Detailed Marketing Strategy of Jindal Saw Ltd – With Company Overview

Updated on: Jul 14, 2022
Marketing strategy of Jindal Saw Ltd - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from the online digital marketing course at IIDE - India's #1 digital marketing institute.

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In our previous blog, we got to learn about the Marketing Strategy of Piramal Enterprises which is an international company with interests in pharmaceuticals, real estate, and financial services. Today in this blog, we will be learning about the marketing strategy of Jindal Saw Ltd.

This article focuses on how Jindal Saw Ltd carved out its niche in the Indian piping solutions and emerged as one of the key producers of value-added pipe products through its marketing strategies.

As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by our CEO and Founder, Karan Shah.

By the end of this blog, you will learn about the entire marketing strategy of Jindal Saw Ltd. So let’s begin with the company’s story, target audience, and digital presence. 


About Jindal Saw Ltd – Company Overview

A part of Jindal Group – Jindal SAW Limited was established in 1984 at Mathura. The company is in the manufacturing of Iron & steel pipe products and accessories. Jindal SAW Ltd manufacturing facilities are located in the top three places that are popular for export & import flexibility i.e. Kosi Kalan in UP Nashik in Maharashtra and Mundra in Gujarat USA Europe and UAE (MENA).

Jindal SAW Limited iron and steel piping solutions are used in oil and gas exploration, transportation power generation, supply of water for drinking drainage irrigation purposes and other industrial applications. 

Jindal SAW Limited is a diversified company from a single product company to a multi-product company manufacturing arc pipes, spiral pipes and tubes used for industrial applications; and Ductile iron (DI) pipes for water and sewage transportation.


Quick Stats on Jindal Saw Ltd
CEO Neeraj Kumar
CMO Ashok Mishra
Area Served India, USA, Europe and UAE
Industry Pipe Manufacturing & Solutions
Market Share/ Revenue 3.97TCr
Vision To be the most preferred and reliable provider of value in all our businesses.
Tagline “Good Performance while Staying Healthy”


Marketing Strategy of Jindal Saw Ltd

Let’s take a look at Jindal Saw Ltd Limited’s marketing strategies. And how they carry out the marketing campaign etc.

Segmentation, Targeting, and Positioning 

Segmentation can assist the company is focusing on key features and providing customers with features they are more likely to use. Business consumers have a wide range of needs, wants, and demands, as well as locations, resources, access to technology, different cultures, purchasing attitudes, and how they use the products and services.

SAW pipes, DI pipes and seamless pipes are among their various segments.

Market segmentation is the process by which Jindal Saw Ltd divides the overall market into smaller segments and groups with similar characteristics, purchasing habits, socioeconomic status, and so on. This is done to communicate with the target audience more efficiently and effectively.

Jindal Saw Ltd’s target audiences are mostly everyone who uses these products in any industry. Government projects, engineering companies, Municipal corporations, construction, and the oil & petroleum industry, are among the industries that use the products produced by Jindal Saw Ltd extensively.

Jindal Saw Ltd is a well-known brand in the iron and steel piping products industries. Because of diversified products and being in the oligopoly market, the Jindal Saw Ltd industry faces lower production costs and direct connection to potential clients via one-on-one communication and some online retailing tactics, brand positioning and product uniqueness.

Jindal Saw Ltd must position its product in such a way that it builds a clear vision in the client’s mind, providing a specific identity/reference point for the goods and services. About their positioning, they are one of the biggest leading global manufacturers and suppliers of Iron & Steel pipe products, fittings and accessories.

Marketing Campaigns

Jindal Saw Ltd now does not have any marketing campaigns. Since it is a B2B business where Jindal Saw Ltd makes a commercial transaction with another. Jindal Saw Ltd products are sourcing materials or providing raw material to other companies for the further production process for output.

