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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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A Comprehensive Analysis on the Marketing Strategy of PharmEasy
The medical sector has benefitted greatly from advances in modern technology. Nowadays, technology has made it even simpler to access a variety of medications.The days of searching the market for a certain medicine are long gone. Today, we can order any medication and have it delivered right to our house. There are many such applications which had made this possible. One such application is PharmEasy, an Indian online pharmacy delivery platform. This application allows us to purchase healthcare and medications online.Marketing is one of the important factors for growing brand awareness in the market. Marketing helps to create trust and honesty from companies to customers.In this blog, we will be looking into the Marketing Strategy of PharmEasy, but firstly, let us know a few more details about the company.About PharmEasyOnline Pharmacy Pharmeasy is situated in Mumbai. The firm was founded by Dharmil Sheth and his friend Dhawal Shah in 2015 with the goal of improving healthcare accessibility in India. Medlife is acquired by PharmEasy which made it the largest online pharmaceutical platform. Their main goal was to bring nearly everything pertaining to healthcare to people’s doorsteps. They made great use of technology to eliminate the need for middlemen. The platform provides teleconsultations, sample collection for diagnostic tests, and delivery of medications. Additionally, it acquired Aknamed and Thyrocare Technology in 2021.This medical technology startup’s reach is one of its most commendable qualities. It planned to service 2 million users per month after the acquisition. Pharmeasy reportedly ships medication and equipment to 710 Indian cities and about 98% of the country’s pin codes.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of PetroChina – With Company Overview
In our last post, we learned in depth about the marketing approach of an enthralling brand Lukoil. In this essay, we will go through the marketing strategy of PetroChina Company.The goal is to provide you with information on PetroChina, which is China’s largest producer and distributor of oil and gas, accounting for 50% and 60%, respectively, of domestic oil and gas production in China. Marketing is a component of a company’s DNA that may make or ruin it. Marketing has followed people around the world as they migrate to the digital domain. Check out Karan Shah, the CEO and founder of IIDE Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.In this article, we will go through the marketing strategy of PetroChina Company in detail. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Pennar Industries: In-Depth Overview
Pennar Industries is India’s leading supplier of high-value engineering products and services. In our previous article, we understood in detail the SWOT analysis of Pennar Industries. In this article, we are glimpsing an overview of the marketing strategy of Pennar Industries.Every company must begin somewhere to become the brand of the future. Pennar Industries, known for its remarkable precision-designed goods, has a stronghold over India’s primary growing industries. This blog intends to acknowledge the B2B company’s massive product portfolio and operation across 10 industries worldwide. Marketing is the backbone to channelling the best strategy into a funnel of successful business, whether industrial marketing or direct consumer marketing, to convert a business into a brand. The Digital workspace is familiar ground for companies globally to skyrocket their businesses.Check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this article, we will discuss the marketing strategy of Pennar Industries. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy Of Pemex: Professional Services Network
In our previous blog, we studied the marketing strategy of ZARA, a clothing brand. In this blog, we are going to know about the detailed marketing strategy of Pemex.Pemex stands for the energy industry, it is an international global services firm known for its expertise in oil and petroleum. Pemex by revenue is the world’s largest oil and energy industry.Pemex’s target groups are all industries and big organisations. To reach their target they have digital services provided with a new kind of consulting to help them reimagine their businesses in this digital era. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.We will learn the overall marketing strategy of Pemex towards the end of this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Exclusive Marketing Strategy of PC Jeweller – With STP Analysis
In our previous article, we learnt in detail about the marketing strategy of a fascinating brand, Tiffany & Co. In this article, we are going to elaborate on the marketing strategy of PC Jeweller – India’s leading fine jewellery discovery platform focusing on giving customers an awesome jewellery buying experience.The main aim is to help you understand the observation of PC Jeweller’s life story of becoming one of the most recognized and respected brands in India.Marketing is an essential chunk of any company that can either master it or create a  disaster. As now and then users around the world are going digital, marketing is more like a backbone of an organization. Check out Karan Shah, the CEO and founder of IIDE’s Free Masterclass on Digital Marketing if you’re interested in modern digital marketing.We will go through the entire marketing strategy of PC Jeweller in this blog. Before we begin, let us start by understanding the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Patel Engineering: Brief Overview
In a recent post, we learnt about the SWOT analysis of Patel Engineering. In this blog, we will go through the marketing strategy of Patel Engineering, which is one of India’s leading infrastructure and construction services conglomerates.The goal is to learn about Patel Engineering and how it became India’s greatest construction firm. Patel Engineering’s goal is to be an industry pioneer and a market-driven corporation renowned for its dedication to excellence, quality, performance, and dependability.As you can see, the world is now wholly digital, and marketing is the backbone of every company hence if you want to learn more about marketing, attend our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and creator of IIDE.By the end of this blog, we will have a complete picture of the Marketing Strategy of Patel Engineering. Let’s start with the company’s story, target audience, and digital presence before delving further.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Marketing Strategy of Parag Milk Foods – With Extended Study
