Top 6 PPC Courses in Kolkata to Boost your Career

Updated on: Jan 6, 2023

Do you want to find out the Best PPC Courses in Kolkata?  Would you like to learn how to boost the visibility of your website in browsers? You are at the right place.

For your convenience, we’ve compiled a list of the best PPC Training institutes in Kolkata, along with the course fees, instructors, reviews, and other relevant information.

So let us first understand what PPC is and why it is getting extremely popular. People might be asking why pay-per-click advertising is so popular in the market.

What are the many ways to get PPC training? What is the precondition for enrolling in this course? Is Pay-Per-Click (PPC) a job? What is the duration of the course? This Blog will answer all these questions.

PPC stands for Pay Per Click. It is a strategy for enhancing an online performance in a search engine in simple words. The more prominent your website is on search engines, the more exposure it obtains so the more likely you are to acquire new consumers, which is why most firms today use PPC. PPC is the most efficient approach to grow your company.

Google costs you less per click if your advertisements and landing pages are useful and pleasing to consumers, resulting in more earnings for your business. So, we would recommend you to use Google Ads.

Google Ads is the world’s most popular PPC advertising solution. Businesses may use the Ads platform to generate ads that show on Google’s search engine and other Google sites.

Google Ads uses a pay-per-click approach, in which users bid on keywords and get charged for each click on their advertising. When a search is begun, Google searches its pool of Ads advertisers and selects a group of winners to appear in the lucrative ad space on its search results page. 

The “winners” are determined by a number of variables, including the quality and relevancy of their keywords and ad campaigns, as well as the magnitude of their keyword bids.

Let’s see the Job Opportunities for PPC Specialists in Kolkata-

ppc Coursesin kolkata - job ppc openings

PPC has a valid stake in the broadening scope of digital marketing in general. Digital marketing careers are a lucrative option in today’s society.

Digital marketing is the key to having a high-demand job. Emphasizing the role of digital marketing, businesses are stepping up their efforts to focus on it, and as a result, digital marketing scope is increasing day by day, expanding their market reach. 

The main benefits of a digital marketing job include higher income and more employment options. Apart from these, digital marketing features a wide selection of applications since promoting and branding a business through digital media is the quickest and most dependable form. 

Useful Tip: If you want thorough digital marketing training from the comfort of your own home, check out this 3-month Online Digital Marketing Course in India. This course covers all of the essential components of digital marketing, such as PPC, SEO, SMM and others.

You may also look at some more options for digital marketing courses in Kolkata.

Quick Overview of PPC courses:

Institutes Duration Fees
IIDE- The Digital School 16 Hours INR 7000
Simplilearn Self-paced INR 15,999
Inventateq 25-30 hours N/A
AIDM 3-month N/A
Digital Marketing Academy Depends on the batch selected INR 20,000
Skillshare N/A N/A


Now that you have a clear idea of PPC and a quick overview of all courses mentioned let’s dive into the courses and their details:-

Get Assured Placements - PG in Digital Marketing

List Of Top 6 PPC Courses In Kolkata:


1. IIDE – The Digital School

PPC Courses in Kolkata - iide logo

IIDE is one of India’s most well-known Digital Marketing Institutes. It was started by Karan Shah in 2016, and it has now trained over a million students through online, offline, and on-demand methods.

IIDE was named “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 in the year 2020. IIDE has risen to the top because of its excellent teaching methods and enjoyable learning environment for students.

In the instance of covid-19, it is clear that the sooner we begin to adapt to the online medium, the better. In this regard, IIDE has already gone a step further.

IIDE offers an intensive Online Google Ads Course that includes certificates and innovative teaching methods. In the form of high-quality video lectures, students will be able to learn from top industry professionals and experts.

The next stage is to attend weekly live online sessions with the trainers to clear up any concerns or queries and learn through enjoyable activities and review the contents.

The finest part of IIDE is that students may benefit from one-on-one mentoring sessions with trainers for more in-depth problem-solving.

