grow 6.5% in 2024, reaching $442.6 billion in ad revenue. This will make up 58.8% of global advertising spend in 2024

The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic. According to recent research conducted by Burning Glass Technologies, 4 out of 10 jobs now require digital marketing skills.

Have a look at the snapshot below, highlighting the number of digital marketing jobs in El Paso.

Digital Marketing Courses in El Paso - Job Statistics
The number is quite impressive.
Hence, digital marketing has a plethora of work opportunities available for you as a digital marketer.

If you are someone who has recently graduated and wants to pursue a postgraduate degree in digital marketing, check out this 11-month MBA – Level Post Graduation in Digital Marketing program and earn a degree from the comfort of your home.

 

Types of Digital Marketing Courses in El Paso

Offline Courses:

If you’re looking to delve deep into the world of digital marketing and acquire expertise, an offline program is the ideal choice. These programs, usually in the form of a Master’s or PG, offer an extensive curriculum that emphasizes advanced strategies, managerial skills, and hands-on training.

If you are young, energetic, and eager to invest in your career, consider pursuing an intensive PG in digital marketing. Opting for a post-graduate program opens up possibilities for higher-paying positions and leadership roles in the industry, providing a solid foundation for your career.

Recommended for: Fresh graduates and newcomers to the field.

Online Courses:

Online courses provide a comprehensive exploration of digital marketing, all from the comfort of your own home. They cover a wide range of topics, giving learners a deeper understanding of the field.

If you have time constraints due to your job, business, or college commitments, online courses are highly recommended. These courses often span a few months, offering flexibility and an immersive learning experience.

Additionally, some online digital marketing courses offer hybrid options, combining both online and offline training and assessments to further enhance the learning experience.

Recommended for: Working professionals, undergraduate students, and business owners.

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in El Paso for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them? 
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?

You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.

Now, let’s continue with the blog and understand the top 5 digital marketing courses in El Paso.

List of Top 5 Digital Marketing Courses in El Paso

Here’s an overview of the top 5 digital marketing courses in El Paso, their duration, and their Reviews.

Institute Course Duration Reviews
IIDE – The Digital School 4 – 6 Months 4.8
(1099 reviews)
The University of Texas at El Paso 6 Months 4.0 (228 reviews)
Noble Desktop 78 Hours 5.0 (57 reviews)
American Graphic Institute 6 Weeks 4.9 (97 reviews)
Simplilearn 12 Months 4.4 (627 reviews)

 

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies & Projects
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

Here’s what students have to say about IIDE:

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

 

2. The University of Texas at El Paso

digital marketing courses in EL PASO - The University of Texas logo

The University of Texas at El Paso offers professional and public training programs preparing students for their careers and advancing within their industry. 

The University offers courses in 12+ disciplines. All courses offer industry-recognized certifications. Have a look at the digital marketing course structure.

Course Syllabus

  • Digital Marketing
  • Search Engine Optimization
  • Content Marketing
  • Pay Per Click 
  • Digital Analytics
  • Social Media Marketing
  • Mobile Marketing 
  • Digital Strategy
  • HubSpot Email Marketing Certification Training
  • Advanced Email Marketing
  • Digital Marketing Capstone

Course Duration & Fees

The University of Texas at El Paso is #2 on our list of digital marketing courses in  El Paso. the duration of the digital marketing certification course is 6 months and the fee for the course is USD 1,595.

Course Highlights

  • Stand out to employers and clients as having verified digital marketing skills, education, and experience
  • Earn between 16-26% more than non-certified digital marketers
  • Operate more effectively as a marketing professional, sharing a common language and generally accepted practices across multiple disciplines  
  • Formulate, plan, and execute digital marketing strategies with the right channel mix
  • Create and communicate the right marketing message to the target audience
Course Benefits Matrix The University of Texas at El Paso
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page. Kindly visit the their website for more information

Course Reviews

The University of Texas-El Paso (UTEP) boasts a Google rating of 4.0. The supportive staff and professors create a welcoming atmosphere, ensuring students have access to necessary resources for both academic and personal growth, fostering a supportive community. However, some challenges, such as bus routes affecting accessibility for athletes living outside the campus area, have been noted. Despite this, UTEP provides a supportive environment, aiding students in their academic and professional endeavours, making it an attractive choice for those seeking a comprehensive educational experience.

Culture

We couldn’t find anything related to their student culture on the website.

Contact Details

Address: 500 West University, Memorial Gym; Rm. 111, El Paso, TX 79968 US

Learn From Asia’s #1
Digital Marketing Institute

AI-Based Curriculum

Dive in to the future with the latest AI tools

Placement at top brands and agencies

& more...

Talk to counsellor

Watch Free Masterclass

3. Noble Desktop

Digital marketing courses in chattanooga - Noble Desktop logo

The digital marketing courses designed by Noble Desktop are well-designed by top digital marketing experts who do have a proven record of increasing online sales and conversions for many businesses operating in New York and across the world. 

Check out their complete digital marketing program details below.

Course Syllabus

  • Digital Marketing Strategies
  • SEO
  • Google Ads
  • Google Analytics
  • Instagram Marketing
  • Facebook and Linkedin Marketing
  • Video Marketing (YouTube)
  • Content Marketing (Blogs and Twitter)

Course Duration and Fees

Noble Desktop is #3 on our list of digital marketing courses in  El Paso. The duration of the digital marketing course is 78 hours and costs 3,295 USD.