In this article, we’ll look at the marketing strategy of Parag Milk Foods, India’s premier brand and the most competitive and inventive power brand. This blog’s major goal is to inform you about how Parag milk foods became India’s most powerful brand.Today’s company acquires customers – through Digital Marketing.  As the world goes digital, marketing follows them into the digital realm as well. As we all know today’s digital world is where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So if you are interested in updating your marketing skills, we organised IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this blog, you will demonstrate a marketing strategy for Parag Milk Foods. So let’s start by learning about the company history, target audience, and the digital presence of Parag milk foods.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Pall Mall: Detailed Overview
The SWOT Analysis of Pall Mall was covered in the prior article. This article will discuss the Marketing Strategy of Pall Mall.This article’s goal is to examine the methods Pall Mall employs to increase the success of its business. These include STP analysis, e-commerce plans, campaigns, and social media presence, all of which are essential for businesses to maintain contact with their clients.A company’s marketing strategy has a role in its success. To better serve businesses and consumers, marketing has recently changed and gone digital.Targeting your customers directly with digital marketing is simple and adds a personal touch to your audience. Digital marketing has huge market potential due to its advantages. If you’d like to master digital marketing, Karan Shah, the IIDE’s founder and CEO, will assist you with that through a free masterclass.Moving on, let’s begin by understanding Pall Mall’s marketing approach and its history.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Overcart – Complete Overview
If you want to know about the Marketing Strategies of Overcart then you are on the right page. We have also talked previously about The Marketing strategies of Amazon which is the largest e-commerce marketplace in the world. In this blog we are going to explain The Marketing Strategy of Overcart – That has been India’s leading e-commerce website that sells over-stock, unboxed, refurbished, and preowned products.The objective is to help you gain knowledge about the Overcart e-commerce webpage and its story and expansion, also the attributes to be learned from OvercartMarketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in pursuing digital marketing, then check out our IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah. This article will go over our Overcart marketing strategy in detail. Let’s start by learning about the company’s past reports, target audience, and the mistakes made by Overcart.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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In-Depth Marketing Strategy of Orient Cement – With Detailed Overview
In our previous blog, we got to know about the SWOT analysis of Orient Cement. Today, we are going to study the marketing strategy of Orient Cement.In marketing strategy, Orient Cement creates different target organic and paid social media marketing campaigns to boost brand awareness, acquire quality leads and get repeat sales.As we all know about today’s digital marketing world, where all the brands, entrepreneurs, companies, and industries are marketing their products by influencing people and taking up many celebrities as their brand ambassadors. If you want to upskill your journey in marketing skills you would need to know about them. You won’t worry about it with the Indian Institute Of Digital Education Free Masterclass on Digital Marketing 101 by none other than our Founder and CEO Karan Shah.In this case study, we will look at the marketing strategy of Orient Cement, their influencing marketing, marketing strategy, marketing campaigns, social media marketing, SEO strategies, e-commerce strategies, mobile apps, content marketing strategy, profound study, and much more.  
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Orange – With Detailed Overview
In our previous article, we had learnt in detail about the SWOT analysis of Orange. In this article, we are going to elaborate on the marketing strategy of Orange – A business service provider (Telecommunication company). It deals with the Internet, Mobile and telecommunication industries.The goal is to provide you with information on Orange. It is France’s largest telecommunications corporation, Europe’s third-largest, and one of the world’s largest.Marketing is an integral aspect of a company’s DNA that may make or break its success. As users all around the world migrate to the digital sphere, marketing has followed suit. If you’re interested in modern digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, taught by our CEO and Founder, Karan Shah, is a must-attend.In this blog, we will go over our Orange marketing strategy in detail. Let’s start by learning about the company’s history, target audience, and digital presence before we dive in.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive Marketing Strategy of Optum – With STP Analysis
In our previous article, we discussed the marketing strategy of Cigna. In this article, we will discuss the marketing strategy of Optum. Optum is a healthcare company in America.As we are aware that marketing is one of the most important factors in the success of a company. And now marketing is taking a huge turn and being digital for the convenience of the company and customers.If you want to have an idea about what digital marketing is watch IIDE’s Free Masterclass on Digital Marketing by the founder of IIDE, Karan Shah himself.Let’s start the marketing strategy of Optum with its Company Overview.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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