Complete Marketing Strategy of Piramal Enterprises

Marketing Strategy of Piramal Enterprises

Segmentation, Targeting, and Positioning

Segmentation is the process of breaking a targeted market into segments that may be contacted. Market segmentation divides a market into subgroups based on demographics, requirements, priorities, shared interests, and other psychographic or behavioural traits that help to better understand the target audience. Talking about the segmentation of Piramal Enterprises it has segmented its business into individuals and corporates who are seeking pharma products to achieve healthy living and to facilitate prevention.

Targeting a business’s choice of potential customers to whom it wants to sell products or services. The targeting approach requires segmenting the market, selecting the most relevant segments, and identifying the products that will be supplied in each segment. So here in this case the targeted audience of Piramal Enterprises are middle class and upper-class individuals who frequently purchase pharmaceutical products to fulfil their medical needs.

Positioning is the final phase of the ‘STP’ process, and it focuses on how the customer perceives a product or service in comparison to the competitors, which is critical for gaining a competitive edge in the market. To gain a competitive edge in the market, Piramal Enterprises always positions itself as a quality and affordable pharmaceutical products distributor. 

Marketing Campaigns

The Consumer Products Division of Piramal Pharma Limited today announced its collaboration with Kareena Kapoor for the Little’s Baby Wipes and Little’s Comfy Baby Pants brand names. She is an example to all new mothers because of her recent childbearing and continues providing the finest healthcare for both of her children. 

Little’s, which was founded in the 1980s, features a wide assortment of items for children aged 0 to 4. Over the last three decades, the brand has garnered the trust of Indian mothers by delivering all of their children’s necessities. With the simple insight that infants fall in love with those who look after their smallest belongings, such as their mothers, brand little’s was designed to look after the comfort and health of the babies throughout their lives.

Piramal Pharma’s consumer goods segment has hired actor Ajay Devgn as the brand ambassador for Tetmosol, the company’s main medication. Devgn will be responsible for marketing Tetmosol to customers across India as part of this collaboration, to increase its consumer market reach. Tetmosol Dusting Powder and Tetmosol Plus Cream are components of the brand’s plan to increase its skin infection products.

“We are happy to cooperate with Ajay Devgn to promote Tetmosol to our consumers throughout India and broaden our reach,” said Nitish Bajaj, CEO of Piramal Pharma’s consumer products unit. Because of the high frequency of skin diseases in India due to the tropical environment, we have developed two new product offerings: Tetmosol Dusting Powder and Tetmosol Plus Cream. With his ferocious performances, Ajay Devgn has established himself as one of India’s most popular actors, and he fits in well with our decades-old brand.”

Social Media Marketing

Piramal Enterprises is on Instagram, Twitter, and Facebook, among several other social media platforms. Instagram has the most followers, followed by Twitter and then Facebook. The Instagram and Twitter accounts have between 10 and 12,000 subscribers. The articles are mainly promotional and informative, with a few posts on their new product launch thrown in for good measure.

SEO Strategies

As per SEO ranking, it is said that the Number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, it has www.piramal.com 5,413 organic keywords and it’s considered good. That means the digital marketing of Piramal enterprises is gaining a good number of insights. Piramal Enterprises’ digital marketing is attracting a large number of visitors. The monthly traffic is in the 64k+ range, which is considered the best.

But this is not enough if the company has to set a benchmark in front of its competitors or to remain at its peak in this industry i.e. Piramal Enterprises need to work on its SEO strategies so that it can attract a large amount of organic traffic to their site which leads to an increase in their sales which is good for the company.

Influencer Marketing

With the recent appointment of Rahul Dravid as its Brand Ambassador, Piramal Realty, the real estate business of the Piramal Group, introduced its new campaign “#AtHomeWithDravid.”

The #AtHomeWithDravid campaign is based on a simple premise: “Coming home, no matter who you are or where you go is always a special and reassuring sensation. Piramal Realty hopes to convey a simple message through this campaign: even famous people like Rahul Dravid find solace in their own homes, surrounded by family members.

Sourav Ganguly has joined Piramal Enterprises’ Consumer Products Division as the brand ambassador for the antacid brand ‘Polycrol.‘

India’s Mumbai | 24th of February, 2020: Sourav Ganguly, former captain of the Indian cricket team and current president of the Board of Control for Cricket in India (BCCI), has been named as the brand ambassador for Piramal Enterprises’ antacid brand ‘Polycrol.’

Polycrol, a recognized brand among customers for over four decades, has established itself as a trusted product by giving them immediate relief from acidity. Polycrol, a mint-flavoured liquid antacid, is one of India’s most popular antacid products, and it ranks in the top three in Eastern India, including West Bengal, Assam, and Odisha.

E-Commerce Strategies

All of Piramal Enterprises’ goods are listed on its website, www.piramal.com, and it is also advertised on netmeds.com. As we can infer that Piramal Enterprises are not listed on various e-commerce websites which is not good for the company as the company has a large chunk of products but has less reach to the consumers. So the management of the company has to work on their e-commerce strategies i.e. they have to list the company on all famous e-commerce websites which lead to an increase in revenue of the company and also increase its reach to the market. 

Mobile Apps

Piramal Group has a Piramal Capital and Housing Finance application. The PCHFL mobile app offers a one-stop shop for all of your loan account information. This smartphone app is simple to use. PCHFL subscribers can use their registered cellphone number to log in to this app.

Content Marketing Strategies

Piramal Enterprises is a social media powerhouse. The contents of the post are linked to the debut of new goods or medication discoveries, as well as public awareness messages. The only way to share material is via Facebook, Instagram, or Twitter. Also, several media such as The Hindu, MoneyControl, The New Indian Express, The Economic Times, and others have published press releases regarding their goods.

This ends our elaborative marketing strategy of Piramal Enterprises. Let us conclude our learning below from the marketing strategy of Piramal Enterprises.