360 Degree Walkthrough of Marketing Strategy of Phoenix Mills

In the previous blog, we learned about the detailed SWOT analysis of Phoenix Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Phoenix Mills – the largest real estate in India. 

The focus of the blog is to learn and understand how Phoenix Mills became the largest real estate company in India and how it plans to expand its growth and reach all over the world and maintain its position in India. 

Marketing is an essential part of every organization; it is a basic foundation for every industry. It serves as the backbone of the industry. If you are interested in the new digital era then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We are going to cover the complete marketing strategy of Phoenix Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]