In the previous blog, we learned about the detailed SWOT analysis of Phoenix Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Phoenix Mills – the largest real estate in India.
The focus of the blog is to learn and understand how Phoenix Mills became the largest real estate company in India and how it plans to expand its growth and reach all over the world and maintain its position in India.
Marketing is an essential part of every organization; it is a basic foundation for every industry. It serves as the backbone of the industry. If you are interested in the new digital era then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
We are going to cover the complete marketing strategy of Phoenix Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.