360 Degree Walkthrough of Marketing Strategy of PTT

Quite a good number of our previous articles have discussed the marketing strategies of various organizations in detail, varying from the financial, health, automobile, and fashion industries, amongst others. 

A marketing strategy could be defined as a plan of action designed to promote and sell a product or service. A good number of marketing strategies can be used to grow our business. This blog is mainly focused on giving detailed information on the marketing strategy of PTT, Thailand’s leading oil and gas exploration and production brand.

We’ll be giving you an inside look into PTT and how they’ve managed to preserve its dominance in Thailand’s oil and gas business. 

Marketing is an essential component of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in learning more about new-age digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a great place to start.

Before diving into an in-depth review of the Marketing Strategy of PTT. Let’s begin by learning about Progressive’s origins, competition, and digital presence of the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.