Course Highlights

  • 78 hours of hands-on instruction
  • Live, project-based training from experts
  • Retake for free within 1 year
  • Verified digital certificate of completion
  • Licensed by NYS Department of Education
  • Flexible payment plans
Course Benefits Matrix Noble Desktop
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

We couldn’t find any placement partners on their page, kindly check with the institute to know more.

Course Reviews

Noble Desktop has a Google rating of 5.0 and 57 reviews with students praising the comprehensive and up-to-date digital marketing course. However, it’s advisable to conduct your own research as it has only few reviews about the institute to make an informed decision.

Culture

Here’s a glimpse of their sessions –

noble desktop culture - digital marketing courses in Gatineau

Contact Details

Phone Number: +1-212-226-4149
Email ID: hello@nobledesktop.com

 

4. American Graphic Institute

digital marketing courses in CHATTANOOGA - American Graphics Institute logo

American Graphic Institute is one of the well-known institutions offering a wide range of certificate programs in Design, Digital Marketing, UX & Video Editing, and more.

The digital marketing course offered by them is a hands-on program that teaches digital marketing principles along with practical skills using modern digital marketing tools. Students conclude their work with a project that showcases skills gained in the program and gain assistance in creating a compelling portfolio.

Course Syllabus

  • Google Analytics 
  • Digital Marketing Strategy
  • HTML Email
  • Responsive HTML Email Course
  • HTML Course – Introduction
  • WordPress Training Course – Introduction
  • InDesign Class – Introduction
  • InDesign Class – Intermediate
  • Photoshop Class – Introduction
  • Photoshop Class – Intermediate
  • Digital Marketing Project
  • Digital Marketing Portfolio

Course Duration & Fees

American Graphics Institute is #3 on our list of digital marketing courses in Chattanooga. The duration of the digital marketing course is 6 weeks. To learn about their fees, kindly contact the institute using the contact information given below.

Course Highlights

  • Hands-on work experience
  • Students receive individualized attention and work collaboratively with their instructors
  • Hybrid modes of studying – classroom and online
Course Benefits Matrix American Graphic Institute
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Course Reviews

AGI receives positive feedback about hands-on learning, career support, and smaller class sizes. However, there are concerns about costs, limited course options in certain areas, and  variability in placement success.

Culture

Here’s a glimpse of their sessions –

Contact Details

Address: American Graphics Institute,150 Presidential Way Woburn, MA, 01801, USA
Phone: (781) 376-6044

 

5. Simplilearn

digital marketing courses in EL PASO - simplilearn logo

Simplilearn is an online learning institution that provides digital marketing courses and has trained over 2 lakh students to date. 

Simplilearn is known for its award-winning online boot camps, which are specially designed and updated by 2000+ renowned industry professionals and academic experts across the globe every year.

They offer 2 digital marketing courses – the Digital Marketing Specialist course and Digital Marketing Associate Course. The courses help you become industry-ready by learning the latest tools and working on actual projects of digital marketing from reputed industries. Upon completion of the course, certifications are provided.

Let’s look at the course syllabus of the digital marketing specialist course.

Course Syllabus

  • Mastering SEO, Content Marketing, PPC, and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization
  • Advanced PPC
  • Advanced Social Media
  • Harvard Business Publishing Case Studies for Digital Marketing 

Course Duration & Fees

Simplilearn is #5 on our list of digital marketing courses in El Paso. The duration of the Digital Marketing Specialist Course is 12 months. The fee for the course is USD 802.

Course Highlights

  • Access to E-learning Content 
  • 200+ hours of Live Instructor-Led Online Classes 
  • After Completing the Program “The Digital Marketing Specialist Masters Certificate” will be given.
  • Learn from experts
  • Avail of top 5 digital marketing certifications
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

 

Course Placements

Simplilearn in collaborates with industry giants such as Google, IBM, and Microsoft, ensuring that learners not only acquire cutting-edge skills but also enjoy access to a network of prestigious placement partners.

Course Reviews

Google reviews for Simplilearn are generally positive and suggest that it is a good choice for students who are looking for comprehensive and hands-on training in various IT technologies. But we couldn’t find any specific review related to their digital marketing course.

Culture

We couldn’t find anything related to their student culture on the website.

Contact details

Phone: 1800-212-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

These were the top 5 digital marketing courses in El Paso for you to choose from to ascend your digital skills. Let’s look at some of the commonly asked questions.

 

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

 

FAQs – Frequently Asked Questions

Q. Which is the best digital marketing course in El Paso?

Ans: As we have mentioned in the listicle above,  IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.

Q. What is the Fee for Digital Marketing Courses in El Paso?

The digital marketing course fees in El Paso on average range between USD 1500 to USD 2000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What are the eligibility criteria for a digital marketing course?

Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.

Q. Who needs a digital marketing strategy?

Basically, any business that wants to increase its online presence while attracting more customers online needs a digital marketing strategy or services. This is because more and more businesses are going online these days as more consumers rely on the Internet to find the products and services they are looking for.

Q. Is digital marketing a good career?

Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialize in this skill-driven industry.

Q. What will be the salary of a Digital Marketer?

Ans:  The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.

Q. Is the digital marketing course difficult?

 Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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