In a previous article, we learned about the detailed Marketing Strategy of Thomas Cook. In this blog, we will elaborate on the marketing strategy of TravelTriangle – India’s leading online holiday marketplace.
The objective is to assist you in gaining insights into TravelTriangle from bridging the gap between travellers and travel agencies in 2011 to becoming a well-known online holiday marketplace in India.
To date marketing is the heart and soul of every company and only with an effective marketing strategy can a company survive, in this digital era where everything is inclined towards online space, Digital Marketing walks hand in hand with every company, If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 Karan Shah, CEO and Founder, IIDE.
We will fully cover our marketing strategy for TravelTriangle in this blog. Before we begin our quest to decode the Marketing strategy of Traveltriangle, let us start by learning the company’s story, target audience, and digital presence.
About TravelTriangle –
Source – CB Insights
A platform designed to help travellers to customise, plan, and have hassle-free holidays, TravelTriangle was India’s first online holiday marketplace launched in 2011, connecting travellers with local/expert travel agents who are already trusted by other travellers focusing mainly on customising packages as per travels preferences with open & transparent pricing and controlling fulfilment, thus, handing over the best customer experience for the traveller.
Holiday Triangle Travel Pvt. Ltd. produces TravelTriangle. Founded by Sankalp Agarwal along with Prabhat Gupta and Sanchit Garg in the year 2011 with the seed of a single great idea – to empower Travelers. From the locals of Noida, TravelTriangle made its mark in curating travel packages for travellers all across the globe.
The TravelTriangle platform connects travellers with trusted & expert travel agents. It is created to provide services to worldwide travellers with instant booking and comprehensive choices. Its only aim is to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.
With the recent $12 million Series C funding from Nandan Nilekani and Sanjeev Aggarwal-backed Fundamentum, it is poised to encompass the entire holiday ecosystem through its highly innovative and technology-driven product. Moreover, the company has already raised close to $20 Million from SAIF Partners, Bessemer Venture Partners and RB Investments combined and is on track to achieve EBITDA profitability by the end of the year.
Quick Stats –
|Industry||Tours and Travels|
|Vision||“GLAD holidays” – just a call away!|
|Tagline||Get The Best Out Of Your Next Getaway.|
Marketing Strategy of TravelTriangle –
After learning about the company story, let’s get into the marketing strategy of TravelTriangle by exploring its STP analysis.
Segmentation, Targeting, and Positioning
A SaaS-based platform for client relationship management has been developed by TravelTriangle. The audience of traveltriangle.com is made up of 47.34% women and 52.66% men. The greatest age group of tourists is between the ages of 25 and 34. Audience interests reveal key details on the browsing interests of traveltriangle.com’s visitors. traveltriangle.com’s audience is interested in Travel and Tourism > Other Travel and Tourism & India.
TravelTriangle, in its simplest form, is a travel marketplace, where travellers can search for packages for a particular destination. TravelTriangle has a pan-India presence and operators in some dozen countries, where it offers exclusive packages to travellers in partnership with local operators and destination experts.
The brand focuses on targeting 2 sectors of the industry: one that is a service provider and the one that needs service. The target population is all that who want to travel and who are providing services related to travelling
The company’s goal is to double its market share. It plans to invest in technology, particularly artificial intelligence, machine learning, and data analytics. It also focuses on consumer technology businesses. Also, they are planning to expand and strengthen overseas operations.
As for brand promotions Traveltraiangle has collaborated with some of the major brands such as Coca-Cola, Dabur, Audi, Apple, and Levi’s.
TravelTringle uses Youtube for its Video Marketing campaign.
Just got married, want to go on a second honeymoon, or want to take a romantic getaway? Time to fulfil your dreams with TravelTriangle, India’s top online travel marketplace! Simply enter your information and prepare for a journey filled with amorous moments, ease, and comfort.
