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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Complete SWOT Analysis of JSW Steel – India’s 2nd Largest Steel Company
In our last blog, we did an ultimate SWOT Analysis of India’s leading steel supplier and manufacturer, Tata Steel. Here we will be doing a complete SWOT Analysis of JSW Steel. JSW Steel is one of the fastest-growing steel companies in India. It is also one of the largest steel producers in the world. It is also the 2nd largest steel company in India. JSW Steel has gained such large success in the market with a large presence in the market with some excellent digital marketing. As most of the people are online it is easy for the companies to advertise and target their customers as most of the people are using digital media nowadays. Digital marketing has become the most essential part of every company. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how JSW Steel has a prominent position in the market. To understand that we have given a complete SWOT Analysis of JSW Steel. Before we start with its SWOT Analysis let us learn about JSW Steelas a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconApr 22, 2026

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Extensive SWOT Analysis of Goldman Sachs – World’s Second Largest Bank
In our last blog, we had done an outright SWOT analysis of one of the largest private-sector banks, HDFC. In this blog, we will be discussing the SWOT Analysis of Goldman Sachs. Goldman Sachs is one of the largest banks in the world in terms of total assets. It was also the 2nd largest bank in the world by revenue generated from investment banking in 2020. It is the leading financial advisor to mergers and acquisitions all over the world with deals worth $152.8 billion. It was able to gain such large deals with the help of its strong digital marketing presence which gave them a wider reach. So if you are interested in learning the latest skills in digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. This makes us keen to know how Goldman Sachs is able to gain such a large presence in all parts of the world, here we have done a comprehensive study on the SWOT Analysis of Goldman Sachs. But before we look into its SWOT analysis let us first know about Goldman Sachs as a company, its services, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconApr 22, 2026

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SWOT Analysis of Electronic Arts: Top Video Game Company
In our last blog, we discussed the SWOT Analysis of one of the leading videogame creators and hardware manufacturers, Nintendo. In this blog, we will do an in-depth SWOT Analysis of Electronic Arts. It is one of the largest video game companies in the world by market capitalization. It is also one of the top gaming companies in the world by revenue. Electronic Art is one of the wealthiest gaming companies in the world with total assets of $11.2 billion. It has marketed its products by focusing more on social media influencers. It can improve its marketing techniques by implementing some of the latest digital marketing techniques as most of its target audience are online users. Having knowledge of the latest digital marketing skills is very important for any business. If you want to know what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us more eager to know about the story of how Electronic Arts became the big brand it is today. So, for that, we will be doing a SWOT Analysis of Electronic Arts. But before we start with its SWOT Analysis let us learn about Electronic Arts as a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconApr 22, 2026

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SWOT Analysis of Abbott Laboratories: India’s Pharma Leader
In our previous blog, we did a detailed SWOT Analysis of one of the world’s largest leading retailers, Walgreens. Here we will be doing an Elaborated SWOT Analysis of Abbott Laboratories It is one of the largest biotech and pharmaceutical companies based on employee numbers. It is also one of the largest Pharmaceutical Companies in India. Abbott Laboratories has gained large success in its industry. It can improve its market standing by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Abbott Laboratories maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Abbott Laboratories. But before we start with its SWOT Analysis let us learn about Abbott Laboratories as a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconApr 7, 2026

