SWOT Analysis of BHEL: India’s Largest Power Generator

We previously looked at the ultimate SWOT analysis of Tata steel – India’s Leading Steel Supplier & Manufacturer. This time, we’ll take a look at the SWOT Analysis of BHEL and delve deep into the company’s workings.

BHEL – Bharat Heavy Electrical Limited is a state-owned engineering and manufacturing enterprise based in New Delhi. It runs or comes under the ownership of the ministry of heavy industries and public enterprises. It was established in 1956, BHEL is one of the largest power generators in India.

BHEL marketing activities have aided them in their endeavours. Marketing changes with time in response to the current population’s wants and preferences. The majority of successful campaigns have now moved to digital media. Check out our Free MasterClass on Digital Marketing 101, delivered by Karan Shah, CEO and Founder of IIDE, if you want to learn more about today’s effective marketing.

To better understand the path behind BHEL continuous growth via the SWOT Analysis of BHEL, let’s first delve into the company, founding, financial status, products/services and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 18, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.