Are you curious to learn more about this course? Here’s all you need to know about the online Google ads course offered by IIDE. Before we get into the course specifics, have a look at this 3 minutes video that beautifully depicts student life at IIDE.

Google Ads Course Syllabus

  • India’s Digital Scenario
  • Search Engine Optimization for E-Commerce Marketing (SEO)
  • How to Make Money from Your Blog
  • Google Ads – Search Engine Marketing (SEM)
  • Marketing with Content
  • Content Strategy in Advance
  • Essentials of Design
  • Marketing on Social Media
  • Influencer Marketing 
  • Management of Brand Reputation
  • Analytics for the Web
  • Strategy for Creativity
  • Media Preparation
  • Soft abilities
  • Email Promotion
  • Optimization for the App Store (ASO)
  • Website Design & Development
  • Psychology for AD
  • Writing copy

Google Ads Course Faculty

ppc Courses in Kolkata - iide course faculty

Google Ads Course Duration and Fees

The online digital marketing course lasts three months and requires roughly 16 hours per week. The Course Fee is INR 7,000, with a 0% EMI option available.

This fee may appear to be a touch on the high side, however, consider the course highlights:

Google Ads Course Highlights

Some of the training  highlights are

  • 40+ Hours of Video Instruction
  • 70+ Live Learning Hours
  • 13 or more certifications
  • Mentoring one-on-one
  • Complete placement assistance
  • More than 250 Hiring Partners

Certification Offered

On completion of this online Google Ads course, you will be able to rank your website higher on Google and become a PPC Specialist. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.

ppc Courses in Kolkata - certification

IIDE Students Work At

PPC Courses in Kolkata - iide placements

Student Reviews

ppc Courses in Kolkata - iide student reviews

Contact Details

Phone: +91 91361 59148

Email: [email protected]


2. Simplilearn

PPC courses in Kolkata - Simplilearn's logo

Simplilearn is the world’s #1 online boot camp for digital economy skills training focused on helping people acquire the skills they need to thrive in the digital economy.

They provide rigorous online training in disciplines such as Cyber Secucyber security, Cloud Computing, Project Management, Digital Marketing, and Data Science, among others.

In other words, they are specialised in areas where technologies and best practices are changing rapidly and the demand for qualified candidates significantly exceeds supply.

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimisation and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

PPC training Syllabus

  • Course Introduction
  • Psychology of Search
  • Buying Funnel
  • Understanding Keyword Organisation
  • Keyword Match Types
  • Negative Keywords and Managing Search Terms
  • Keyword Research
  • Creating Compelling Ads
  • Advanced Ad Features
  • Ad Testing
  • Ad Extensions
  • Campaign Types Budget and Reach
  • Location and Language Targeting
  • Introduction to Audience Types
  • How to Segment Data and Create Lists
  • Using the Audience Lists to Reach Customers
  • Introduction to the Display Network 
  • Display Targeting Options 
  • Display Ad Formats
  • Settings and Measuring Goals
  • Bidding and Attribution 
  • Reporting and Testing
  • Add Group Organisation
  • Campaign Organisation
  • Working with Multiple Accounts
  • Introduction to Quality Score
  • Working with Quality Score
  • Quality Score Diagnosis and Pivot Tables
  • Setting up your PPC Strategy
  • Creating your Account
  • Managing your Account
  • Shopping and Video Campaigns
  • Automation and Other Tools 

PPC Training Duration and Fee

The fees for this course are INR 15,999/- and there is no fixed duration as it is self-paced learning. 

PPC Training Highlights

  • 60+ hours of blended learning
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing

Contact Details


3. Inventateq

ppc Courses in kolkata - inventateq logo

Inventateq is a tech company that focuses on providing on-the-job training for all types of Internet Marketing Courses utilized in the real world. Inventateq has something for everyone, from the novice computer user to the IT pro.

Inventateq graduate students are well-prepared to face the challenges of today’s workplace. InventaTeq has trained over 2000 students (in-person and online) with excellent results.

