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360° Tour of the Marketing Strategy of Power Gummies

by | Case Studies | 0 comments

In a recent article, we learned about the marketing strategy of TCS, which is part of the Tata Group. We had learned about the marketing mix, as well as its marketing strategy and campaigns. In this blog, we are going to get into the in-depth Marketing Strategy of Power Gummies

Adults can take Power Gummies as a pleasant, chewable vitamin dietary health supplement. 100% vegetarian gummies fight all hair problems, improve skin and nail health, and give you healthy, flowing hair every day. Contains 10 vital vitamins (A through E), Biotin, Folic acid, and Zinc, all of which are important for hair health.

Digital marketing is a primary focus area of the company’s customer acquisition strategy as it is in an online appeal rental service store. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.

In this blog, we will go over the entire marketing strategy of Power Gummies. But, before we get into the meat of the investigation, let’s take a look at the company’s history, target market, and online presence.

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About Power Gummies

Life is not living, but living in health is the point. Power gummies were founded by Divij Bajaj in 2018, under the parent company Aesthetic Nutrition Pvt Ltd. Power Gummies is a tasty, chewable unisex vitamin dietary health supplement for adults. It is 100% vegetarian gummies that combat all your hair issues, and improve skin & nail health-giving flowing hair every day. 

Power gummies company was recognized as the Top Startup to Care in 2020, by INC42 followed by Most Innovative Product 2020 by Mint business. Power Gummies also became a Top 3 Seller on the Amazon launchpad. Power gummies chose to create health products based on scientific data from the best-in-class vegan-based components and develop to address the fundamental causes of diseases in order to nourish comprehensive nutrition. The most essential part of the power gummies was to provide tasty and fit items to the customer’s lifestyle. It brought pleasure to over 100,000 people and inspired over 100 others.

Quick Stats on Power Gummies
CEO Divij Bajaj
CMO Ankita Chaundry
Area Served India
Industry Health and Nutrition
Market Share/ Revenue INR 20.4 Cr
Vision Unlike traditional supplements, they tried to supply vitamins through chewable, sweet, and effective Power gummies throughout the world.
Tagline On Health and Nutrition

 

Marketing Strategy of Power Gummies

STP- Segmentation, Targeting, and Positioning 

Segmentation:

Power gummies come in a variety of flavours. Gummies for that time of the month, supplements for beautiful hair and nails. It also sells a variety of supplements, such as beach body. It features a large and diverse supplement collection. This company operates on a B2B and B2C basis. The pricing range of the company’s products ranges from low to mid to premium, depending on the consumer’s budget.

Targeting:

Power gummies are for people who are just starting out on their journey to a beautiful body, hair, and skin. In most cases, the age range is between 17 and 26 years old and 20 and 40 years old.

Positioning: 

Power Gummies are well-positioned in the market to meet customer demand since they provide one-of-a-kind services.


Marketing Champaign 

Holi giveaway 

Marketing Strategy of Power Gummies - Campaign 1

Power gummies and Arata jointly conducted this giveaway on the occasion of Holi to their customers. As we all know Holi is the festival of colour and water. Power Gummies and Arata felt like doing something for their customers so they did this giveaway. All the customer did was the following steps:

  1. Follow Arata.in and Power Gummies
  2. Like and save the post
  3. Comment below on how you protect your skin from the holi colours 

10 lucky winners were selected on 15th march and got the chance to win jaw-dropping collagen builder gummies, a one-month subscription, a makeup pouch and an Arata skincare hamper. Many people showed interest in this giveaway, it was successful with 7k+ likes and 700+ comments on their post. 

Mother’s day giveaway 

Marketing Strategy of Power Gummies - Campaign 2

On mother’s day, to honour the superwomen of our life, AgteOfficial and Power Gummies together conducted a giveaway for their customers. They announced to give 10 winners worth 5k gift hampers. They posted this giveaway on their Instagram post and got successful with 5k+ likes and 2k+ comments. All they had to do was follow the steps to enter the giveaway. 

  1. Follow Agteofficial and Power Gummies 
  2. Like and save the post
  3. Tag 4 friends and ask them to follow accounts 
  4. Share your best nostalgic moment with your mother 
  5. Use #itallstartswithyou #momlove #mywonderwomen 
  6. Get additional points by sharing this post on your story

The result was announced just a day after Mother’s Day. 

