Looking for Google Ads Courses in Kolkata? Want to know and understand how Google Ads works? And how you can use that in your business? Then this is the best place, to begin with.
This blog includes all the details about Google Ads Courses in Kolkata that you must know about right from the course to its fee and syllabus details. But before diving in let’s first understand what Google Ads is.
What is Google Ads?
Google Ads is a platform used to advertise or promote a business, create brand awareness, help sell its products or increase website traffic online. It is a platform that enables you to create an online ad to target potential customers when they are looking for your products or services.
Approximately 9 billion searches are made on Google every day! Thus, using Google Ads can be a turning point in your business and help you stand in this cut-throat competition. This can be a great way to bring relevant visitors to your website for the goods or service your brand or business offers.
Google ads courses can be a breakthrough for businesses with a reach for virtual presence. With consumer confidence in search engines growing day by day, there’s no better starting point than signing up to use Google Ads to quickly get the attention you need to increase your bottom line.
Whether you’re a business, looking for a platform for promoting products and services to customers or looking forward to having a career in Google Ads consultancy, you may opt for this field as it is currently one of the best options in the area of digital marketing.
Being a Google Ads Expert is a promising profession with great career growth chances. Don’t believe us? Well, then let’s have a look at the Google Ads job opportunities available in Kolkata:
(Source: LinkedIn)
As it’s said that numbers speak a lot, true, isn’t it? Professionals in the field of Google Ads or SEM are great in demand. With that, Google Ads is one of the highest-paid digital marketing skills you must master.
Bonus Tip: But what if you want to master digital marketing as a whole with Google Ads? Then, you may opt for IIDE’s Digital Marketing Course to learn the nuances of digital marketing and dive deeper into the digital verse.
Now that you have a better understanding of Google Ads and how it works, let’s have a look at the best Google Ads Courses in Kolkata with the course curriculum, fee, duration of the course, and much more.
Quick Overview of Google Ads courses:
| Institutes | Duration | Fees |
|---|---|---|
| IIDE- The Digital School | 16 Hours | INR 15,000 |
| Udemy | 4.5 hours | INR 449 |
| Simplilearn | 13 hours | Free |
| Proideators | N/A | N/A |
| Coursera | N/A | N/A |
| Skillshare | N/A | N/A |
5 Best Google Ads Courses in Kolkata:
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online Google Ads Course that follows an advanced teaching methodology. The course begins with watching high-quality video lectures, followed by live online sessions and you will also be given assignments as well as practice tests to assess your knowledge.
Want to learn more about this Google Ads course? Here’s everything you need to know about IIDE’s online Google Ads course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
Google Ads Course Syllabus
- Learning Google Ads basics
- Setting up a campaign
- Introduction to Ad Groups & Keywords
- Bidding strategies & Budget Strategies
- Text Ads, Auctions & Ad Ranks
- Tracking & Optimization for Search Ads
- Google Display Network
- YouTube & App Ads
- Shopping Ads & Performance Analysis
Google Ads Course Faculty
IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students to learn from the top business leaders and get some insights into the corporate world as well. Below mentioned are the trainers responsible for teaching IIDE’s Online Google Ads course:
Google Ads Course Duration & Fees
The duration of the online Google Ads course is approximately 15 hours. The Google Ads course fees is INR 15,000.
This fee may appear to be a little on the high side, but have a look at the course highlights:
Google Ads Course Highlights
- Industry-recognized IIDE Certification
- 6+ Hours of Live Class
- 1+ Hour of Video Lectures
- Attend lectures via any Device
- Access to Video lectures for 30 days
- Practice Tests & Assignments
- Learn From Experts
- Dedicated Q&A Support and Help
Certification Offered
On completion of this online Google Ads course, you will be able to manage Google ads and become a paid media specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work At
Student Reviews
It is always said that learning from the best will give you a better understanding and a great experience.
So, if you wish to catch a glimpse of how learning is at IIDE, sign up for this free masterclass led by Mr. Karan Shah, CEO, and founder of IIDE, himself on the basics of digital marketing.