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Future Retail SWOT Analysis 2026 - Strengths, Weaknesses, Opportunities & Threats
Future Retail, once India's retail pioneer behind the iconic Big Bazaar brand, now stands at a critical juncture as court-ordered liquidation proceeds throughout 2026.  What led to the dramatic fall of this retail giant, and what lessons can entrepreneurs and business students extract from its collapse? This analysis examines the strategic missteps, financial turmoil, and competitive pressures that transformed a market leader into a case study of corporate failure.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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Detailed SWOT Analysis of Real Fruit Juice with Infographics
Previously we saw the Marketing Strategy of McDowell, today let’s explore the SWOT analysis of Real Fruit Juice. Dabur, an ayurvedic pharmaceutical company, entered the fruit-based drinks market with the release of Dabur Real juices. Dabur created a name for itself in the market with its Real and Real Activ fruit juices, which are now available in nearly 16 different varieties.  The company achieved its success due to its high-quality products and proper marketing strategies. Marketing is an essential factor for the success of any company. Post-pandemic marketing took a digital shift known as digital marketing. If you want to know about digital marketing, check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. This blog will explore the SWOT analysis of Real Fruit Juice but before that let’s have a look at some of the facts about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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SWOT Analysis of Dabur 2026 - The Largest Ayurvedic Health Care Company
Dabur is one of India's largest and most trusted FMCG companies, known for its Ayurvedic and natural products. With a vast portfolio that includes healthcare, personal care, and food products, Dabur holds a strong position in the market. But how does this brand sustain its edge in a competitive environment? Read on to explore Dabur's current SWOT analysis and understand why it matters for entrepreneurs and business students alike.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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SWOT Analysis of Shoppers Stop 2025: Strengths, Weaknesses, Opportunities, and Threats
Launched in 1991, Shoppers Stop is recognised as India's pioneering department store, having successfully evolved from a single-brand entity into a leading fashion and lifestyle retail destination.  The brand was established with a strong market presence by consistently delivering premium-quality items that remain accessible and attainable to the mass Indian consumer. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Bhavesh Dudeja. He is a current student in IIDE's PG in Digital Marketing, March Batch 2025. If you found this helpful, feel free to reach out to him to send a quick note of appreciation for his fantastic research. He will appreciate the kudos!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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Complete Marketing Mix of Lenovo With Company Overview
Lenovo is a multinational technology corporation headquartered in Hong Kong. It is regarded as one of the world’s largest manufacturers of personal computers. It is a global company that operates and sells products all over the world. Let’s see how they manage to achieve their goal now that they’ve become a global application company. Lenovo’s Digital Marketing Strategy must have played a significant role in promoting its product portfolios among its target market. In this case study, we will be examining the marketing mix of Lenovo that will give us insights into the company. So, let’s get started with the introduction of Lenovo.  You can explore new career paths with AI courses online.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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An Extensive Marketing Mix Of Zara with Detailed Analysis 
Introduction A Spanish clothing brand popularly known as Zara is a company where people can find unique, trendy, fashionable, and comfortable clothes with present-day essence. Zara is believed to be the hotspot of fashion. Ever since its origin, Zara consistently launches its new product offerings with a different taste of fashion.  The typical marketing mix helps a company to build its foundation stronger. In this case study, we will be discussing how Zara uses its marketing mix profoundly to popularize its products. let’s deep dive into the Marketing mix of Zara. You can build a strong professional profile with an MBA in digital marketing.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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In-depth SWOT Analysis of Kotak Mahindra Bank with Complete Explanations
Kotak Mahindra Bank is the third-largest private sector bank with a market capitalization of 3,57,000 Crore INR. Founded in the year 2003, Kotak Mahindra Bank has a wide distribution network with 1391 branches spread over 689 locations through 2163 ATMs. In this case study, we will learn about the SWOT Analysis of Kotak Mahindra Bank. An MBA in digital marketing helps you understand advanced tools and platforms.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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Bosch 2025: Strategic Insights into Market Position, Challenges, and Growth Opportunities 
Bosch is a global leader in engineering and technology, with strong positions in automotive solutions, consumer goods, and smart technologies. In 2025, Bosch is focused on sustainable mobility, digitalisation, AI, and connected solutions, while investing in EVs, IoT, and Industry 4.0 innovations. Its diversified portfolio and commitment to sustainability, including carbon-neutral operations and hydrogen fuel cell investments, make it well-positioned for growth. However, Bosch faces challenges like high dependence on the automotive sector, intense global competition, rising R&D costs, and economic uncertainties that may affect profitability. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Monisha Ghosh. She is a current student in IIDE's PGDMS, MARCH Batch 2025. If you found this helpful, feel free to reach out to Monisha Ghosh to send a quick note of appreciation for her fantastic research, she will appreciate the kudos!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconMar 30, 2026

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