Jindal Saw Ltd uses the same marketing techniques as its competitors are using. The marketing campaign which they follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Jindal SAW Corporate Film

Marketing Strategy of Jindal Saw Ltd - Jindal SAW Corporate Film

On Youtube named Razzmatazz Films Pvt. Ltd. has published some short corporate videos of Jindal Saw Ltd. highlighting the manufacturing units, process, and corporate leaders at Jindal Saw Ltd.

Jindal Saw Ltd launches such advertisements and other media campaigns to build a reputed brand identity in India and other foreign countries.

Jindal Stainless Ad 2022, Pipes & Tubes Sector

Marketing Strategy of Jindal Saw Ltd - Jindal Stainless Ad 2022, Pipes & Tubes Sector

Another Youtube video posted by the unit Jindal Stainless has a viewership of more than 1.4M. Jindal Stainless Ad 2022 highlights the Pipes & Tubes Sector that is Jindal Saw Ltd in which a child grows up with the reassuring strength of this timeless material in his home. 

The gates, railings, and furniture made with Jindal Sathi Seal Powered Stainless Steel Pipes and Tubes act as scornful onlookers to the child’s voyage from strength to strength. And so the Jindal Saathi promise stays true generation after generation. The ad campaign got successful using the right Youtube marketing strategies.

Social Media Marketing

Jindal Saw Ltd Limited is on LinkedIn, Twitter, and Facebook, among several other social media platforms. Linkedin has the most followers (31k+ followers) and is not active in posting, and updating about its LinkedIn.

Twitter and Facebook are quite active and have few posts related to corporate achievements, sustainability, nations’ celebrations, festivals etc., and do have a follower base of 2k to 7k. Jindal Saw Ltd does not have any Instagram account.

The reason behind Jindal Saw Ltd not being relatively active on social media platforms is that as we told you earlier and you also know that Jindal Saw Ltd is a B2B company that directly deals with its clients, so SMM and other digital marketing activities do not play important role in the marketing strategy of Jindal Saw Ltd.

SEO Strategies

Marketing Strategy of Jindal Saw Ltd - SEO

According to SEO ranking, it is considered that the number of keywords below 500 is Bad, above 1000 is said to be good and 10,000 + is considered amazing. As we can see that Jindal Saw Ltd has 2,611 organic keywords and it’s considered as good. That means Jindal Saw Ltd’s digital marketing is gaining a good number of insights. 

Also, the monthly traffic is around 14K+, which is considered average. As a result, Jindal Saw Ltd’s SEO strategies still need to be improved while also working hard enough to keep the company soaring in the Google organic SERP rankings.

Influencer Marketing

Jindal Saw Ltd has not done influencer marketing so far, but if they go with influencer marketing, it can improve their brand recognition. 

Ecommerce Strategies

In talking about e-commerce strategies Jindal Saw Ltd has its website from where you can get to know about their products and make an inquiry. Also, you can easily get their contact details from their website. 

However, because they do not sell their products through their website, the management of the company has to work on their e-commerce strategies on their websites, which will raise revenue and expand the company’s market reach.

Content Marketing Strategies

Jindal Saw Ltd is a business-to-business company that does not require to do content marketing. They only create Facebook posts as content, which are good and can be improved a little more. Through their website, one can contact the firm for business-related queries.


This ends our elaborative marketing strategy of Jindal Saw Ltd. Let us conclude our learning below from the marketing strategy of Jindal Saw Ltd.


What’s Unique with Jindal Saw Ltd’s Marketing Strategy?

Jindal Saw Ltd is India’s largest iron and steel piping solutions provider. Their biggest shortcoming is their lack of marketing effort. Marketing is a crucial function in a company’s existence, and digitalization is rapidly increasing in the current context. 

Since the last two years in a pandemic, everything has gone digital over the period and due to this the importance of digital marketing has increased drastically, so it has become important to know about this growing field in detail.

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Jindal Saw Ltd has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Jindal Saw Ltd check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Jindal Saw Ltd, and do share your thoughts on this case study marketing strategy of Jindal Saw Ltd in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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