Latest Case Studies

In the previous blog, we discussed the marketing strategy of Tata Group. In this article, we will get to know about the Marketing Strategy of Time Technoplast.Here our objective is to understand the insights of the Time Technoplast way of marketing and presenting themselves in front of the customers as a brand.In the modern era, the field of marketing is booming. It does not only help the company to sell their products or services on a large scale, but also helps in the all-around development of the company’s status. If you are interested in learning more about digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we start decoding the Marketing Strategy of Time Technoplast, we shall get to know about them.

Some brands have grown exponentially since their inception. Tide is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Tide’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategiesused by the company to give you an insight into what they have been doing. About Tide Tide is an American detergent brand launched by Procter & Gamble In 1946. Tide laundry detergent was originally a synthetic meant for heavy-duty, machine cleaning – an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands. Tide was first released in 1946 as the world’s first heavy-duty detergent in test markets in the United States, and nationwide distribution was completed in 1949. The company swiftly established dominance in the US detergent industry, dwarfing Ivory Snow’s sales and hastening the downfall of two of its key competitors, Rinso and Gold Dust Washing Powder, both Lever Brothers brands at the time.  Today, Tide is known for its load of laundry facility in which Tide uses the most sustainable ways to wash and clean clothes to millions of people in times of need. Slowly the brand entered other countries like India, Europe, the United Kingdom etc. In India also, Tide is one of the best laundry detergent brands followed by competitors including Ariel and Surf Excel. Now that we are discussing Tide, let’s look at their marketing strategy too. What’s new with Tide? Here’s what was buzzing around Tide recently: In IPL 2023, Tide became the official laundry partner for the Kings XI Punjab. In order to make astronauts’ clothing washable and reusable in space, NASA (National Aeronautics and Space Administration) collaborates with Tide’s parent company, Procter and Gamble.  Let’s now understand the target audience of Tide better with the help of a buyer persona.

We gathered in-depth information about the marketing plan of the intriguing brand Booking.com in our previous post. In this article, we will go into more detail about the Marketing Strategy of Thomas Cook – Travel Agency.This 178-year-old UK brand represents the end of one of the oldest travel companies on the planet, and the main objective is to provide you with insight into one of the oldest travel companies in the world.Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE’s Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.In this blog, we’ll detail Thomas Cook’s marketing plan. Let’s start with the company overview before understanding its various marketing strategies.

In our previous article, we looked into the marketing strategy of Alkem Laboratories. In this article, we will discuss the marketing strategy of Thermo Fisher Scientific – a provider of software services, reagents, and equipment for science in the United States. Nowadays marketing has become convenient for both brand and audience. Presently, demand and use of digital marketing are at their peak. If you are fascinated to learn digital marketing in detail but quickly then a Free MasterClass on Digital Marketing is what you need.  Now without wasting any time let’s get into the marketing strategy of Thermo Fisher Scientific. First, let’s look into the company story and know it better.

In a recent article, we learned about the SWOT analysis of Sherwin-Williams. In this blog, we are going to get a detailed analysis of the marketing strategy of TheMathCompany – A data analytics and data engineering firm. At the end of the blog, you will have a deep understanding of the company as well as its marketing strategies. In this present world, we have become so much digitised that without showing your product and advertising it, people do not consider it valuable and worth noting.The objectives are to get insight and learn about the company and how it is performing in the present time and also to know the shortfalls.The goal is to provide you with a behind-the-scenes glimpse at Sherwin Williams’ development from a $2,000 partnership with Ohio’s Truman Dunham Firm to the second-largest paint company in the world and the biggest in the US.Every business needs marketing, and as the world has become more digital, marketing has evolved as well. Check out Karan Shah, the CEO and founder of IIDE Free Masterclass on Digital Marketing 101, if you’re interested in learning more about digital marketing.In this blog, we are going to learn the detailed marketing strategy of TheMathCompany and by the end of the blog, you will have a clear idea about the marketing strategies used by TheMathCompany. Let’s begin with the company’s overview, the targeted audience, and its digital presence.

Are you looking for a Marketing Strategy of The Better India? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of The Better India.So here we have discussed various ways of marketing used by The Better India – an Indian digital media platform focused on positive stories which helps them to grow their business in the world’s largest impact-driven, positive stories platform. In a previous article, we learned about the Marketing Strategy Of Wysa, an Indian-based AI-enabled mental health application. The objective is to learn and gain insights into The Better India and how it became India’s leading digital media platform focused on positive stories. The Better India keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of The Better India by the end of this blog. Before diving deep into the marketing strategy of The Better India, let’s begin with the company’s story, target audience and digital presence. 

In our previous article, we learned in depth about a fascinating brand’s marketing strategy, Qualcomm. In this article, we will go over the Marketing Strategy of Texas Instruments  – the World’s Leading Manufacturer of semiconductors.In this blog, we are going to elaborate on the marketing strategy of Texas Instruments – Which designs and manufactures semiconductors and various integrated circuits. The main objective is to learn and gain insights into Texas Instruments and the brief details and growth of an electronics company which is growing day by day in the United States.We already know how the world is becoming online, Today Marketing is the backbone of every industry. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE’s Free Masterclass on Digital Marketing by one and only Karan Shah, the CEO and Founder of IIDE.We will in-depth cover our marketing strategy for Texas Instruments in this blog. Before we begin our deep dive, let us start with an overbrief of the company. let’s begin with the company’s history & digital presence.