Summer Skincare Giveaway 

Marketing Strategy of Power Gummies - Campaign 3

Summer is hitting up, are you caring about your skin? Power Gummies and Dotandkey.skincare collaborated to help their customers with their skincare routine in this hot summer. The collaboration was apparently successful with more than 3k+ likes and 300+ comments. The rules of the giveaway were simple and easy to follow:

  1. Follow Dotandkey.skincare and Power Gummies
  2. Like and share the post 
  3. Tell us how you protect your skin 

The 6 winners were announced on the 3rd of May with the bundle of gift hampers. 


Social Media Marketing 

Social Media Platform No. of Followers 
Facebook

24,322 people follow them.

23,826 people like them.

Instagram 263k followers
Twitter 28
Pinterest 8
Youtube  378k subscribers


Power Gummies are active on social media platforms such as Facebook, Instagram, Twitter, Pinterest, and YouTube. Social media marketing accounts for 70-80% of its revenue. The table above shows the number of followers on each of their social media accounts. They post about the giveaway, offers, and festival wishes – they talk about their product and new launching products. When we talk about Social Media Marketing, Power gummies are doing quite a good job.

This is a glimpse of the Instagram handle of Power gummies.

Marketing Strategy of Power Gummies - Insta

This is a glimpse of the youtube page of Power gummies.

Marketing Strategy of Power Gummies - Youtube

They are doing a poor job on Twitter, and Pinterest. It will be good if they will pay attention to Twitter and Pinterest more. 

Observations: 

The colour combination of blue and pink on their Instagram handle indicates that the firm is attempting to appeal to females. The merchandise photographs on their Instagram feed are all featuring influencers. However, this is a matter to think about; they have 263k followers, and they receive very few likes and comments on their posts. 


SEO Strategies

Marketing Strategy of Power Gummies - SEO

In digital marketing, if a website has less than 500 organic keywords, it has a poor SEO strategy; if it has 1,000-2,000 keywords, it has a weak  SEO strategy. The number of organic keywords for the Power gummies website is 1,062 as seen in the figure above. That signifies that the SEO strategy of the organisation is neither bad nor good. To increase organic keywords, the organisation needs to improve its SEO approach. If we look at the website traffic graph, we can observe that traffic was higher in December 2021.

Influencer Marketing

Marketing Strategy of Power Gummies - Influencer

Shraddha Kapoor, a well-known Indian actress, is the face of Power Gummies. She became a brand ambassador in 2021, has been in numerous commercials and is the primary influencer for Power Gummies. To improve its brand name, Power Gummies employs a large number of social media influencers. Influencer marketing broadens your brand’s reach and elevates your brand’s position in the marketplace. 

Users can discover more about your company, your narrative, and the products or services you offer by following you on social media. The function of influencers in enhancing brand recognition is one of the most evident benefits of social media marketing. Other influences for Power Gummies include Shrishti Rodye, Anusha Dandekar, and Surbhi Jyoti, all of whom are reality show stars.

 

E-Commerce Strategies

Marketing Strategy of Power Gummies - E-com

In talking about the e-commerce strategies Power Gummies has its website from where they sell their products with special offers. Besides that, it has gone along with other delivery apps such as Flipkart, Amazon Nykaa and so on. They’re very thrilled to start working on new projects, such as offering new varieties and offers on their website on their product line.

 

Content Marketing Strategies

When it comes to content, they are primarily active on social media platforms such as Instagram, Facebook, and YouTube. Their YouTube channel features films from three days and months ago, most of which are about health and how one should approach it. They also have a lot of Youtube short and reel videos, however, they aren’t particularly unique, with only 5k views on average.

 

This ends our elaborative marketing strategy of Power Gummies. Let us conclude our learning below from the marketing strategy of Power Gummies.

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What’s unique about Power Gummies’ marketing strategy? 

In this blog, we have seen the Marketing Strategy of Power gummies. These vitamins have been carefully developed to be vegan, sugar-free, gluten-free, gelatin-free, and cruelty-free. This product is designed to counteract the daily weight-related pressures in your life. It is ideal for workaholics with fast-paced lifestyles, goal-oriented fitness fanatics, and even persons who struggle with gut health, digestion disorders, unhealthy lifestyles, and poor metabolism rates.

With the increasing importance of digital marketing, learning about the growing field is an important step. If you would like to learn more and develop skills, check out IIDE’s 4 Month Digital Marketing Course to learn more.

We hope this blog on the marketing strategy of Power Gummies has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Power Gummies, check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read this, and do share your thoughts on this case study of the marketing strategy of Power Gummies in the comments section below.

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]

Aditya Shastri

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