5 Best Content Marketing Courses In Kolkata To Dive Into Digital Verse

Looking for Content Marketing Courses in Kolkata? Want to dive and explore the world of content marketing and learn its nuances but don’t know how? Then, you’ve landed at the right place!

If you want to learn and gain the basics and advanced level knowledge of content marketing, then we’ve covered you. This blog includes the best content marketing courses in Kolkata with all the necessary details like the course syllabus, duration, and fees that will help you kick-start your creative career journey!

But before we start, let’s answer this simple question- do you love consuming content? Or how much time do you spend consuming content in a day? Well, we probably have the answer!

An internet user spends 6 hours 53 minutes online on average every day according to Forbes! That’s surprising, isn’t it? This answers the wide scope content marketing has! Let’s dive a little deeper!

What is Content Marketing?

Content Marketing is the marketing technique of planning, creating, managing, and distributing relevant and valuable content on online platforms for the target audience. It is a strategic approach that is well devised to attract the user’s attention. 

Content Marketing involves marketing blogs, emails, newsletters, social media posts, whitepapers, and many others. The goal is to provide value to the audience and create an interest in the mind of users regarding the products, or services of the business, and create brand awareness.

The most important responsibility of a content marketer is to persuade people to take action. For this, he must possess skills like content creation, research, editing,  data analysis, SEO, content promotion, and many others.

Content marketing is in huge demand. This is because businesses rely on content marketing to connect with customers thus leading to the hiring of content marketers. Let’s have a quick look at the jobs available in Kolkata for content marketers:

(Source: LinkedIn)

Surprising, isn’t it? These are the job opportunities in Kolkata and thus, you’re on the right track!

Bonus Tip: Content marketing is a part of digital marketing because digital marketing is a world in itself. If you want full proof training in digital marketing, you may check out IIDE’s Online Digital Marketing Course which is taught by industry experts in a comprehensive and question-oriented format.

Now, that we know what is content marketing and its scope, let’s have a look at the best content marketing courses in Kolkata.

5 Best Content Marketing Courses in Kolkata:

 

1. IIDE – The Digital School

IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.

IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.

Of the numerous specialized courses available, IIDE offers an Online Content Marketing Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.

Want to learn more about this Content Marketing course? Here’s everything you need to know about IIDE’s online content marketing course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.

Content Marketing Course Syllabus 

• Setting Up Your Base
• Breaking down the AIDA Funnel
• Defining Your Brand & Target Audience
• Content Creation
• Content Publishing

Content Marketing Course Faculty 

IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned is the trainer responsible for teaching IIDE’s Online Content Marketing course:

Content Marketing Course Duration & Fees

The duration of the online content marketing course is approximately 9 hours. The content marketing course fees are INR 12,000.

This fee may appear to be a little on the high side, but have a look at the course highlights:

Content Marketing Course Highlights 

• Industry-recognized IIDE Certification
• 6+ Hours of Live Class
• 1+ Hour of Video Lectures
• Attend lectures via any Device
• Access to Video lectures for 30 days
• Practice Tests & Assignments
• Learn From Experts
• Dedicated Q&A Support and Help

Certification Offered

On completion of this online Content Marketing course, you will be able to create content based on your target audience and become a professional in content creation. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

IIDE Students Work At

Student Reviews

It is always said that learning from the best will give you a better understanding and a great experience.

So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.

Now, this masterclass is not directly related to Content Marketing but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/content-marketing-course-online/

2. Digital Marketing Institute

Digital Marketing Institute is the global platform for digital marketing training programs. Its mission is to support people to attain their learning ambitions. It has collaborated with the biggest learning partners in the world. It offers courses like Digital Marketing, Search Engine Marketing, Social Media Marketing, Data and Web Analytics, eCommerce, and many others. 

This online Content Marketing course at the Digital Marketing Institute teaches you the best content marketing practices. With a target of career-ready learning, convey through a brew of imperative reading, case studies, and useful toolkits, this course will instantaneously make you familiar with the essential principles and conventions of content marketing. 

Course Syllabus

• Module 1 – Personas and SEO Strategy
• Module 2 – Keywords, SEO, and Voice Search
• Module 3 – Creativity and Storytelling
• Module 4 – Channel Promotion and Collaboration
• Module 5 – Measuring Performance

Course Duration & Fees

The duration of this content marketing course in Kolkata is 10 Hours and its costs INR 35,639.

Course Highlights

• The Global Authority
• 12 years of delivering excellence
• 200,000 + Members Join a global community
• Associate Certification is Globally recognized
• Includes DMI Membership Free with all courses

Contact Details

Phone: +1 917 6365832
Email: NA
Address: NA

3. Knowledge Hut

Knowledge Hut is a leading training-providing platform that helps professionals to build expertise and grow smoothly in the corporate world.  It has the intention to deliver high-value training through practical and innovative approaches. It helps in the professional development of the people through its training programs.

Knowledge Hut offers various courses like Project Management, Data Science, Cloud Computing, Web Development, Programming, Blockchain, Big Data, Digital Marketing, and others. Its Content Marketing Couse will help you understand the power of great content in creating winning marketing strategies.

Course Syllabus

Content Marketing Part 1

• The Role of Content Marketing 
• Recognizing various prospects 
• Writing Messages and Creating Content 
• How to convey your message through the Media

Content Marketing Part 2

• Content planning and overcoming obstacles 
• Measuring results 
• Effective Blog Marketing 
• Various Social Media Marketing Channels 

Content Marketing Part 3

• Understanding Image Marketing and Video Marketing 
• Dos and don’ts of Articles and Press Release Marketing 
• Email Marketing and Event Marketing 
• The role of B2B Marketing 

Course Duration & Fees

The details of the course’s duration and fees are currently unavailable. For more information, you may get in touch with the academy.