Now, this masterclass is not directly related to Google Ads but it will give you an overview of digital marketing. This way you get to learn something new and also decide if our teaching style works for you.
Contact Details
Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/google-ads-course/
2. Udemy
Udemy is the destination for online learning. It shares knowledge with the world and has a community of 54M+ learners. It helps people and organizations with business and technical programs and places learning at the centre.
Udemy offers various courses in the categories like Design, Development, Marketing, IT, Music, Photography, Business, Personal Development, and others. Details of its Google Ads For Beginners course have been given here.
Course Syllabus
- Introduction
- Basics/Account Set Up
- Keywords Research for Google Ads
- Creating Ads
- Bidding Strategies Explained
- Google Ads Dynamics
- Ads Extension
- Conversion Tracking
- Campaign Optimization
- Conclusion
Course Duration & Fees
This Google Ads Course in Kolkata is for a duration of 4.5 hours and costs INR 449.
Course Highlights
- 4.5 hours of on-demand video
- 11 articles
- 11 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of completion
Contact Details
Phone: NA
Email: press@udemy.com
Address: ResCowork 07, 10th Floor, Tower B Unitech Cyber Park, Sector 39 Gurgaon
3. Simplilearn
Simplilearn is the world’s driving web-based training bootcamp. It provides training for computerized economy abilities preparation, with an emphasis on assisting individuals with getting the right learning they need to prevail in the advanced economy.
Simplilearn offers courses like Cloud Computing, Cyber Security, Big Data, Python, Java, Project Management, Data Science, Data Analytics, Machine Learning, and others. Its Google Ads Fundamentals Course will help you with the basic as well as advanced concepts of Google Ads.
Course Syllabus
- Introduction to Adwords
- Account Structure
- Keywords and Match Types
- Creating Texts and Seach Ads
- Ads Extension
- Display Ads
- Display Targeting
- Campaign Types and Setting
- Advertising Metrics
- Bidding and Bid Modifiers
- Quality Score
- AdWords Reports
- AdWords Tools
- Optimizing Account
Course Duration & Fees
This Google Ads course in Kolkata is for a duration of 13 hours and is free.
Course Highlights
- Frees Course
- Self-Paced Video Lessons
- 90 Days Access to Course
- Competition Certificate
- Learn Skills Like Adwords, Quality Score, and others
Contact Details
Phone: 1800-212-7688
Email: simplilearn@gmail.com
Address: Nalanda 53/1 C, Manoj Arcade, 24th Main Rd, Sector 2, HSR Layout, Bengaluru
4. Proideators
Proideators is the leading certification provider in India. It has partnered with companies and individuals to address learners’ needs. It provides professional training and coaching to attain their career goals. It uses a unique training method that includes both self-paced courses with live sessions.
Proideators offers courses like Social Media Marketing, Search Engine Optimization, Google Analytics, Email Marketing, Google Adwords, Digital Marketing, and others. Its Google Ads Course focuses on every component related to campaign management.
Course Syllabus
- Google Adwords Course Components
- Adwords Fundamentals
- Campaign Setup
- Search Campaign Creation
- Bidding Management
- Search Campaign Optimisation
- Ad Copy Optimization
- Dynamic Ads
- Conversion Tracking
- Ad Extension & Match Types
- Remarketing Campaign Setup
- Mobile Ads
- Shopping Ads
- Video Ads
- Performance Metrics
- Ads Testing
- Google Analytics
Course Duration & Fees
To know about the course duration and fee, you’ve to fill out the form available on its website.
Course Highlights
- Learn from Experts
- Course Completion Certificate
- Job Assistance
- The facility of Payment in Installment
Contact Details
Phone: +9180700-80999
Email: contact@proideators.com
5. Coursera
Coursera is an online learning platform that offers professional courses, degrees, and certificates from top universities and companies. For this, it has collaborated with more than 275 leading institutions to bring out the most relevant, flexible, and affordable courses. It aims for a world where people have the power to transform their lives through learning.
Coursera offers courses like Data Science, Business, Computer Science, IT, Language Learning, Health, Personal Development, Arts, Maths, and others. Its Google Ads Course will help you with everything you need to know about this niche.
