Extensive SWOT Analysis of Pickyourtrail – One Of India’s Highest-Rated Travel Planners

Lastly, we saw the in-depth analysis of the business model of Treebo Hotels, this time we will look at the elaborated SWOT analysis of Pickyourtrail.

We aim to inform you by acquiring bits of knowledge on India’s most elevated travel organiser – Pickyourtrail. It commenced in 2013 and is India’s biggest online do-it-yourself holiday booking platform that entitles users to customise their journey.

Another feature that made Pickyourtrail a huge success is the marketing attempt. As the world moves online, marketing is swapping and if you are interested in learning about the newest – check out our FREE masterclass on digital marketing by our CEO and founder of IIDE, Karan Shah.

In this blog, we’ll go through Pickyourtrail’s strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Pickyourtrail, first, let’s learn a little about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.