Marketing Strategy of Pennar Industries: In-Depth Overview

Pennar Industries is India’s leading supplier of high-value engineering products and services. In our previous article, we understood in detail the SWOT analysis of Pennar Industries. In this article, we are glimpsing an overview of the marketing strategy of Pennar Industries.

Every company must begin somewhere to become the brand of the future. Pennar Industries, known for its remarkable precision-designed goods, has a stronghold over India’s primary growing industries. This blog intends to acknowledge the B2B company’s massive product portfolio and operation across 10 industries worldwide. 

Marketing is the backbone to channelling the best strategy into a funnel of successful business, whether industrial marketing or direct consumer marketing, to convert a business into a brand. The Digital workspace is familiar ground for companies globally to skyrocket their businesses.

Check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this article, we will discuss the marketing strategy of Pennar Industries. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.