Are you searching for the best digital marketing courses in Irving? Then you are at the right place. We have listed the top 5 digital marketing institutions with the best digital marketing courses in Irving and other relevant details about them to guide you through your career.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
A digital marketing campaign connects businesses with their customers using the internet and other digital communications.
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Irving for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Irving
List of Top 5 Digital Marketing Courses in Irving
Here’s an overview of the top 5 digital marketing courses in Irving, their duration, and their Google reviews.
| Institute | Course Duration | Google Reviews |
|---|---|---|
| IIDE – The Digital School | 6-11 months | 4.8 (1058 reviews) |
| Udemy | 34.5 hrs | 4.3 (415 reviews) |
| Future learn | 2 weeks | N/A |
| Pathrise | 8 weeks | 4.9 (90 reviews) |
| Coursera | 8 months | 4.2 (238 reviews) |
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | ✅ | ✅ |
| Ai Integrated Syllabus | ✅ | ✅ |
| Placement Assistance | ✅ | ✅ |
| 1-on-1 Mentoring | ✅ | ✅ |
| Module Specific Professors | ✅ | ✅ |
| Case Studies from Harvard Business Review | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/
2. Udemy
Udemy is an open online course provider founded in May 2010 with its headquarters located in San Francisco, USA. Udemy has a wide array of courses on topics such as technology, business, and the arts. It provides well-curated, up-to-date courses for upskilling and training of students and working professionals.
Course Syllabus
- Introduction
- Define your business and target audience
- Brand Identity
- Content Marketing Basics
- Websites 101
- Email marketing
- Copywriting
- SEO (Search Engine Optimization).
- Facebook Group (Social media marketing)
Course Highlights
- 34.5 hours of on-demand video
- 18 articles
- 25 downloadable resources
- Full lifetime access
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Udemy itself doesn’t directly place graduates into jobs. However, completing a Udemy course can definitely open doors for placement opportunities in a few ways
Course Duration and Fees
The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute
Course Reviews
Udemy offers a vast library of courses on diverse topics, often at affordable prices. However, course quality varies greatly, so researching instructors and reviews is crucial. The platform allows offline access and flexible learning but lacks instructor interaction and standardized certification. Overall, Udemy is a good option for self-paced learning with careful course selection.
Culture
N/A
Contact Details
Phone:(415) 813- 1710
Email: info@udemy.com
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
Learn From India’s #1
Digital Marketing Institute
AI-Based Curriculum
Dive in to the future with the latest AI tools
Placement at top brands and agencies
& more...
3. Future Learn
Future Learn offers a vast selection of courses with partnerships from leading universities that are accessible through mobiles, laptops, and tablets. They launched their first course in 2013 and since then they have expanded their training services globally. The digital marketing course offered by Future Learns helps you understand digital marketing strategies and guides you on how to implement those techniques in your business.
Course Syllabus
- Getting started
- Introduction to digital marketing
- Display advertising
- Pay-per-click advertising
- Reflecting
- Search engine optimization
- Email marketing
- Integration
- Assignment
Course Highlights
- Your learning, your rules
- Join a global classroom
- Map your progress
- Unlimited access to this course
- Includes many articles, videos, peer reviews, and quizzes
| Course Benefits Matrix | Future Learn |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Future Learn itself doesn’t directly place graduates into jobs, but completing a course can definitely increase your chances of landing a placement.
Course Duration and Fees
The duration of the course is 2 weeks. For information regarding the fee, please contact the provider.
Course Reviews
FutureLearn boasts excellent academic content and a user-friendly interface. Many courses are free, with paid options for certificates. While lauded for its high-quality content, some users criticize the lack of a mobile app and difficulties contacting customer service.
Culture
Since Future Learn focuses on a global online learning environment, there isn’t a traditional student culture like a physical university.
Contact Details
Email: support@futurelearn.com
4. Pathrise
Pathrise provides an online digital marketing Bootcamp for students and working professionals that covers topics such as paid search, display ads, SEO, conversion rate optimization, and more. Along with mentoring they even help you optimize your resume and guide you on how to nail your interviews. After the completion of 8 week program, additional workshops, and weekly 1-1 sessions are also held till you land a job.
Course Syllabus
- Marketing and Business Strategy,
- Marketing Strategy Roadmapping and Planning
- Paid search
- Paid social
- Display ads
- SEO
- Content Marketing
- Earned Media
- Email Marketing
- Marketing Automation
Course Highlights
- Free until you get hired
- 1-on-1 with a personal mentor
- Online and flexible
- Guaranteed placement
| Course Benefits Matrix | Pathrise |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ✅ |
Course Placements
Pathrise focuses on helping you land a job after completing their program, not directly providing courses themselves.
Course Duration and Fees
The duration of the course is a minimum of 8- weeks. The fee for the course is not mentioned, please contact the provider for further details.
Course Reviews
Pathrise, a platform focused on mentorship-driven tech education, offers personalized career paths and one-on-one guidance from industry experts. While Pathrise boasts high Google ratings (averaging 4.9 stars with 90 reviews), its exclusivity and potentially high costs limit accessibility. Reviews highlight the effectiveness of the mentorship program but note the demanding nature of the curriculum.
Culture
Pathrise might have a page on their website about their student culture or student life. You can search for it on their website.
Contact Details
Address: San Francisco Bay Area, California, United States.
5. Coursera
Coursera, a global online learning platform, was founded in 2012 by Daphne Koller and Andrew Ng. Its vision is to provide a great learning experience that can transform the learners’ life.
Coursera has partnered with the best institutes from around the world such as Yale, the University of Michigan, the Imperial College of London, and many more to provide courses on various topics. It provides training and coaching to students and corporate professionals so that they can upskill themselves in their careers.
Course Syllabus
- The Digital Marketing Revolution
- Marketing in a Digital World
- Digital Marketing Analytics in Theory
- Digital Marketing Analytics in Practice
- Digital Media and Marketing Strategies
- Digital Marketing Capstone.
Course Highlights
- Shareable Specialization and Course Certificates
- Self-Paced Learning Option
- Course Videos & Readings
- Practice Quizzes
- Graded Assignments with Peer Feedback
| Course Benefits Matrix | Coursera |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | ✅ |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ✅ |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Coursera itself doesn’t guarantee job placement after completing a course
Course Duration and Fees
The duration of the course is approximately 8 months. The program fee is not known. Kindly contact the institute for further details.
Course Reviews
Coursera boasts partnerships with top universities and companies, offering a wide range of credible courses. Learners praise the platform’s user-friendly interface and diverse learning paths, from free audits to full degrees.
Culture
N/A
Contact Details
Phone:(800) 952-5210
Email: press@coursera.org
Address: Market Blvd., Suite S-202, Sacramento, California 95834
Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
Frequently Asked Questions (FAQs)
Q. Which is the best digital marketing course in Irving?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. But the salary mainly depends upon factors such as the company you are working for, the expertise in the field, and experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. Digital Marketing is one of the fastest-growing industries in today’s world. With the rise in demand for digital marketing, there is a rise in job opportunities too. By specializing in certain digital skills, you will be able to get a high-paying job in the industry.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt-clearing sessions IIDE make it easier for students to understand every aspect of digital marketing while also helping them master digital skills.
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