360° Marketing Strategy of Transport Corporation of India

Previously, we looked at the SWOT Analysis of Transport Corporation of India. This time we will completely explore the marketing strategy of Transport Corporation of India. TCI is the Transport Corporation of India and has been India’s leading integrated multi-modal logistics service provider for nearly 6 decades.

Being a “Leader in logistics”, TCI has continuously strived for better-existing processes and productivity for over 60 years by expanding business to both Indian and International markets.

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Let’s begin our marketing strategy of Transport Corporation of India. Before that let us give you a quick overview of the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]