PPC Training Syllabus

  • Search Engine Marketing (SEM)
  • Advanced Online Advertising Program.
  • Google Adwords Program Highlights
  • Basics of Google AdWords and online Marketing
  • CPC(Cost-per-Click) advertising models
  • CPM(Cost-per-impression) advertising models
  • Prepare participants for Google Advertising Professional (GAP) exam.
  • Keyword Optimisation
  • Ad text Optimization

PPC training Faculty

Trainer Mr Rahul, the No. 1 SEO Master in the world, is the instructor here, and he has over ten years of experience. Through SEO, Google Adwords PPC, social media marketing, and Google Analytics, he has supported numerous students in securing positions at MNCs, mid-sized firms, and small enterprises. The instructor is a Google Adwords Certified Professional.

PPC training duration and fees

The course is made up of 25-30 hours of training sessions. In class, you will obtain an in-depth practical understanding of each SEO topic. They teach you how to run PPC ads, and If you want to know about the fee for this course, you can contact them by visiting their website.

PPC training Highlights

  • Assistance with Placement
  • FREE Technical Support after Course Completion with PPC Projects
  • Back-up classes are available.
  • Ongoing Job Assistance for Your Company’s Projects
  • Wifi is available for free, and there is a lab on-site.
  • Attend a free one-hour demo session.

Contact Details

Phone: 7353551091 / 080 – 41502315 

Email: [email protected] 

4. AIDM – Advanced Institute Of Digital Marketing

ppc Courses in kolkata - AIDM logo
Advanced Institute of Digital Marketing (AIDM) is termed as one of the best institutes for training in the field of marketing. AIDM was established in the year 2011.

They provide excellent training facilities to not only students and professionals but also businessmen in different fields.

You get 25+ job-oriented digital marketing certifications at the end of this course. AIDM provides you with an advanced course in digital marketing In Kolkata.

Courses Syllabus: 

  • Pay Per Click Campaign
  • Introduction Of Digital Marketing
  • Search Experience Optimisation (SXO)
  • Digital Marketing And SEO Basics
  • WordPress CMS With HTML/CSS Basics
  • Google Webmaster Tools Or Search Console (GWMT)
  • Keywords Research And Analysis
  • On-Page Optimisation
  • Off-Page Optimisation
  • Penguin Recovery Process
  • Reports And Management
  • Website Monetisation 
  • SEO Tools Operations And Management
  • SEM Overview
  • Ad Writing Techniques
  • SEM Management 
  • Campaign Management
  • Reporting And Analysis
  • Introduction To Social Media
  • Social Media Marketing
  • Social Media Management Tools
  • Web Analytics
  • Google Analytics
  • Introduction To Paid Advertising
  • Introduction To Google Ads
  • AdGroups And Keywords Setup
  • Display Ads Campaign
  • Shopping Ads Campaign
  • Remarketing Campaign
  • Video Marketing With YouTube
  • Google Ads Tools
  • Understanding ECommerce Marketing
  • Email Marketing Strategy
  • Inbound Marketing
  • Affiliate Marketing
  • Content Marketing
  • Marketing Automation

Course Duration & Fees:

Their Professional Programme course is a 3-month program, and the Advanced Programme course is a 6-month program. To know about their fee structure, you can contact them using the contact information given below.

Course Highlights:

  • Live Projects
  • 25+ Recognised Certifications
  • Practical Training

Contact Details:

Phone: 033 4005 3715 /+91 98308 40870

Address: 238B, Prince Anwar Shah Road, Lake Gardens, Kolkata 700045

Email: [email protected]

5. Digital Marketing Academy

ppc Courses in kolkata - digital marketing academy logo

The Digital Marketing Academy (DMA) is a fantastic opportunity for recent graduates and working professionals who want to pursue a career in the Online Media Marketing Industry. DMA offers hands-on, in-depth training in Digital media marketing.

