Marketing Strategy of Poste Italiane: Italy’s Postal Service

In our previous article, we learned about the SWOT Analysis of Poste Italiane. In this article, we are going to elaborate on and understand the Marketing Strategy of Poste Italiane.

Along with the postal service, Poste Italiane also provides logistics, insurance, payment, and financial services. It has wide recognition in Italy. The objective here is to learn and gain an insight into Poste Italiane and to know how it has turned into the largest postal service provider in the country.

Marketing is one of the most important aspects of the success of any company. As we all know that the world around us has become entirely online now, marketing our brands digitally has become very important. If you are someone interested in learning the new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Further in this blog, we will have a detailed study on the marketing strategy of Poste Italiane. Before we start that, let us begin by knowing about the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.