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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Power China: Engineering Firm Overview
In our prior blog, we learned about the SWOT analysis of Power China, the world’s largest power engineering contractor. In this blog, we’ll go over the marketing strategy of Power China in detail also known as Power Construction Corporation of China Ltd.The goal of this blog is to provide you with information about Power China’s journey from a Chinese construction company to the world’s largest power engineering contractor. With 180,883 employees, it is the largest annual income in the Chinese region.Another element of Power China’s expansion is marketing. As the world becomes more digital in the twenty-first century, marketing methods are changing rapidly. If you’re interested in modern digital marketing, do attend IIDE’s Free MasterClass on Digital Marketing 101, offered by our CEO and Founder, Karan Shah. In this blog, we will run through the detailed marketing strategy of Power China and find out the company’s overall performance. Before we begin our deep dive, let us start by learning about the company’s overview, target audience, and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Poste Italiane: Italy’s Postal Service
In our previous article, we learned about the SWOT Analysis of Poste Italiane. In this article, we are going to elaborate on and understand the Marketing Strategy of Poste Italiane.Along with the postal service, Poste Italiane also provides logistics, insurance, payment, and financial services. It has wide recognition in Italy. The objective here is to learn and gain an insight into Poste Italiane and to know how it has turned into the largest postal service provider in the country.Marketing is one of the most important aspects of the success of any company. As we all know that the world around us has become entirely online now, marketing our brands digitally has become very important. If you are someone interested in learning the new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Further in this blog, we will have a detailed study on the marketing strategy of Poste Italiane. Before we start that, let us begin by knowing about the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Polycab India – Complete Overview
In our previous article, we learnt in detail about the SWOT analysis of Polycab India. In this blog, we are going to cover the marketing strategy of Polycab India.The objective is to help you gain insights into Polycab India’s transition from being an electrical store to becoming one of the most recognized and respected brands in India.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for Polycab India in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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The Marketing Strategy of Policy Bazaar to Achieve Success
Taking the policy is a responsibility in our life. Nowadays, the policy has become a protection for our lives. Even when buying a new car, bike, or any item, we will take the policies, Because they will work as a protection for an item that we will be buying. Policybazaar is an online policy lender company. Policybazaar is one of the leading companies in the policy industry. In the pandemic situation, the number of policymakers has increased making it lead the market. Marketing is one of the factors for growing brand awareness in the market. Marketing is the process of creating trust and honesty from companies to customers. In this blog, we will be looking into the Marketing Strategy of Policybazaar, but firstly, let us know a few more details about the company. About Policybazaar Policybazaar is an Indian insurance company and Multinational financial company based in Gurgaon in Haryana, situated in 2008. When Policybazaar was introduced in India, insurance customers faced a tough time. Due to a lack of knowledge of the products and clarity was missing. Policybazaar was the only online platform in 2008 for buying insurance online. Policybazaar started from the imagination of a few people without insurance experience. The group of people imagined policy, and from that imagination, they started their journey at Policybazaar.com. Policybazaar is designed in way to find out all data about the insurance policy in one platform. At present, policybazaar.com is India’s leading Insurance website. Policy Bazaar is working on the policy Customer First and Sustainability Profitability for the entire insurance system. Competitor Analysis of Policybazaar Companies like BankBazaar, Coverfox, Easypolicy, Acko, and Turtlemint are PolicyBazaar’s main competitors in the online policy sector. In order to be relevant in this highly competitive market sector, businesses must be able to provide value for money to customers. However, the Policy Bazaar now offers more information about product features, prices, and services. These market participants are realigning their business models in order to meet the demands and expectations of the upcoming target groups in order to stay competitive. Insurance Aggregators Established Number of Employees Funding Revenue Policybazaar 2008 10000 $592.2M $113.6M BankBazaar 2008 1500 $122.1M $11.2M Coverfox 2013 550 $62.5M $4.8M Easy policy 2011 350 $2.2M $5M Acko 2016 400 $215M $307.3M Turtlemint 2013 750 $73.5M $6.4M Source – owler.com
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of PNC – Detailed Explanation
In our previous article, we had learnt in detail about the SWOT analysis of PNC. In this blog, we are going to explore the marketing strategy of PNC – one of the largest financial service companies in the US.The aim is to learn and gain insight into PNC and how it become one of the largest financial companies in the US and the objective to become the largest financial company in the USMarketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.In this blog, we will go over our PNC marketing strategy in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of PNC Infratech – Detailed Explanation
We learned about the marketing approach of a truly fascinating brand, Hindustan Construction Company, in our last post. We will learn about the marketing strategy of PNC Infratech, India’s leading infrastructure company, in this post.The goal is to help you learn more about PNC Infra Tech, which has grown from a small construction company to one of the most well-known names in the infrastructure industry.Marketing is an essential component of a company’s DNA that may make it more branded. Every business nowadays employs digital marketing to promote its services and products. If you’re interested in learning more about digital marketing, then check out IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this post, we will fully cover all the aspects of the marketing strategy of PNC Infratech. So let’s begin by learning a little more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Piramal Enterprises