Course Syllabus        

  • Concept of Digital Marketing·        
  • Building a digital foundation·        
  • Planning website for online marketing·        
  • The building or optimizing a website for online marketing·        
  • Content Marketing·        
  • PPC marketing·        
  • Blogging·        
  • Online advertising·        
  • Email marketing·        
  • SEO & SEM. 

Course Duration & Fees

There are two options for you to attend their sessions as per your comfort. 

  • Weekday Batches (Monday to Friday) with a duration of 45 hours. | Course fee INR 20,000.
  • Weekend Batches (6 Saturday’s). | Course fee INR 20,000.

Course Highlights

  • 50 classes and sessions·        
  • Digital Marketing modules·        
  • Real-life case studies·        
  • Assignments·        
  • Educational Workshops·        
  • 1-1 interaction with industrial experts·        
  • Certificate of course completion.

Contact Details

Phone: +919160856102

Email:  [email protected]

6. Skillshare – The Full Google Ads Course From Beginner To Expert – PPC

PPC courses in Kolkata - Skillshare's logo

There are thousands of online courses available on Skillshare on a variety of topics. The institute is dedicated to educating people around the world. The company has trained more than 3 million people. You will learn the basics of Google Ads and all the tools you need. To learn more about their course, check out the details below.

Course Syllabus

  • Course Introduction
  • Create Your Google Ads Account
  • Google Ads Dashboard
  • Google Ads PLan
  • Market & Competitors Research
  • Keywords Research
  • Create Your Google Search Campaign
  • Search Ads Monitoring and Scaling
  • Google Merchant Center
  • Google Shopping Camapign
  • Google Shopping Campaigns Highlights
  • Google Display Campaigns Introduction
  • Create Your First Display Campaign
  • Create Your First Video Campaigns
  • Creating a Performance Max Campaign
  • Google Discovery Ads
  • Content suitability
  • Reports
  • Rules

To know more about the syllabus, you can check their website

Course Duration and Fees

The course duration and fee for this course provided by skillshare are currently unavailable. However, you can get in touch with them to know more about these details.

Course Highlights

  • Taught by an industry expert
  • Beginner friendly
  • Industry relevant curriculum
  • 100% online

Contact Details

Phone: N/A

Email: N/A

Address: N/A 


Now that we’ve seen the top 6 PPC courses in Kolkata, let’s look at some common questions. 


Get Assured Placements - PG in Digital Marketing

FAQ- Frequently Asked Questions


Q. How much does PPC training cost?

The PPC  training cost in Kolkata depends on the institute you opt for. It ranges from INR 5000 to INR 7000. IIDE’s Online PPC Course costs INR 7,000 and is led by industry professionals. 

Q. What is the best PPC Training course?

According to the listicle above, IIDE provides the best Google Ads Course in Kolkata because IIDE has a team of wonderful trainers, who are industry experts and have hands-on experience in the subject they teach. This helps the students learn from the top business leaders and get some insights into the corporate world.

Q. What is the Scope of PPC careers in India?

The scope of PPC careers in India is very bright and promising. The way PPC has enabled businesses to strengthen their marketing game is commendable and thus, companies are looking for PPC professionals and analysts. With such high demand, this job role enjoys a good pay scale in the industry. Thus, PPC careers are a very lucrative career choice. 

For more information, the Benefits of SEM blog might interest you.

To Conclude

The above PPC Courses in Kolkata has made it accessible for you to upgrade your PPC skills and set your career in motion in the field of PPC. 

Due to the ongoing coronavirus pandemic, people have made a habit of remote learning. Thus we recommend you choose online courses and learn from the comfort & safety of your home.

There are so many other digital marketing skills just like PPC which are experiencing a huge rise in demand. So if you would like to stretch your learning horizon, IIDE offers short-term certification courses in Digital Marketing as well. Also check out these other courses in Kolkata – Content Writing, WordPress and SEO.

We hope you found this blog interesting and enjoyed reading it. If you have any doubts or questions, then let us know in the comment section below. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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