In the previous article, we learnt the marketing strategy of Air India. In this article, we are going to discuss the marketing strategy of ITA. ITA is an Airways company.
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Now let’s get into our article i.e Marketing Strategy of ITA.
Source – Wikipedia
Italia Trasporto Aereo known as ITA Airways. ITA has been recently founded on 11 November 2020. It has its headquarters in Rome and Lazio, Italy.
Its parent company is the government of Italy via the Ministry of Economy and Finance. ITA has an alliance with SkyTeam and SkyTeam Cargo.
This airline files over 60 domestic, European and some intercontinental destinations. But its main focus is on Milan- Linate.
Quick Stats –
|Area served||60 destinations (Italy/Europe/North Africa /Middle East, etc)|
|Revenue||1.2 billion U.S. dollars.|
|Vision||“To become more digital and sustainable.”|
|Tagline||Italy is yours, and the world is ours.|
Marketing Strategy of ITA –
Before getting into the marketing strategy of ITA. Let’s first learn something about the It’s STP.
Segmentation, Targeting and Positioning
ITA segments its target audience into 2 parts one is for domestic travellers and the other is the international travellers.
ITA mainly targets the audience in Italy.
ITA Airways has positioned itself as the top airline group in Italy thanks to careful attention to service quality, fleet upkeep, and passenger help.
- Ad Campaign on 1- Anniversary
ITA Airways launched this campaign to celebrate its first anniversary. ITA airways have taken 9M passengers in its first year.
They released a 60-sec ad on their social media handles to showcase the success and compared itself to a one-year-old child who learns a lot of things in their first year.
“However, in spite of everything, and thanks to the commitment and dedication of the Company’s staff, ITA Airways has stuck to its plan, which is grounded in four core objectives sustainability, digitisation, innovation and customer focus – to be achieved under the banner of the Made in Italy.” – ITA Airways
Social media marketing
You can find ITA Airways on the following social media platforms –
- Instagram – 37.2 K
- Facebook – 21K
- LinkedIn – 45.4K
- Twitter – 5K
Source – Ubersuggest
As per the SEO Standards organic keywords below or around 500 are reviewed as bad, above 1000 are reviewed as good and above 10,000 are reviewed amazingly. And as seen ITA has 42K+ organic keywords which are amazing.
Monthly traffic of more than 20,000 is reviewed as amazing. ITA has monthly visits of around 2.2M which is impressive.
ITA Airways has a website from which you can book both domestic and international trip tickets.
ITA Airways does not use any influencer marketing as of now. But being an airline company ITA Airways can use influencer marketing to promote their airlines not only in Italy but worldwide. By this, they can attract a global audience.
ITA Airways also has a mobile app on Playstore. It has ratings around 3 and has 1L+ downloads as well.
Along with their social media content and content on their websites, there are some websites that posts blog about ITA Airways for their audience to know more about the company.
This brings us to the end of the marketing strategy of ITA Airways. Lets us conclude our findings about the company.
Conclusion – What’s unique about the marketing strategy of ITA Airways?
ITA Airways is a recently formed company. But still has taken all the necessary steps to make the company successful.
It has some amazing followers and engagement on its social media platforms.
They have an amazing SEO Strategy as seen by their organic keywords and monthly visits. This shows that they have used digital marketing wisely.
As seen for this company you can see the power of digital marketing. Even if the company is new digital marketing helps you to reach out to your audience and helps you to serve them according to their needs and wants.
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