Profound Marketing Strategy of TravelTriangle

In a previous article, we learned about the detailed Marketing Strategy of Thomas Cook. In this blog, we will elaborate on the marketing strategy of TravelTriangle – India’s leading online holiday marketplace.

The objective is to assist you in gaining insights into TravelTriangle from bridging the gap between travellers and travel agencies in 2011 to becoming a well-known online holiday marketplace in India.

To date marketing is the heart and soul of every company and only with an effective marketing strategy can a company survive, in this digital era where everything is inclined towards online space, Digital Marketing walks hand in hand with every company, If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 Karan Shah, CEO and Founder, IIDE.

We will fully cover our marketing strategy for TravelTriangle in this blog. Before we begin our quest to decode the Marketing strategy of Traveltriangle, let us start by learning the company’s story, target audience, and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.