In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Telus, a telecom organisation.Telus Corporation is the parent company of Telus telecommunication, Telus Health, Telus Mobility and Telus International. It is a telecommunication company based in Canada providing a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television.Telus Corporation has built a name for itself through its services and its adaptive marketing strategy like digital marketing for the new tech-savvy era. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this case study, we will learn about the SWOT analysis of Telus. But first, let us know about the company and the product better.

In our past article, we had done the SWOT analysis of Telia. In this article, we will see the marketing strategy of Telia, a telecom organisation.Telia is Sweden’s driving media communications supplier. They have been working since around 2003. Burning through 19 years in the media communications industry, they have acquired a palatable measure of generosity and acquired an attractive measure of total assets.Nowadays Marketing has been an essential component of a business that may make or ruin it. Marketing has migrated to the digital sphere along with users from all over the world. IIDE’s website is a must-visit if you’re interested in modern digital marketing where you can also register for Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of Telia. Let’s start with the company’s history, target market, and online presence before diving deeper.

In this blog, we will examine the marketing strategy of Telenor and the reasons behind its progress and success. We will be reaching out to cover their competitors’ analysis, marketing mix, marketing strategy, marketing campaigns, and digital marketing presence.Before jumping into the marketing strategy of Telenor, let us gather additional information by taking a quick glance at the overview of Telenor.ABOUT TELENORTelenor is the biggest telecommunication company in Norway. During the late 90’s it was deregulated and shifted from fully government-owned into a public limited company. However, the government conserved considerable risk regarding shares. The company is divided into four groups: Mobile operation, Telenor fixed, Telenor broadcast, and other activities. For over 150 years, telecommunications has played a crucial part in developing a unique Norwegian society. As the incumbent provider, Telenor has been the driving force in developing a highly complicated home market. The physical work involved in establishing networks and services across long distances has helped in developing long-term relationships with customers.Globally, Telenor has achieved big positions in satellite communications, mobile communications, and domestic internet activities. Telenor has been one of the world’s leading suppliers of satellite communications for several years.Telenor is a settler in mobile communications. The autonomous NMT system was implemented in Norway in 1981, and physical mobile telecommunication services were first offered there in 1966. Its digital successor, GSM, was introduced in 1993, and the third-generation mobile network, UMTS, was launched for commercial use in 2004. To know more about Telenor, you can also visit their website https://www.telenor.comCompetitors of Telenor:The Competitors of Telenor are as follows –1. Telefónica Telefonica is a telecommunications company based in Madrid, Spain. With a global network, it provides various mobile telephony and fixed-line telephone services. It offers telephony and television services in Europe and America.As well as the Telefónica brand, it also deals with Movistar, O2, and Vivo. The company is an entity of the Euro  50 stock market index. 2. BT Group British Telecom Group (BT Group) is a multinational telecommunications company operating in the UK. It has systems in over 180 countries and is the biggest provider of fixed-line, mobile, and TV services in the UK. 3. Telia Company Telia is a Swedish multinational company that provides mobile network and fixed-line telephony services in Finland, Norway, and Denmark. Telia also owns C More Entertainment, which is a Finnish company that owns various television channels in Finland and Sweden. The company has headquarters in Stockholm and its stock trading is done at the Stockholm Stock Exchange and the Helsinki Stock Exchange.  4. Tele2 Tele2 AB is a Swedish telecommunications operator that provides fixed-line and mobile telephony in Finland, Lithuania, Latvia, and Sweden.In T-Mobile, Netherlands Tele2 is covering a market share of 25%. As of 7 September 2021, Tele2 and Deutsche Telekom have opted to clear themselves of T-Mobile Netherlands in exchange for an enterprise value of €5.1 billion.  

In our previous article, we have done the SWOT analysis of TD Bank. In this article, we will be doing an analysis of the marketing strategy of TD Bank.TD Bank or Toronto – Dominion Bank is a bank which is providing financial services to its customers and its headquarter is in Toronto, Canada. The bank and its subsidiaries are known as TD Bank or Toronto – Dominion Bank. It was the merger of two banks, Bank of Toronto and The Dominion Bank, founded in 1855 and 1869 respectively. Finally, the bank was created in 1955. TD Bank is one of the top five banks in Canada which was founded in Toronto. Nowadays Marketing has been an essential component of a business that may make or ruin it. Marketing has migrated to the digital sphere along with users from all over the world. IIDE’s website is a must-visit if you’re interested in modern digital marketing where you can also register for Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.By the end of this blog, we will have learned about the marketing strategy of TD Bank. Let’s start with the company’s history, target market, and online presence before diving deeper.

Ever wondered how the Tata Group managed to build such great recognition and brand reputation for itself? The Tata Group is one of the oldest and largest industrial groups in India. It is known for its long-standing brand image and consumer trust.The goal of this case study is to deep dive into the marketing strategy of Tata Group, by taking a look at their marketing mix, competitors, product mix, marketing campaigns, social media presence, etc, and conducting a thorough analysis. Let’s get started by getting to know the company better.