Marketing Strategy of Tmall: Leading Ecommerce in China

In the previous article, we discussed the marketing strategy of Suning – the third-largest e-commerce site in china. In this article, we are going to know about the detailed marketing strategy of Tmall – Taobao mall owned by Alibaba which is operated in China.

Marketing is a company’s main functioning part that can either make it or break it, as the world became so digitally friendly. If you are interested and eagerly want to learn digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.

We will learn the complete marketing strategy of Tmall in this blog. Before we begin our deep dive, let’s learn more about this Chinese Based Tmall company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.