360° Tour of the Marketing Strategy of Power Gummies

In a recent article, we learned about the marketing strategy of TCS, which is part of the Tata Group. We had learned about the marketing mix, as well as its marketing strategy and campaigns. In this blog, we are going to get into the in-depth Marketing Strategy of Power Gummies

Adults can take Power Gummies as a pleasant, chewable vitamin dietary health supplement. 100% vegetarian gummies fight all hair problems, improve skin and nail health, and give you healthy, flowing hair every day. Contains 10 vital vitamins (A through E), Biotin, Folic acid, and Zinc, all of which are important for hair health.

Digital marketing is a primary focus area of the company’s customer acquisition strategy as it is in an online appeal rental service store. As more people go digital, so has marketing. If you’re interested in learning more about new-age digital marketing, IIDE’s Free Masterclass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.

In this blog, we will go over the entire marketing strategy of Power Gummies. But, before we get into the meat of the investigation, let’s take a look at the company’s history, target market, and online presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.