
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Breaking Down the Elements of the Marketing Strategy of JBF Industries
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand Mother Dairy. In this blog, we will cover the marketing strategy of JBF Industries Limited, which stands at the shining pinnacle of success as the industry leader in the value chain of the polyester industry.The objective is to learn about and gain insight into JBF Industries and how it has become the industry leader in the value chain of polyester.So, as you can see, the world is now fully online and marketing is the backbone of every industry. If you’re interested in learning more about marketing, check out our free Digital Marketing Masterclass from IIDE’s CEO and Founder, Karan Shah.Let us begin by getting a quick overview of the followed by the marketing strategy of JBF Industries.About JBF Industries: Company OverviewJBF Industries Limited (JBF) was established as a private limited company on July 12th 1982 by the mind and work of Bhagirath Arya. It now stands on the shining pinnacle of success as a leader in the field of polyester chips and as one of the top 5 players in Polyester Partially Oriented Yarn (POY) in India, Polyester (BOPET) film, as well as various grades for bottles, film, and polyester chips in textile quality.JBF became a public limited company in 1986. The company has achieved phenomenal growth since becoming a public limited company, as evidenced by a 250-fold increase in its turnover.Today, JBF is one of the leading companies in the polyester value chain not only in India but abroad also. Despite the company’s focus on the Indian market, it has never lost an opportunity to cater to the growing polyester markets around the world. The company is among the top 5 domestic market leaders in textile quality scrap, bottle chips, and semi-oriented yarn. Internationally, JBF is also among the top 10 producers of chips and polyester films for bottles. JBF’s brand value has made its products well-accepted by most domestic customers as well as many multinational corporations.JBF has maintained its commitment to quality for its customers. The company is certified by the ISO, 9001 quality standards system as well as the ISO, 14001 certificates for environmental management.With a commitment to continuous growth, the company has never lost focus on managing its operations as efficiently as possible, always keeping the interests of its shareholders in mind.Quick Stats on JBF IndustriesCEOMr Rakesh GothiCMOBharat DoshiArea servedIndia and the worldwideIndustryManufacturer of polyester chips, bottle grade PET, partially oriented yarn, Textile grade Polyester chips etc.Market Share/revenue761.89 Cr – March 2022VisionAchieve Customer Satisfaction through continuous Up Gradations & InnovationsTagline–
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Jammu and Kashmir Bank
In a preceding article, we delved into the comprehensive marketing strategy of Jammu and Kashmir Bank, one of India’s leading banks. This blog aims to further explore the marketing strategy of Jammu and Kashmir Bank.Our goal is to gain a deeper understanding of Jammu and Kashmir Bank, particularly its marketing strategy.Marketing, a crucial aspect of any business, can either propel it forward or hold it back. With the world moving towards digital, so has marketing. If you’re keen on learning about contemporary digital marketing, consider checking out Karan Shah, the CEO and founder of IIDE.By the conclusion of this blog, we will have a thorough understanding of the marketing strategy of Jammu and Kashmir Bank. But before we delve deeper, let’s begin with an overview of the bank’s history, target audience, and online presence.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of Jaiprakash Associates
In a previous article, we learned about the Complete SWOT Analysis of Jaypee Group. In this blog, today we will elaborate on the Marketing Strategy of Jaiprakash Associates. The goal is to learn about Jaiprakash associates and how they became a significant business; since its founding five decades ago, Jaiprakash associates have been known for turning obstacles into opportunities.In today’s modern world, as you can see we are surrounded by digital media and marketing is the main core of every industry. If you are curious to know more about digital marketing then do check out our Free Masterclass in Digital Marketing by the CEO and founder of IIDE, Karan Shah. Now, we will learn about the entire Marketing Strategy of Jaiprakash Associates by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of ITA Airways – With Detailed Explanation
In the previous article, we learnt the marketing strategy of Air India. In this article, we are going to discuss the marketing strategy of ITA. ITA is an Airways company.You all will agree that now the world is accepting and becoming more digital. Marketing is the DNA of any business. Marketing helps you in making your audience aware of your brand.If you want to learn more in-depth about digital marketing then do check out IIDE’s Free Masterclass by the CEO & Founder of IIDE, Karan Shah.Now let’s get into our article i.e Marketing Strategy of ITA.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of IT Foods – With Complete Overview
In our last blog, we discussed in-depth about the Marketing Strategy of Usha Martin. In this article, we will go over the marketing strategy of IT Foods. This blog will provide you with adequate information on the extensive marketing strategy of IT Foods and a complete 360-degree marketing strategy with their campaigns and target audience. Their company overview and STP analysis are also mentioned in detail. As users across the world prefer digital means of marketing, it has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will be comprehensively dealing with the marketing strategy of Avanti feeds in this blog. Before embarking on enclosing the above-mentioned strategy, let’s erudite about the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Elaborated Marketing Strategy of IRCTC – Detailed Analysis
In a previous article, we learned about the SWOT analysis of IRCTC. In this article, we are going to elaborate on the marketing strategy of IRCTC (the Indian Railway Catering and Tourism Corporation) with a full detailed analysis.