Choose the travel agent that best fits your needs and budget out of 650+ verified travel agents serving more than 65 different locations. Look through several options to create a honeymoon getaway that you and your partner will love! TravelTriangle honeymoon packages and other vacation packages provide everything you could possibly need for your holiday itinerary, from hotels and flights to all of your sightseeing excursions, romantic experiences, and much more.
Choose the best of the three rates provided by our dependable agents before booking your personalised trip, and live chat with them to experience your ideal vacation firsthand. Payments are simple, and booking is a breeze! You can take advantage of TravelTriangle’s money-safe guarantee and pay in manageable payments.
When there is TravelTriangle, you hardly need a travel agency. So put your anxieties aside and let the travel professionals plan the most romantic getaway for you and your partner.
Simply board the leisure ride and travel with the other 10 Lac+ content passengers to have a romantic, easygoing, cosy, and once-in-a-lifetime trip.
Social Media Marketing
- Instagram – 225.8k followers
- Linkedin – 51,429 followers
- Facebook – 912,657 followers
- Twitter – 5,153 followers
- Youtube – 13.6K subscribers
Social media marketing is crucial in the travel industry because it helps reach a large and diverse audience. Social media platforms provide travel businesses with the opportunity to showcase their offerings, engage with potential customers, and build brand awareness. Social media is also a cost-effective way for travel agencies to reach a global audience and target specific demographics. Here’s a video on how social media marketing can be done in the travel industry.
Source – Ubersuggest
Every company wants to increase its visibility online, and SEO is a tool that helps you achieve it. As per SEO Analysis, keywords less than 500 are bad, more than 1000 are good and more than 10,000 is amazing. Traveltringle has a remarkable SEO strategy with 2M+ organic keywords. Because of this amazing strategy, they can attract a high organic monthly traffic rate i.e 28M+ which is grand for any company. As monthly traffic of 20,000 is considered amazing.
As of now, TravelTringle does not have a brand ambassador.
Benefits of influence marketing
- Increase brand awareness and reach
- Build credibility and trust
- Enrich your content strategy
- Win-win long-term partnerships
- Boost SEO, ROI, and bottom line
- Drive purchases decisions
- Increase sales
- Cost-effective & Saves Time
- Unlimited Sharing Potential On Social Platforms
- Suitable for any Business
In talking about e-commerce strategies, TravelTriangle has a well-established website where they provide services to their clients as well as their agents.
Mobile applications are essential in today’s world because it helps customers to perform their task easily and comfortably from the application.
TravelTriangle has an Android app available for its users to curate their travel packages hassle-free. This app has 4.4 ratings and 10L+ downloads.
Content Marketing Strategies
After visiting these social media sites it’s clear that the company is transparent to the whole world and they are regularly posting about employees’ work and talking about their skills. and they also post about the location of their meeting and its objective.
This ends the marketing strategy of TravelTriangle, so let’s get to its conclusion.
What’s Unique in the Marketing Strategy of TravelTriangle?
TravelTriangle was India’s first online holiday marketplace launched in 2011, connecting travellers with local/expert travel agents who are already trusted by other travellers focusing mainly on customising packages as per travel preferences with open & transparent pricing and controlling fulfilment, thus, handling the best customer experience for the traveller.
The overall marketing strategy of TravelTriangle is outstanding as its SEO backlinks are many which increases its credibility also its organic follower search can be looked into as a positive client base generator and the number of followers on LinkedIn, Instagram, Twitter, and Facebook shows an impactful social media strategy, their content on social media sites clearly explains how transparent and caring they are for their employe. Their android app is user-friendly and has an easy-to-use interface,
This proves that the company has an outstanding Market strategy because of digital marketing With the increasing importance of digital marketing, learning about the growing field is an important step. IIDE makes learning Digital Marketing easy with its 2 Programs: the 4-Months Digital Marketing Program and the 11- Months Digital Marketing Program.
If you like in-depth analyses of companies like the marketing strategy of TravelTriangle, find more such insightful case studies on our IIDE Knowledge portal.
Thank you for taking the time to read this marketing strategy of TravelTriangle, and do share your thoughts on this case study in the comments section below.