Marketing Strategy of Torrent Power: Overview & STP Analysis

In the previous article, we discussed the Marketing Strategy of JSW Energy. In this article, we will look into the Marketing Strategy of Torrent Power – a leading brand name in the power and energy sector in India.

There is an old saying ‘What is seen is sold. This saying is apt for all businesses. People tend to buy the things that they see most of the time in front of them. That’s why being seen is very important for the business and this is done by marketing your products wisely in front of your audience. 

And digital marketing helps you by targeting the exact audience per your wish. Digital Marketing has many such perks that are one of the reasons for brands to turn towards digital marketing alongside traditional marketing. 

If you are still unclear about what digital marketing is, Free Masterclass In Digital Marketing will surely help you.

Now without any of your time let’s directly get to the marketing strategy of Torrent Power. Let’s first look at the company’s story to understand it better.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]