The objective is to help you gain insights on IRCTC which is the only public sector undertaking in facilitating catering, ticketing, and tourism services to the Indian Railways.
Marketing is a part of a company that can either make it or break it. Across the world, users become more digital, though it’s become the need for marketing to follow them as well. If you are curious to know about digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We will fully cover the marketing strategy of IRCTC in this blog. Before we begin our depth analysis of IRCTC, let’s take a look at the company’s introduction, target audiences and its presence in the digital world.
Aditya Shastri
Aug 9, 2025

Extensive Marketing Strategy of Ircon International – Detailed Explanation
In this case study, we will carry out a detailed discussion on the Marketing Strategy of Ircon International. Indian Railways, Ministry of Railways, Government of India owns Ircon International (Indian Railway Construction Limited), a construction and engineering business specialising in transportation infrastructure. As consumers across the globe are preferring to go digital these days, marketing has always been a piece of heart and a bit of the company’s DNA that can either create it or destroy it and the marketing strategy of Ircon International has been gaining quite a lot then.In that case, if you are fascinated to learn more about modernistic digital marketing grip and want to make a career out of it, then you should certainly check out IIDE’s Free Masterclass on Digital Marketing Fundamentals by our Founder and CEO, Karan Shah. Also, you should explore short-term certification courses, and checkout with the purpose to invest in your marketing career because – “building knowledge and constant learning can never go in vain”.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Ipca Laboratories – With STP Analysis
In our previous article, we studied the complete SWOT Analysis of Dr. Reddy’s Laboratories. Today in this article we will study the Marketing Strategy of Ipca Laboratories Limited.Ipca Laboratories Limited is a global pharmaceutical company headquartered in Mumbai, India. Ipca lab is one of the top ten national corporations in India and ranks second among multinational biotechnology and pharmaceutical companies.This makes one wonder what they do to maintain their position in an increasingly competitive and digital age. Marketing is an integral aspect of a company’s DNA that may help or hinder its future. As more people go digital, so has marketing. Check out IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah.In this blog, we will go through the marketing strategy of Ipca Laboratories and campaigns that they have used over the years to assist them to stay ahead of their competitors in the market.So let’s start by understanding more about the company.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of InVideo – Detailed Analysis
In a previous article, we learned about the detailed Marketing Strategy of RedBus, India’s ticketing platform brand. In this blog, we are going to elaborate on the marketing strategy of InVideo – software on the web that provides excellent services for making creative videos.The objective is to learn and gain insights into InVideo which has become both simple and complex video creation software available, thereby, having the best of both in one place.As you can see, marketing is the rib of every industry in today’s totally internet world. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and co-founder of IIDE, if you’re interested in learning more about marketing.By the end of this blog, we will have learned all about the marketing strategy InVideo. Let’s start with the company’s history, target audience, and digital strategy before looking deeply.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Intesa Sanpaolo: In-Depth Analysis
In our previous article, we learnt in detail about the marketing strategy of a similar and really fascinating brand DBS. In this article, we are going to elaborate on the marketing strategy of Intesa Sanpaolo an Italian international banking group – Italy’s largest bank.Through this blog, we hope you gain some fresh insights into the marketing aspect of the international banking industry and specifically the Italian giant – Intesa Sanpaolo. Intesa Sanpaolo’s persistent initiative to market its services across the world through content and digital marketing has been one of its most successful marketing avenues. If you want to gain an in-depth understanding of digital marketing then IIDE’s Free Live Masterclass on Digital marketing 101 is the best course for you!This blog extensively covers the marketing strategy of Intesa Sanpaolo. To start with, below are some key facts about the Italian Bank that will help you understand the nitty-gritty of their marketing strategy better.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of InterviewBit: Overview & STP Analysis
In the previous blog, we talked about the marketing strategy of Topper, an online learning platform. In this article, we will shed some light on the marketing strategy of InterviewBit an online interview- job preparation site.The objective of this blog is to help you gain some inside knowledge of InterviewBit. The survival of a company depends upon its marketing strategies. Marketing has become a crucial part of our lives and since the world has become digital, digital marketing has followed up to it too. Suppose you are someone who is curious about digital marketing and want to dive deeper into the topic. In that case, you should check out IIDE’s Free MasterClass on Digital Marketing 101 by The CEO and Founder of IIDE Mr Karan Shah. Let’s start the marketing strategy of InterviewBit by getting an idea about what the company does.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of InterGlobe Aviation: Tactics
In our last article, we learned in-depth information about the marketing strategy of Air India, a pretty intriguing company. In this article, we will elaborate on the marketing strategy of InterGlobe Aviation – India’s one of the top aviation companies.The goal is to study about InterGlobe Aviation and how it developed into India’s one of the top aviation companies and also how InterGlobe Aviation is planning to dominate India’s market for the aviation industry.Nowadays Marketing has been an essential component of a business that may make or ruin it. Marketing has migrated to the digital sphere along with users from all over the world. IIDE’s website is a must-visit if you’re interested in modern digital marketing where you can also register for Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.By the end of this blog, we will have learned about InterGlobe Aviation’s full marketing plan. Let’s start with the company’s history, target market, and online presence before diving deeper.
Aditya Shastri
Aug 9, 2025
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