360° Guide to Marketing Strategy of Sprite – With Campaigns

In a previous article, we learned about the detailed SWOT analysis of Sprite. In this blog, we are going to further elaborate on the Marketing Strategy of Sprite – as the biggest lemon & lime flavoured soft drink competing against 7UP.

The ultimate key purpose is to gain insights into the Sprite brand and how it came about. It is currently the sixth best-selling soft drink brand worldwide and is aiming to become the world’s largest lemon & lime soda producer across the world with the help of its extensive marketing efforts as Coca-Cola’s second best-selling product.

It’s not a surprise that everything has become digital since Covid hit and most businesses are going online.

As lockdowns became the new reality, businesses and consumers went digital which resulted in an increase in e-commerce from 14% to 17% in a period of a year. Providing and purchasing more goods and services urged a cry for digital marketing. 

Marketing is now more crucial than ever and is the backbone of many online businesses.

If you are interested in learning new-age digital marketing, then you should definitely take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we will investigate the full marketing strategy of Sprite. But first and foremost, let us begin by getting to know the company and the brand a little better.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 1, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.