Complete Marketing Strategy of Travelers – In-Depth Overview

In the earlier article, we got to know about the SWOT analysis of Travelers. This time around, let us dive into the detailed marketing strategy of Travelers.

The sixth-largest provider of commercial property-casualty insurance in the United States – Travelers is an insurance firm that is concerned with its customers’ needs for the protection of their belongings, such as their homes, automobile, and business. This industry has been present for about 165 years.

Travellers are known for their suspenseful marketing ideas and thoughts. So if you are one who wants to land like this marketing creativity then check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Before we dive into the waves of the marketing strategy of Travelers, let us know more about it.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]