Detailed Marketing Strategy of Jindal Poly Films – With Complete Overview

Updated on: Jun 27, 2022
Marketing Strategy of Jindal Poly Films - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In our previous blog, we got to learn about the Marketing Strategy of Piramal Enterprises which is an international company with interests in pharmaceuticals, real estate, and financial services. We studied their marketing mix and marketing strategy and tactics. Today in this blog, we will be learning about the marketing strategy of Jindal Poly Films.

The objective is to learn about Jindal Poly Films limited and how they are becoming one of India’s leading business conglomerates and how they became the largest manufacturer of BOPET and BOPP films in India.

As you can see, the world is now completely online, and marketing is at the heart of every business. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by our CEO and Founder, Karan Shah.

By the end of this blog, you will learn about the entire marketing strategy of Jindal Poly Films. So let’s begin with the company’s story, target audience, and digital presence.

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About Jindal Poly Films – Company Overview

The Jindal Company was founded in the year 1952 and is a renowned maker of Steel Pipes, Cold Rolled Steel Strips, GP/GC Sheets, and API Pipes.

Jindal Poly Films operates a flexible packaging film manufacturing facility in Nasik, India. The company uses the latest technology from German manufacturers such as Dornier, Bruckner, and Kampf. Its distribution network spans 40 countries and covers 95 per cent of the global market.

India’s Jindal Thermal Power: The B.C. Jindal Group ventured into the thermal power generation business by constructing “Jindal India Thermal Power Ltd” in Angul, Orissa, with two coal-based 600 MW units totalling 1200 MW. The Power Plant is one of the country’s main power generators, with the lowest production costs.

Jindal Poly Films limited began as a polyester yarn manufacturer in 1985 and expanded into BOPET film production in 1996. They began manufacturing BOPP and metalized film in 2003. In November 2003, they acquired Rexor S.A.S., a French company that manufactures metalized and coated films, as well as tear tape, stamping foil, security thread, and other high-value products.

Jindal Films is a global developer and manufacturer of speciality biaxially oriented polypropylene (BOPP or OPP) films. Jindal Films offers multi-layer clear, white opaque, and metalized films, as well as water-based coated films. While Jindal Films products are used in a variety of end-use applications, their primary market segments are Flexible Packaging and Labeling.

The manufacturing plant in Nasik, Maharashtra, is the world’s largest BOPET and BOPP film production facility. They are the 8th largest BOPET Film manufacturer in the World.


Quick Stats on Jindal Poly Films
CEO Mr. Vinod Kumar Gupta
Area Served Worldwide
Industry Product Manufacturing Industry
Market Share/ Revenue $ 2 billion
Vision To be the preferred partner for our valued customers across the globe and ensure an attractive value proposition in terms of a diverse portfolio, consistent quality and constant innovation.
Tagline N/A


Marketing Strategies of Jindal Poly Films

Let’s take a look at Jindal Poly Films Limited’s marketing strategies. And how they carry out the marketing campaign etc.

Segmentation, Targeting, and Positioning 

Segmentation can assist the company is focusing on key features and providing customers with features they are more likely to use. Business consumers have a wide range of needs, wants, and demands, as well as locations, resources, access to technology, different cultures, purchasing attitudes, and how they use the products and services.

Polyester film, steel pipes, polypropylene film, and steel pipes are among their various segments.

Market segmentation is the process by which Jindal Poly Films divides the overall market into smaller segments and groups with similar characteristics, purchasing habits, socioeconomic status, and so on. This is done to communicate with the target audience more efficiently and effectively.

Jindal Poly Films’ target audiences are mostly everyone who uses these products in any industry. Consumer durables, transportation, construction, and packaging are among the industries that use them extensively.

Jindal Poly Films is a well-known brand in the chemical and industrial products industries. Because of the industry’s lower production costs and direct connection to consumers via e-commerce and other online retailing tactics, brand positioning and product uniqueness have become increasingly important. 

Jindal Poly Films must position its product in such a way that it builds a clear vision in the customer’s mind, providing a specific identity/reference point for the goods and services. About their positioning, they are one of the biggest leading players in poly films.

Marketing Campaigns

Jindal Poly Films now does not have any marketing campaigns. Jindal Poly Films uses the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Jindal Poly Films launches such advertisements and other media campaigns to increase its presence in India and other foreign countries.

Social Media Marketing

Jindal Poly Films Limited is on LinkedIn, Twitter, and Facebook, among several other social media platforms. Linkedin has the most followers ( 14k+ followers ) and is actively posting, and updating about its products.

Twitter and Facebook are not active and have not posted much in the last year, and do not have many followers. The posts on LinkedIn are mainly on product information or festival wishes and also a few posts on their new product launches.

SEO Strategies

Marketing Strategy of Jindal Poly Films - SEO

According to SEO ranking, it is considered that the number of keywords below 500 is Bad, above 1000 is said to be good and 10,000 + is considered amazing. As we can see that Jindal Poly Films has 1,406 organic keywords and it’s considered as good. That means Jindal Poly Films’ digital marketing is gaining a good number of insights. 

Also, the monthly traffic is around 17K+, which is considered average. As a result, Jindal Poly Films’ SEO strategies still need to be improved while also working hard enough to keep the company soaring in the Google organic SERP rankings.

Influencer Marketing

Jindal Poly Films has not done influencer marketing so far, but if they go with influencer marketing, it can improve their brand recognition. 

Ecommerce Strategies

In talking about the e-commerce strategies Jindal Poly Films has its website from where you can get to know about their products and make an inquiry. Also, you can easily get their contact details from their website. 

However, because they do not sell their products through their website, the management of the company has to work on their e-commerce strategies on their websites, which will raise revenue and expand the company’s market reach.

Content Marketing Strategies

Jindal Poly Films is a business-to-business company that does not require to do content marketing. They only create Linkedin posts as content, which are good and can be improved a little more. Also, they can have a blog section on their website to provide the proper information about the products, plans and projects to the customers.


This ends our elaborative marketing strategy of Jindal Poly Films. Let us conclude our learning below from the marketing strategy of Jindal Poly Films.

Digital Marketing Academic Challenge 2024 - DMAC

What’s Unique with Jindal Poly Films Marketing Strategy?

Jindal Poly Films is India’s largest BOPET and BOPP maker, as well as the world’s eighth-largest BOPET manufacturer. Their biggest shortcoming is their lack of marketing effort. Marketing is a crucial function in a company’s existence, and digitalization is rapidly increasing in the current context. 

The company appears to be taking tiny moves towards marketing direction, as seen by their Linkedin posts. They’ll need a strong SEO foundation to boost monthly traffic and sales, but they still have a long way to go. 

The company must focus on hiring digital marketers and marketing professionals, in the hopes that they will consider this step to achieve the desired results.

Since the pandemic, the importance of digital marketing has increased dramatically, and it is here to stay; it is moving from a “good to have” to a “must-have” skill. 

Almost every other firm, like Jindal Poly Films, is striving to boost its digital presence and, as a result, is looking for digital marketers. Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Jindal Poly Films has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Jindal Poly Films, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Jindal Poly Films, and do share your thoughts on this case study of the marketing strategy of Jindal Poly Films in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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