Complete SWOT Analysis of Grab – A Southeast Asian Technology Company

We have previously written an article on the SWOT analysis of HelloFresh – a publicly-traded German meal-kit company. This time we are back with another blog on the SWOT analysis of Grab.

The top food delivery platform in Malaysia – Grab Holdings Inc or Grab, is a Southeast Asian technology company headquartered in Singapore and Indonesia. Aside from transportation, the company provides food delivery and digital payment services through a mobile app.

Grab marketing efforts have greatly aided them. Marketing aids in the fulfilment of the desires and preferences of the target audience. Because every other company now uses digital marketing, it has become a very important and necessary skill to learn. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah.

This blog has been written to gain a thorough understanding of Grab company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Grab.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Apr 10, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.