Detailed Marketing Strategy of Time Technoplast – With Company Overview

Updated on: Jul 6, 2022
Marketing Strategy of Time Technoplast - Featured Image

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My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

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In the previous blog, we discussed the marketing strategy of Tata Group. In this article, we will get to know about the Marketing Strategy of Time Technoplast.

Here our objective is to understand the insights of the Time Technoplast way of marketing and presenting themselves in front of the customers as a brand.

In the modern era, the field of marketing is booming. It does not only help the company to sell their products or services on a large scale, but also helps in the all-around development of the company’s status. If you are interested in learning more about digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we start decoding the Marketing Strategy of Time Technoplast, we shall get to know about them.

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About Time Technoplast – Company Overview

Marketing Strategy of Time Technoplast

Time Technoplast was established in 1992 as a leading manufacturer of polymer products. The company operates more than 34 production facilities across the globe and the innovative plastic products are recognized globally.

This multinational conglomerate has its operations in Bahrain, Egypt, Indonesia, India, Malaysia, U.A.E, Taiwan, Thailand, Vietnam, Saudi Arabia & USA. To meet the growing demand of Indian customers, the company has set up 28 manufacturing units & 8 regional and marketing offices in India.

Quick Stats on Time Technoplast
CEO Anil Jain
CMO Raghupathy Thyagarajan
Area Served India, Egypt, Indonesia, U.A.E, Malaysia, Taiwan, Thailand, Vietnam, Saudi Arabia, USA, Brahin
Industry Innovative plastic/ polymer products, industrial packaging.
Market Share/ Revenue Rs 1864 crore (2022)
Vision “We shall be SECOND TO NONE in our business”
Tagline Bringing Polymers to Life!


Marketing Strategy of Time Technoplast

Let’s learn about the marketing strategy of Time Technoplast, in the following 7 sub-types:

Segmentation, Targeting and Positioning

The industrial packaging products of Time Technoplast are mainly sold to chemical, speciality chemicals, paints and FMCG industries. Their lifestyle products are marketed toward common people through stores and third-party e-commerce websites. And their new products like Composite Cylinders made of polymers are being tested in and sold in the Middle East and Europe as they will take time to gain acceptance.

Most of the products are tested in India after their launch and then according to the response they are distributed to other countries where their business exists.  

Time Technoplast has positioned itself as one of the best in its business. The company is the leading market share holder in Industrial packaging with over 75% shares.  

Marketing Campaigns 

Azadi Ka Amrut Mahotsav. On December 20, 2021,

Marketing Strategy of Time Technoplast - Campaign 1

Time Technoplast showcased its innovation to the Indian Armed Forces at Pune in an event organised by the Directorate General of Quality Assurance (DGQA). The campaign was an instant hit as it involved the Indian Armed Forces which raised the feeling of patriotism in the minds of the general audience.

Diwali Campaign – November 2021

Marketing Strategy of Time Technoplast - Campaign 2

Time Technoplast posted a couple of cards on their social media platforms like Facebook, and Instagram. The posts were regarding wishes for the Diwali season to boost their sales. Diwali campaign is held by Time Technoplast annually to stay connected with their customers.

Nex-G CNG Composite Cylinders Campaign – 24 May 2022

Marketing Strategy of Time Technoplast - Campaign 3

Time Technoplast’s NexG #CNG 156 Ltr and 60Ltr composite cylinders were on display at the @NgvSummit specially designed for Cascade and On-Board applications. This campaign was undertaken by the company to promote their new product which is NexG #CNG 156 Ltr and 60 Ltr composite cylinders

Social Media Marketing 

The company is established on various social media platforms mentioned below with their followers:

  • Facebook:
    • Followers: 4,837
    • Likes: 4,715
  • LinkedIn:
    • Followers: 2,958
    • Employees: 919
  • Twitter:
    • Followers:327

( The given data is of May 2022 )

Time Technoplast is most active with its updates and posts on Facebook. On these platforms, they mostly post their update releases and wishes during festive times. They also upload posts related to their campaigns for example –  Nex-G CNG Composite Cylinders

Social media, in today’s age, is used by everyone. So, the marketing related to it attracts a huge bulk of the audience. To learn about it more check out IIDE’s course on social media marketing.

SEO Strategies

Marketing Strategy of Time Technoplast - SEO

( The data in the image was registered in the month of May 2022 )

The number of keywords when below 500 is considered bad, above 1000 is considered good, and 10,000+ is stated as amazing, according to the SEO ranking. As we can see that  has 1,674 organic keywords and it’s considered decently good. That means the digital marketing of Time Technoplast is gaining a good number of organic traffic and insights.

However, the organic keywords are not above 10,000. Therefore, the company needs to find ways to incorporate a better SEO strategy to improve its organic monthly traffic.

SEO’s importance is increasing day- by day as more websites are created every day. To learn more about SEO you can check out IIDE’s blog on Tips & Tricks of SEO

Influencer Marketing

As the major products of the company are sold B-to-B, Time Technoplast does not have any celebrity or influencer promoting the products of the company.

Nevertheless, the company should contemplate influencer marketing because of the boom in the field of influencer marketing. It also creates a popular face and brand among the general public. To know more about influencer marketing check out IIDE blog on its importance.

Ecommerce Strategies

Time Technoplast does not have an eCommerce website of its own. Most of their products are sold on third-party e-commerce apps or websites like India Mart, Amazon, etc.

But because of the digital flourishing that is occurring Time Technoplast should consider releasing an e-commerce website of its own.

Content Marketing Strategies

Time Technoplast does its content marketing through the platforms Facebook and youtube. Their content mostly includes elaborating on their product launches and wishes during the various festive seasons.

Content marketing is of a great deal in today’s time because it appeals to users and drives an extraordinary consumer experience. To get to know more about content marketing you can look into IIDE’s Content Marketing course with certification.

This ends our elaborative marketing strategy of Time Technoplast. Let us conclude our learning below from the marketing strategy of Time Technoplast.

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Conclusion – What’s Unique in Time Technoplast’s Marketing? 

Time Technoplast is mainly a B2B operating company. They are one of the best companies in the business. However, they missed the point with their marketing strategy in the departments of e-commerce strategy and influencer marketing. There is a need to improve their branding and SEO-based work.

In the modern era, there is a newly developed need for studying digital marketing. This is because of the revolution and increase in the digital organic traffic which comes live on the internet every day from the day the pandemic covid-19 has begun. Hence, you should develop digital marketing skills, and grab the sights of all the new coming audiences.

Check our Online Digital Marketing Course if you want to learn more and improve your skills. Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of Time Technoplast has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of Time Technoplast check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of Time Technoplast, and do share your thoughts on this case study marketing strategy of Time Technoplast in the comments section below.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


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