Extensive Marketing Strategy of Pickyourtrail – With STP Analysis

As we have earlier posted an article on the SWOT analysis of Pickyourtrail and hence for this time, we will be learning about the marketing strategy of Pickyourtrail which is growing vast very fastly and gaining more popularity in travelling and tourism.

Pickyourtrail is becoming a very liked company for making trips, and planning vacations, it is a high-rated travel planning site and trusted too. Pickyourtrail is India’s largest D-I-Y holiday booking. So we will do an in-depth analysis of the marketing of this company, strategies, etc.

As we all know, marketing any commodity is an essential step for a business firm which will lead to rising or falling. Nowadays the popularity (scope) of digital marketing is growing so, if you are interested in it, you can access this course Free MasterClass on Digital Marketing 101 this course will help you to learn about it.

So let’s get into the world of the marketing strategy of Pickyourtrail but before that have a look at how it started, its current situation, target audience, and plans.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.