360° Guide to Marketing Strategy of Sprite – With Campaigns

In a previous article, we learned about the detailed SWOT analysis of Sprite. In this blog, we are going to further elaborate on the Marketing Strategy of Sprite – as the biggest lemon & lime flavoured soft drink competing against 7UP.

The ultimate key purpose is to gain insights into the Sprite brand and how it came about. It is currently the sixth best-selling soft drink brand worldwide and is aiming to become the world’s largest lemon & lime soda producer across the world with the help of its extensive marketing efforts as Coca-Cola’s second best-selling product.

It’s not a surprise that everything has become digital since Covid hit and most businesses are going online.

As lockdowns became the new reality, businesses and consumers went digital which resulted in an increase in e-commerce from 14% to 17% in a period of a year. Providing and purchasing more goods and services urged a cry for digital marketing. 

Marketing is now more crucial than ever and is the backbone of many online businesses.

If you are interested in learning new-age digital marketing, then you should definitely take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we will investigate the full marketing strategy of Sprite. But first and foremost, let us begin by getting to know the company and the brand a little better.