Course Highlights

• Learn from Industry Experts
• Up-to-date Curriculum
• Hands-On Training
• Continual Learning Support
• Learn Advanced Concepts
• Career Support

Contact Details

Phone: 080-4152 0045
Email: support@knowledgehut.com
Address: 10, 14th Main Rd, Sector 5, 1st Sector, HSR Layout, Bengaluru

4. IIEDM

IIEDM is one of the growing institutes providing certification courses in Content marketing with placements. It’s an Award-Winning Institute with experts backed up by google with 100% job assistance and an international presence. It has courses that teach you everything from the essentials to the advanced level. 

IIEDM offers courses like Digital marketing, SEO, Social Media, UX Design, PPC Adwords, and many others. It teaches students through live projects, giving them hands-on experience while they are studying. 

Course Syllabus

• The art of writing
• Understanding the reader 
• Weaving words For The Digital Medium
• Different Types of Writing
• After You Write
• Interview Preparation / Freelancing

Course Duration & Fees

For the content marketing course duration and fee details, you may visit their official website.

Course Highlights

• Get trained by Industry Expert Professionals
• 100% Job Assistance
• Practical training with Live Projects
• Learn how to secure Freelance Projects

Contact Details

Phone: +91 7738244304
Email: contact@iiedm.com
Address: Ground Floor, Hind Services Industrial Premises Co-operative Society Ltd, SVS Rd, Chandrakant Dhuru Wadi, Dadar, Mumbai

5. IIM Skills

IIM Skills is one of the reputed online learning platforms that offer professional training courses. It is recognized for its high-quality teaching, extensive training, and unwavering support.  Students at IIM Skills have the opportunity to learn from field experts as well as highly qualified teachers. After the online courses, students receive exercises to help them apply what they have learned and understand better.  

IIM Skills offers courses like Digital Marketing, Advanced Search Engine Optimisation, GST, Technical Writing, Financial Modeling, and various others. Its content writing course will help you master all types of content, long as well as short.

Course Syllabus 

• Introduction to Content Writing
• WordPress Web Development
• Digital Content
• Copywriting
• Marketing Collaterals
• Email Writing
• Social Media Writing and Video Scripts
• Creative Writing
• SOP and Business Listing
• Creative Writing
• Technical Writing 101
• SEO
• Content Marketing
• Affiliate Marketing and Adsense
• Freelance Content Writing
• Resume Writing

Course Duration & Fees

This content marketing course in Kolkata is for a duration of 4 weeks and costs INR 14,900 including 18% GST.

Course Highlights 

• 3 Months Guaranteed Internship
• 30 Hours Training
• Free Tools Worth 35K
• Freelance Opportunities
• Dedicated Placement Cell

Contact Details

Phone: +91 9911839503
Email: info@iimskills.com
Address: H B Twin Tower 8th Floor. Max Hospital Building, Netaji Subhash Place, Pitam Pura, New Delhi

FAQ – Frequently Asked Questions

Q. Which is the best Content Marketing course in Kolkata?

Ans. As mentioned in the listicle above, IIDE’s Online Content Marketing Course is the best in Kolkata. It is because here you’ll learn how to create a holistic content marketing strategy that engages with your target audience and turn them into paying customers. With that, you’ll learn from industry experts that will help you gain deep insight into this niche.

Q. What does a content marketer do?

Ans. A content marketer plans, strategies, manage and distribute content to all the platforms where a brand or company carries on its business and analyzes the performance to see what is working and what resonates better with the audience to ensure the attainment of business goals.

Q. What are examples of content marketing?

Ans. There are many examples of content marketing that we see in our daily lives. These include blogs, email newsletters, podcasts, social media posts, YouTube videos, shorts, reels, and much more. The essence of content marketing is to provide value with relevancy to the audience.

Q. Is content marketing difficult?

Ans. Content marketing involves distributing various and varied kinds of content to multiple online platforms consistently which can be a little complicated and exhausting if you’re new to this niche. But once, you’ve realized that it’s content marketing that interests you, it may not be so complicated for you.

Q. What type of content is most successful?

Ans. Video is the most successful type of content because video unlike images resonates more with the audience and connects with them on a personal level. That is why, we can see a surge in the demand for videos like YouTube shorts, live, vlogs, and other types of video content.

Conclusion

Above were the best content marketing courses in Kolkata that will help you dive deeper into this niche and explore it better. While giving a shot to content marketing you must know that it is more than just writing content but also managing and distributing it to online platforms.

Thus, with being a good writer you must also be good at strategizing and managing the content with analyzing the performance to see what works better. A content marketer earns INR 5,53,507 on average, according to Payscale. So, if you love writing and managing, you must go for it!

With content marketing, many other digital marketing skills are high in demand and thus, highly paid. If you want to understand and cultivate these skills, you may opt for IIDE’s short-term certification courses that will help you understand its nuances while giving you an enriching experience.

Want to pursue a career in digital marketing? Check out MBA in Digital Marketing Programme by IIDE. This Post Graduation Programme will impart all the relevant and necessary digital marketing skills with managerial skills that will help you get a job in a leading brand and digital setup. 

We hope you had a great time reading this blog and it has helped you find the best content marketing courses in Kolkata that most appeal to you. Have any queries? Please let us know in the comments below. Happy Reading!