Latest Case Studies

Nestlé’s marketing strategy has established it as a global leader in the food and beverage industry. From social media to in-store displays, the marketing strategy of Nestle proves their dedication to improving lives. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

What is a more effective beverage to have in the morning? A hot cup of chai? Or a brewing coffee? The debate will go on, but hey! Tim Hortons, Canada’s iconic coffee brand, has grown from a single doughnut shop in 1964 to over 5,700 outlets across 13 countries.  While it dominates in Canada, global competition and changing consumer habits raise some serious questions. Can it continue to brew success internationally? This SWOT analysis is a must-read for business students, marketers, and entrepreneurs trying to understand what makes a national brand go global, and what might hold it back.

Rolls-Royce employs a highly exclusive marketing strategy, focusing on personalized experiences and elite clientele. Key marketing channels include private events, bespoke design consultations, and collaborations with luxury brands like Hermès. The brand educates its audience by emphasizing craftsmanship, heritage, and the art of personalization, positioning its vehicles as unique works of art tailored to individual tastes.

In our last blog, we discussed the SWOT Analysis of one of the leading videogame creators and hardware manufacturers, Nintendo. In this blog, we will do an in-depth SWOT Analysis of Electronic Arts. It is one of the largest video game companies in the world by market capitalization. It is also one of the top gaming companies in the world by revenue. Electronic Art is one of the wealthiest gaming companies in the world with total assets of $11.2 billion. It has marketed its products by focusing more on social media influencers. It can improve its marketing techniques by implementing some of the latest digital marketing techniques as most of its target audience are online users. Having knowledge of the latest digital marketing skills is very important for any business. If you want to know what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us more eager to know about the story of how Electronic Arts became the big brand it is today. So, for that, we will be doing a SWOT Analysis of Electronic Arts. But before we start with its SWOT Analysis let us learn about Electronic Arts as a Company, its products, competitors, financials, and more.

Previously we delved into the SWOT Analysis of Boeing, a researcher and developer of airlines. In the case study, we’ll study the SWOT Analysis of 3M Company. The 3M Company is recognised for its innovative culture and research and development investments, which have resulted in the development of several new products for both the industrial and consumer sectors. Marketing fluctuates in response to changing societal preferences. Attend our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, to learn more about today’s effective marketing.  Let us study more about the 3M Company, its founding, products, financial state, and rivals before we begin the SWOT Analysis of 3M Company.

Last time we had done a detailed SWOT Analysis of Nvidia, an American multinational technology company. In this, we will be doing a detailed SWOT analysis of Qualcomm, an American multinational corporation.  The world’s leading wireless technology innovator is Qualcomm. It is an American multinational corporation that creates software, semiconductors and services related to wireless technology. It owns patents that are essential to 4G and 5G CDMA2000, TD-SCDMA and WCDMA mobile communications standards.  Marketing is another aspect of Qualcomm’s growth. As we all know after Covid-19 the world is going online. Hence, marketing strategy is also changing. The new form of marketing is a digital marketing and if you are interested in learning skills of digital marketing then check our Free MasterClass on Digital Marketing 1O1 by Karan Shah, the CEO and Founder of IIDE. In this blog, we will do an extensive SWOT analysis of Qualcomm and find out the company’s overall performance. We will also be talking about products of Qualcomm as well as Qualcomm’s close competitors. Before we begin with our analysis let’s learn more about Qualcomm, the company’s overview, its founding, products and competitors. 

In our previous article, we went through a complete SWOT analysis of Corona. In this study, we are going to go through the SWOT analysis of Marlboro. One of the world’s best-selling cigarette names in the world – Marlboro is a brand that has a high reputation among smokers due to its unique and appealing advertising to the mass market. As the brand is vintage to the world of cigarettes, operating since 1924 and the pride of Great Marlborough Street, London. Why? Because the brand has always catered to its customers in a significant manner and kept its target audience interested.  Another aspect that gave Marlboro a leading position today is its marketing campaigns. As the world is swept away by the online stores, marketing has also taken a phenomenal turn and if you are interested in learning about the latest in the digital marketing industry – attend our Free MasterClass on Digital Marketing 101, led by the Founder and CEO of IIDE, Karan Shah. Therefore, the goal of this article is to provide you with valuable insights surrounding the brand, using the latest facts, updates and even how Marlboro gained its supremacy in the cigarette industry. So, let’s now dive in to know more about Marlboro before starting with the SWOT analysis of Marlboro.