Are you looking for a Marketing Strategy for Piramal Enterprises? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of Piramal Enterprises.So here we have discussed various ways of marketing used by Piramal Enterprises which help them to grow their business in Pharma, Financial Services, and Real Estate. In a previous article, we learned about the marketing strategy of JSW energy, an Indian leading power company. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Piramal Enterprises in this blog. Before we begin our deep dive into the marketing strategy of Piramal Enterprises, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Pipa Bella: STP Analysis & Campaigns
 In our previous article, we learnt in detail about the marketing strategy of the Indian e-commerce company, Nykaa. In this article, we are going to elaborate on the marketing strategy of Pipa Bella – one of India’s leading fashion jewellery brands.The objective is to help you gain insights into the marketing strategy of Pipa Bella and how it established itself as one of the fastest-growing e-commerce specialising in affordable trendy jewellery players.Digital marketing is extremely important as it helps marketers to focus on targeted audiences with a global reach and get deeper insights into customer behaviour, tastes, and preferences. If you are interested in sophisticated digital marketing, then watch IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this case study, we will analyse the marketing strategy of Pipa Bella, digital channels and shopping campaigns leveraged to expand its customer base. Before we explore the multi-faceted marketing strategy of Pipa Bella, let us begin by learning more about the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Pickyourtrail – With STP Analysis
As we have earlier posted an article on the SWOT analysis of Pickyourtrail and hence for this time, we will be learning about the marketing strategy of Pickyourtrail which is growing vast very fastly and gaining more popularity in travelling and tourism.Pickyourtrail is becoming a very liked company for making trips, and planning vacations, it is a high-rated travel planning site and trusted too. Pickyourtrail is India’s largest D-I-Y holiday booking. So we will do an in-depth analysis of the marketing of this company, strategies, etc.As we all know, marketing any commodity is an essential step for a business firm which will lead to rising or falling. Nowadays the popularity (scope) of digital marketing is growing so, if you are interested in it, you can access this course Free MasterClass on Digital Marketing 101 this course will help you to learn about it.So let’s get into the world of the marketing strategy of Pickyourtrail but before that have a look at how it started, its current situation, target audience, and plans.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of PICC- with Company overview & Campaigns
In the previous article, we discussed the marketing strategy of Acko General Insurance Now we are going to unfold the marketing strategy of PICC- People’s Insurance Company of China that has led to the company’s growth over the years.Our primary purpose is to help you become aware of PICC’s journey as one of the biggest known insurance companies in China and also among the largest companies in the world.You will agree that ‘marketing’ is at the heart of the business. A business may introduce, reinvent and innovate its products but the sales will grow and revenue will be generated only when it is succeeded by thorough market research and planning and followed by promotion among the customers and distribution at the right time and right place. Hence a company becomes a brand only through the right marketing strategies embraced from time to time.As users or rather consumers of the products have gone digital, online presence makes the companies go for digitalisation as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free Digital Master Class on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we go into details and elaborations about the marketing strategy of PICC, let us start by knowing the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360 Degree Walkthrough of Marketing Strategy of Phoenix Mills
In the previous blog, we learned about the detailed SWOT analysis of Phoenix Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Phoenix Mills – the largest real estate in India. The focus of the blog is to learn and understand how Phoenix Mills became the largest real estate company in India and how it plans to expand its growth and reach all over the world and maintain its position in India. Marketing is an essential part of every organization; it is a basic foundation for every industry. It serves as the backbone of the industry. If you are interested in the new digital era then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We are going to cover the complete marketing strategy of Phoenix Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Phillips Carbon Black
In our previous article, we extensively studied the SWOT analysis of GHCL. Today, we will learn deeply about the marketing strategy of Phillips Carbon Black – an established chemicals, consumer products, and textiles brand in India.The primary objective is to shed light on how Phillips Carbon Black grew as a company and how diversity has become a core part of its business. We will also check out the different marketing approaches they implemented that brought them success in their industry.Every company has an end goal of diversifying, scaling, and generating higher revenue. To develop a substantial income, the products have to be good, but the marketing strategy also has to do so. The world has been gradually shifting towards newer forms of marketing, and one such form is digital marketing. So, if you wish to do a big business, you need to know the ABCs of digital marketing. To learn that, check out IIDE’s free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we cover the various marketing strategy of Phillips Carbon Black in 2022, we first need to know the story of the company, its business model, and its digital presence. Let’s dive in, shall we?
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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