Complete Marketing Strategy of Jaiprakash Associates

In a previous article, we learned about the Complete SWOT Analysis of Jaypee Group. In this blog, today we will elaborate on the Marketing Strategy of Jaiprakash Associates. 

The goal is to learn about Jaiprakash associates and how they became a significant business; since its founding five decades ago, Jaiprakash associates have been known for turning obstacles into opportunities.

In today’s modern world, as you can see we are surrounded by digital media and marketing is the main core of every industry. If you are curious to know more about digital marketing then do check out our Free Masterclass in Digital Marketing by the CEO and founder of IIDE, Karan Shah. 

Now, we will learn about the entire Marketing Strategy of Jaiprakash Associates by the end of this blog. Before diving deep into it, let’s begin by learning about the company, products, services, success story and many more. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]