Extensive Marketing Strategy Of Toppr – With Detailed Overview

In the last blog, we discussed the SWOT Analysis of Vedantu. In this blog, we will cover the marketing strategy of Toppr – one of the tech companies. Let’s understand what are the marketing aspects of Toppr to grab the attention of student communities.

Let’s come to the central motive of this blog. Marketing strategy is an essential component of every company that needs to sell its product or service.

Edtech is an industry which has become a necessity for education, as we all know due to covid from 2020 students were unable to get an experience in classroom studies so then online study has come to a broader prospect to rescue the education system, students and their parents.

If you want to learn about digital marketing in detail watch the 45-minute free masterclass.

As mentioned due to covid as the education system change the marketing process also has changed things to become digital so digital marketing has become a popular part of marketing as per requirement there is no less number of digital marketers.

So as of the need increase in online studies as well as many companies started growing their business, so in the competitive scenario what are the marketing strategies has taken by Toppr to successfully run their business we will discuss on this blog through various points.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Nov 1, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.