In our last post, we learned about the SWOT analysis of Bharat Heavy Electrical Limited. In this blog, we will discuss the marketing strategy of Power Grid Corporation of India statutory corporation.
The objective is to learn and gain insights into Power Grid Corporation and how it became India’s power corporation. The aim of this company is to utilise the resources for bulk transmission of power through its EHVAC (up to 765 kV level) and ±800/±500kV HVDC transmission network.
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In this blog, we’ll take you through a complete 360 guide of the marketing strategy of Power Grid Corporation of India. Before we dig deep into the marketing strategy of Power Grid Corporation of India, let us learn what is the company Power Grid all about, and what products & services it deals with.
Company Overview
Powergrid Corporation belongs to the Government of India – is one of the leading power generation companies in India. In 1980, the Rajadhyaksha committee on power sector reforms offered a document to the government of India pointing out that reforms had been wanted withinside the Indian electricity sector.
After that on October 23, 1989, the national power transmission corporation limited was formed under the companies act, of 1956 and allocated the duty of planning, planting, executing, and keeping the voltage transmission structures withinside the territory. In 1992 October, the National Power Transmission Corporation was modified to the Power Grid Corporation of India. The headquarters is situated in Gurgaon, Delhi.
| CEO | Shri R.N. Nayak |
|---|---|
| CMO | S.Subramanian |
| Area Served | India |
| Industry | Electricity Grids |
| Market Share/ Revenue | US$5.6 billion 2021 |
| Vision | A top-class, coordinated, worldwide transmission organisation with predominant authority in arising power markets guaranteeing unwavering quality, security and economy. |
| Tagline | “Power to the people” |
Marketing Strategy of Power Grid Corporation of India
Segmentation, Targeting, and Positioning:
The power grid corporation of India divides the target market based on the company’s business segments of Transmission, Consultancy, Telecom, and ULDC/ RLDC. Their target is based on these business segments and advertise to them through a variety of channels.
Power Grid Corporation of India Limited is positioned by a monopolistic presence in an industry in the mind of the common public under the jurisdiction of the Ministry of Power, Government of India.
Marketing Campaigns:
Powergrid is the technology frontier
In 2017, on March 27 news was released by our honourable P.M. Narendra Modi about providing electricity to every house 24/7. The video was also cast on their youtube channel with 3k+ views. The campaign is still running and many rural areas of India are using the benefit of this campaign. Many villagers who were living out of electricity are now enjoying their life with the lights, and students who were studying under the streetlights or desi tuki are now at home focusing on their future with the help of 24/7 electricity and lights.
#SwachhataPakhwada2022
This campaign is to clean India by removing the waste through various solutions. The campaign is very essential for the future of India. So, the power grid corporation started the campaign of spreading awareness about cleanliness through vans and various activities. This campaign was started recently on 16th May 2022 and is going to end on 31st May. The campaign is being successful and it is being helpful to clean the environment.
#AzadiKaAmritMahotsav
On the anniversary of the achievement of One Nation One Grid One Frequency, Power Grid Corporation of India organised free health checkups and medical camps at more than 70 locations all over India. The campaign was successful and many people got benefited through this campaign. As per the news the medicines were also provided free for the needy and helpless people.
Social Media Marketing:
Power grid corporation of India limited is actively present on Twitter (with a followers count of 25.9K people)
Powergrid Corporation of India Facebook & Twitter account
And Facebook (with a followers count of 38.9K) engages with the public by updating their posts and tweets, a day to day content about various current and future projects with their achievements to bring awareness of their brand among the wide range of people in India.
They are also available on youtube with 6k+ subscribers. They post short videos about their ongoing projects and future projects. The public engagement is also good on their youtube channel.
SEO Strategies
As per SEO ranking, it is said that the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As we can see, Powergrid corporation has 63k+ organic keywords and it’s outstanding. That means the digital marketing of the power grid is gaining a good number of insights.
Also, the traffic per month is around 164K+ which is unbelievable. Hence, the Powergrid SEO strategies and SEO team is working hard enough to keep the brand soaring in the Google organic SERP results.
Influencer Marketing
The Power Grid Corporation of India promoted itself through our honourable prime minister Narendra Modi and different other politicians as its influencer while they introduced new projects and also for the inauguration programs. This strategy used by the power grid corporation of India brought huge awareness among the people spread throughout the entire country.
Mobile Apps
Powergrid Corporation of India has its official application named POWERev. As Powergrid believes in restructuring the environment and decreasing pollution they use their website to give facilities for the people who also believe in saving the environment by using e-vehicles. They help them to locate power EV charging stations, pay the charging expenses using Paytm, keep the record of the bill and many more.
Content Marketing Strategies
By having a huge number of followers and by actively presenting on the social media Power Grid Corporation of India daily posts new and trending content on their official accounts. They never fail to wish the public for any events. They also announce to the public their new projects.
This ends our elaborative marketing strategy of Power Grid Corporation of India. Let us conclude our learning below from the marketing strategy of Power Grid Corporation of India.
Conclusion – What’s Unique in Power Grid Corporation Marketing?
In the marketing strategy of Power Grid Corporation of India, we saw that how Power Grid Corporation of India leads the electricity grid market of India through its effective marketing strategies.
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