360° Marketing Strategy of Transport Corporation of India

Previously, we looked at the SWOT Analysis of Transport Corporation of India. This time we will completely explore the marketing strategy of Transport Corporation of India. TCI is the Transport Corporation of India and has been India’s leading integrated multi-modal logistics service provider for nearly 6 decades.

Being a “Leader in logistics”, TCI has continuously strived for better-existing processes and productivity for over 60 years by expanding business to both Indian and International markets.

As the world is moving towards Digital, every business needs its presence in an online medium. Hence Digital marketing plays a vital role in all businesses. If you are interested in learning a new era skill, check out IIDE’s Free Digital Marketing Master class by IIDE founder CEO Karan Shah.

Let’s begin our marketing strategy of Transport Corporation of India. Before that let us give you a quick overview of the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.