In a previous article, we learned about the marketing strategy of the Indian Oil Corporation. In this blog, we will get a detailed study of the marketing strategy of Castrol – India’s leading automotive and industrial lubricant manufacturing company. The goal is to get an insight into Castrol and how it is now one of the leading lubricant manufacturing companies in India and how it aims to become the largest lubricant manufacturing industry in India. Nowadays, the world works mostly online now, and marketing is the core of every industry. If you are interested to learn more about marketing then check out our Free Masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah.  In this blog, we will learn the entire marketing strategy of Castrol. But, before we move any further let’s begin with the company’s history, target audience and digital presence.

L’Oréal has built its strategy around the idea of “Universalisation”, meaning global reach plus local relevance. It uses strong R & D, digital transformation (AI, Beauty Tech), and sustainability as pillars. Key channels include omni-channel distribution, digital/E-commerce, localized innovation and storytelling, plus a multipolar operational model.  This blog explores how L’Oréal sets its marketing goals, who its customers are, what strategies it uses, what results it has achieved, what works and what challenges remain, and future directions. Before diving in, this analysis was prepared by Manik Jayee, a student currently pursuing IIDE's Post graduation in digital marketing course. If you found insights here useful, feel free to share feedback it's much appreciated!

In our previous article, we discussed the marketing strategy of RITES. In this article, we are going to discuss the marketing strategy of BNSF. One of the fundamental abilities you need to operate a business is marketing. You can present your brand to the world with the aid of marketing. But currently, digital marketing is overtaking traditional marketing in importance. Being digital lets brands interact with their audience directly due to the rise in internet usage around the world. If you want to understand the fundamentals of this new digital marketing talent, Karan Shah, the CEO and Founder of IIDE, will be offering a free masterclass. Now without any hustle and bustle let’s get to the Marketing Strategy of BNSF. First, let’s learn about the company in detail.

Some brands have grown exponentially since their inception. Cartier is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Cartier’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy.  This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. If you’re interested to know about Digital Marketing, feel free to check out IIDE’s free masterclass made by Karan Shah, the CEO and founder of IIDE. About Cartier Originating in 1847 through the vision of Louis-François Cartier, the distinguished French luxury label, Cartier, has earned global acclaim for its exceptional jewellery, watches, and accessories, characterised by their intricate craftsmanship and elegance. Over the years, Cartier has cultivated a storied legacy, producing timeless and iconic creations synonymous with opulence and prestige. Now that we are discussing Cartier, let’s take a look at their marketing strategy too. What’s new with Cartier? Here’s what was buzzing around Cartier recently:  V, also known as Kim Tae-hyung of a very popular Korean-Pop band BTS, just became Cartier’s newest global brand ambassador.  Luxury watches by Cartier and Omega, astonishingly outperformed the high-end luxury watches by Rolex in the watch market. The prices have grown by about 17% within the market, which also caught the eyes of collectors, who are seeking interest in undervalued pieces.  The Cartier Women’s Initiative (CWI) program has recognized eleven exceptional women entrepreneurs from diverse corners of the globe. Cartier held an exclusive exhibition in Hong Kong, that celebrated the beauty and strength of women. It was held at the Hong Kong Palace Museum, named ‘Cartier and Women’, and celebrated the themes of femininity.  Cartier unveiled revamped Tank Française, Tank Louis Cartier, and Tank Normale watches at Watches and Wonders 2023  Let’s now understand the target audience of Cartier better with the help of a buyer persona.

This is a SWOT analysis of Coca-Cola, a renowned beverage industry giant sold in over 200 countries, including Nepal, showcasing its truly global reach. Let's dive deep into the company and its inherent strengths and weaknesses, the promising opportunities it can leverage, and the potential threats it must navigate in this dynamic market. Understanding these factors is crucial for analyzing Coca-Cola's strategic position and future prospects across diverse regions.