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Detailed Marketing Strategy of Power China – World’s Largest Power Engineering Contractor

by | Case Studies | 0 comments

In our prior blog, we learned about the SWOT analysis of Power China, the world’s largest power engineering contractor. In this blog, we’ll go over the marketing strategy of Power China in detail also known as Power Construction Corporation of China Ltd.

The goal of this blog is to provide you with information about Power China’s journey from a Chinese construction company to the world’s largest power engineering contractor. With 180,883 employees, it is the largest annual income in the Chinese region.

Another element of Power China’s expansion is marketing. As the world becomes more digital in the twenty-first century, marketing methods are changing rapidly. If you’re interested in modern digital marketing, do attend IIDE’s Free MasterClass on Digital Marketing 101, offered by our CEO and Founder, Karan Shah. 

In this blog, we will run through the detailed marketing strategy of Power China and find out the company’s overall performance. Before we begin our deep dive, let us start by learning about the company’s overview, target audience, and digital presence. 

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About Power China – Company Overview

The State-owned Assets Supervision and Administration Commission administers the Power Construction Corporation of China, marketed as Power China, which is a part of the heavy and civil engineering construction business. With 779 firms, Power Construction Corporation of China, Ltd provides engineering contracting services both within the People’s Republic of China and worldwide. In addition to achievements in the domains of infrastructure, equipment manufacture, real estate, and investment, Power China boasts world-leading construction (EPC) services in the development of hydropower, waterworks, thermal power, new energy, and transmission and distribution projects. 

Power China was placed 157th among Fortune Global 500 firms in 2020 and 41st among China’s Top 500 Enterprises. Hydrochina, Sepco III, Hypec, and Sinohydro are some of Power China’s international brands. The company is involved in real estate, investment, and finance, as well as providing operations and maintenance (O&M) services. Construction projects are completed by the company across the Asia Pacific, America, Africa, the Middle East, and Europe. The headquarters of Power China are in Beijing, China.

Quick Stats on Power China
CEO Yan Zhiyong
CMO N/A
Area Served The both People’s Republic of China and worldwide
Industry Engineering Construction
Market Share/ Revenue $78,486.5
Vision Construct a Beautiful Tomorrow with Power and Love
Tagline N/A

 

Marketing Strategy of Power China

Let’s take a look at Power China’s marketing plan. And how Power China handles the marketing effort, and many other factors.

Segmentation, Targeting, and Positioning 

Power China uses the broadest available segmentation of the target market. They are aiming for all geographical locations, whether they are Tier 1, 2, or 3 cities. In fact, in many cases, there isn’t much targeting or segmentation involved because they are attempting to reach all demographics, geographics, and psychographics of consumers. Along with that, they are open to both public and private projects.

Targeting

The company does not produce anything to be sold, they work in real estate and construction industries throughout India. So the concept of targeting does not apply to Power China.

Positioning

Power China maintains its position in high-quality projects. Power China has a long-standing commitment to creating responsible infrastructure. Sustainability is an integral component of their approach to business and work practices.


Marketing Campaigns

Power China does not have a great online presence even though they haven’t conducted any kind of campaigns. They don’t conduct any kind of advertisement campaign to promote their construction company. 

Power China can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

Power China can launch such advertisements and other media campaigns to increase its presence in India and other foreign countries.


Social Media Marketing 

Power China is on Facebook, Instagram, and LinkedIn.

However, the official profiles are not very active, they haven’t posted anything. 

  • Instagram and LinkedIn profile of Power China Pakistan is the most active among all the available official profiles. 
  • The contents they provide are many of their services, seminars, and volunteers.

SEO Strategies 

Marketing Strategy of Power China - SEO

SEO strategy is the most vital aspect of digital marketing. Power China has not used it to its fullest. As we can see, the monthly traffic is 0. They only have 104 organic keywords and 11 domain authority scores. Power China has a good number of 2,513,884 backlinks. Some of the reasons could be the website is under maintenance for the English language and it takes a few tries to access the official website. Once the company completed the maintenance it should be working on an SEO strategy to increase its organic keywords and utilize the backlinks to keep the brand ranking high on Google organic SERP results. 


Influencer Marketing

Being a construction company it doesn’t have influencer marketing so no such marketings are to be found. 


E-commerce Strategy

Power China really does not have any eCommerce strategy because most of its work is onsite. It would be harder to deliver the same level of service to their customers online than physical. 

Power China Limited is a company that is engaged in India’s infrastructure development through construction practices. E-commerce doesn’t take up much space in the marketing strategy of Power China. Power China does not have an E-commerce portal, however, they do have ample information on their website and various offices, through which a potential client can reach out to them for any business-related inquiry.


Mobile Apps

Power China does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. Firstly, Power China deals in the construction sector. It does not deal in the manufacturing of any product.


Content Marketing Strategies

Power China Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends our elaborative marketing strategy of Power China. Let us conclude our learning below from the marketing strategy of Power China.

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Conclusion – What’s unique about Power China’s marketing strategy? 

Power China is a well-known name in the Chinese power industry and engineering construction. We learned from Power China’s marketing strategy that it has a digital marketing difficulty. In the construction industry, the method of strategic planning has evolved. China Power should work on their official website as they serve their services to the both People’s Republic of China and worldwide. The company should implement SEO strategies, and social media marketing in their marketing strategy as well. 

Companies are struggling to win over their clients with improved marketing efforts as the construction market becomes more competitive. In an ever-changing environment where digital marketing is critical, all marketers must have a thorough understanding of the sector.

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Power China has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Power China check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Power China, and do share your thoughts on this case study marketing strategy of Power China in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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