Course Syllabus
- Introduction + Log In to Google Ads
- Set Up the First Campaign
- Create Campaign Structure
- Ad Group Set-Up and Keyword Research
- Create Ads
- Google Ads Dashboard
- Tools and Settings
- Campaign Optimization
Course Duration & Fees
Details of its Google ads duration and fee are currently unavailable. For more details, please visit its website.
Course Highlights
- 2 hours
- Beginner-friendly
- No download needed
- Split-screen video
- English
- Desktop only
Contact Details
Phone: (800) 952-5210
Email: press@coursera.org
Address: 381 E. Evelyn Ave Mountain View, CA 94041
There are thousands of online courses available on Skillshare on a variety of topics. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the tools you need. To learn more about their course, check out the details below.
Course Syllabus
- Lessons in This Class
- The Ultimate Google Ads Class For Beginners
- What We’re Going To Cover In This Section
- What is Google Ads?
- Where Do Google Ads Appear?
- Google Account Hierarchy
- Setting Up Your First Google Ads Account
- Location Targeting
- Budgets and Selecting Your Bidding Strategy
- Setting Up Billing
- What Is A Keyword & Understanding The Intent Behind One
- How To Find Keywords To Target – Related Website URL
- How To Find Keywords To Target – Keyword Planner
- How To Find Keywords To Target – SEMRush
- How To Organise Your Keywords By Themes
- Everything You Need To Know About Keyword Match Types
- How To Add Match Types To Your Keywords Like A Pro
- The Importance Of Negative Keywords How To Add Them To Your Account
- What We’re Going To Cover In This Section
- The Evolution Of How Ads Appear In Google
- Best Practices for Writing Killer Ad Text
- How To Create Your First Google Ad
- Ad Rotation – Everything You Need To Know
- Ad Schedule – How To Select The Days & Times You Want Your Ads To Show
- What We’re Going To Cover In This Section
- Target CPA
- Target ROAS
- Maximize Clicks
- Maximize Conversions
To know more about the syllabus, you can check their website
Course Duration and Fees
The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.
Course Highlights
- Taught by an industry expert
- Beginner friendly
- Industry relevant curriculum
- 100% online
Contact Details
Phone: N/A
Email: N/A
Address: N/A
FAQs – Frequently Asked Questions
Q. Which is the best Google Ads course in Kolkata?
Ans. As mentioned above, IIDE’s Google Ads course is the best Google Ads course in Kolkata that you can opt for. With video lectures and live online sessions, you will learn the fundamentals and the best way to create effective ads for your business.
Q. Are Google Ads courses free?
Ans. It depends on the course you’ve opted for or the institution you’re learning. Some offer Google Ads courses for free whereas, for others, you must have to pay to get access to the course.
Q. How can I learn Google Ads?
Ans. Above are the best Google Ads courses in Kolkata that you can opt for to learn and master Google Ads. Curiosity to explore with a dedication to learning will always drive you to better learning.
Q. Can I learn Google Ads in a week?
Ans. You can learn Google Ads in a week depending on the mode of your learning and your pace. To learn it in a week, you must dedicate 4 hours or more every day but mastering this skill, will need more time and effort to put in.
Q. How long is the Google ad course?
Ans. It depends on the institution to institution and the course you’re opting for. While some may be for the duration of 10-15 hours or maybe for a week, others may last for months.
Conclusion
Above were the best Google Ads courses in Kolkata that will help you master this skill and generate more traffic and sales than ever. Remember that you must learn the fundamentals of the niche and understand it better to create effective ads for better results and improved performance.
But Google Ads is just an aspect of digital marketing. Digital marketing is a world in itself that is too big and exciting to explore. If you’re one of those curious minds who love learning and exploring new skills, you may check out IIDE’s short-term certification courses and have better exposure to the world.
If you’re looking to build a career in digital marketing and choose this field as your future, you may opt for MBA Leval Post Graduation Program offered by IIDE.
We hope that you had a great time reading this blog and it has helped you with the best Google Ads courses in Kolkata that suits you the most. If you’ve any queries or doubts, please post them in the comments below.
0 Comments