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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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SWOT Analysis of Aditya Birla Group: Major Corporate Insights
Last time we elaborated on the SWOT analysis of the largest mining & non-ferrous metals company in India, Vedanta Resources. This time we’ll tackle the SWOT analysis of Aditya Birla Group in-depth. Aditya Birla Group is one of India’s biggest corporate group companies, founded by Seth Shiv Narayan Birla in 1857. It is a Multinational Conglomerate Company. They’re truly multinational corporations operating in over 25 countries. As the world goes online, the traditional marketing way is changing with some new rules and methods & if you’re interested in learning the latest – check out our Free MasterClass On Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.If you want to learn about how Aditya Birla Group became so successful in India and other countries, in this blog we’ll learn about the SWOT analysis of Aditya Birla Group & decode the answer. Before we dive into the analysis let’s learn about the Aditya Birla Group, its founding, products, financial status, competitors. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Simplified SWOT Analysis of Aditya Birla Capital
Here, we will look at the SWOT analysis of Aditya Birla Capital.Aditya Birla Capital Limited (ABCL) is the financial services holding company of the Aditya Birla Group. The Aditya Birla Group operates in 36 countries across Asia, Europe, Africa, and the Americas. The Aditya Birla Group, was founded in 1857 by Seth Shiv Narayan Birla.The bank is growing and getting visibility due to its effective strategies and marketing. Online presence and digital marketing are very important in today’s world for growing a business. To know more about digital marketing and its different attributes, do check out the Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.If you’re as curious as we are about Aditya Birla Capital’s success formula, you’ve come to the right place. We’ll learn about the Third-Party strengths, weaknesses, opportunities and threats of the Aditya Birla Capital, but before that let us look at the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Acer SWOT Analysis 2025: Exploring the Strengths, Weaknesses, Opportunities & Threats
Acer, a Taiwanese tech giant, is known globally for affordable yet performance-driven laptops, gaming gear, and PCs. But where does it stand in today’s competitive market dominated by Apple, Dell, and Lenovo? How is Acer navigating the post-pandemic hardware boom and AI-powered future? If you're a business student, marketer, or aspiring entrepreneur, this SWOT breakdown offers real-world insights into how a legacy hardware brand innovates, competes, and evolves in 2025.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of ACC Limited: Major Cement Producer
Last time we did the strategic SWOT analysis of one of the major Indian cement companies Ambuja Cement. This time, we will take on the SWOT Analysis of ACC Limited in-depth.ACC Limited is one of India’s largest cement makers. Lafarge Holcim is in charge of the company’s management. ACC Limited was formed by the merging of ten cement businesses controlled by Tatas, Dinshaw, Nixon, and Khataus. The infrastructure industry is in high demand all of the time. For over 80 years, ACC Limited has been synonymous with cement, building its reputation as a pioneer organization that regularly sets new benchmarks in research and innovative product expansion.As society goes online, marketing is transforming and if you are interested in learning about the newest – check out our Free MasterClass on Digital Marketing 101 by the Founder and CEO of IIDE, Karan Shah.Do you want to learn how ACC Limited became so successful in the cement industry? In this blog, we will learn about the SWOT Analysis of ACC Limited and decode the answer. Before we begin, let us learn more about ACC Limited, funding, products, financial status, and competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of Abbott Laboratories: India’s Pharma Leader
In our previous blog, we did a detailed SWOT Analysis of one of the world’s largest leading retailers, Walgreens. Here we will be doing an Elaborated SWOT Analysis of Abbott Laboratories It is one of the largest biotech and pharmaceutical companies based on employee numbers. It is also one of the largest Pharmaceutical Companies in India. Abbott Laboratories has gained large success in its industry. It can improve its market standing by implementing the latest digital marketing techniques. As most people are using digital media it is easy for businesses to market their target audience. Thus digital marketing is essential for every business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how Abbott Laboratories maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of Abbott Laboratories. But before we start with its SWOT Analysis let us learn about Abbott Laboratories as a Company, its products, competitors, financials, and more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Comprehensive SWOT Analysis of 7-ELEVEN
What began in 1927 as an icehouse in Texas, US has grown into the world’s largest retailer. 7-Eleven became the world’s most popular convenience store by focusing on one basic goal: to make customers’ lives simpler. That means we’re always inventing, and it shows in our goods, technology, and customer service.In this case study, we’ll learn about the SWOT Analysis of 7-eleven and the company. Let’s get started.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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SWOT Analysis of 20th Television: Animation Studio Insights
In our previous article, we had done an in-depth SWOT Analysis of an American film production & distribution company, Universal Pictures. In this article, we will see the SWOT analysis of 20th Television.Did you know about the famous adult cartoon series named The Simpsons? Yeah exactly, the creator and producer behind this cartoon series is 20th Television. 20th Television is an American live-action television production company which serves as a division of Disney Television Studios. A unit of Walt Disney Television both ultimately owned by The Walt Disney Company.20th Television is a market leader all around the world due to its efficient services and strong visibility. In today’s world digital marketing is very important to create a brand image, if you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.In this blog, we will learn about the SWOT analysis of 20th Television, but before that let’s know about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali Ayurved ‌- With All 4Ps Explained
Patanjali is an ayurvedic-centred company that joined hands with FMCG and grew to a market leader instantly by the strategic Marketing‌ ‌Mix‌ ‌of‌ ‌Patanjali, its astonishing marketing strategy and positioning. Having adhered to the traditional dependence of the country on ayurvedic products and medicines, Patanjali marketed itself as pure and herbal thereby successfully capturing the Indian minds. The company founder was listed in Forbe’s billionaire list. In this blog, we will be going in-depth about the Marketing Mix of Patanjali including its 4Ps. Now let us know more about the company:
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Stepwise SWOT Analysis of Canara Bank | IIDE
Canara Bank is one of India’s most well-known and trustworthy financial institutions. It is one of the largest banking organizations owned by the Government of India (GOI) in the country. The bank was founded in 1906, making it one of India’s oldest banks with over a century of operation. To better understand the reasons for its continuous growth, we should understand the SWOT Analysis of Canara Bank, which is requisite for any business to survive and thrive in the market. So without any further ado, let’s get started by learning about Canara Bank.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Royal Stag’s Marketing Strategy: Advertising Campaigns
Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip. It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out. Seagram’s Royal Stag is a perfect example of how this has been done successfully.In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.So let us start by knowing about Seagram’s Royal Stag as a brand.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Entire Marketing Strategy of Punjab National Bank with SWOT Analysis
Punjab National Bank is a state-owned commercial bank that was India’s first ‘Swadeshi’ bank. It began operations on April 12, 1895, in Lahore, with only 2 lakhs sanctioned capital and 20,000 working capital. Today, PNB is the country’s second-largest public sector bank. In the Punjab National Bank case study, we shall cover the bank’s marketing strategy throughout its extensive journey with the help of its marketing mix, marketing campaigns, SWOT analysis, and social media presence. Let’s get started by learning more about the company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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MuscleBlaze Marketing: How They Are Winning In The Fitness Community
The Indian fitness community was won over by two striking Muscleblaze Marketing campaigns last year. MuscleBlaze is a sports nutrition brand from India that provides supplements for weight gain and weight loss. Wanting to capture the 1,200 crore protein supplement market in India, it prides itself on making supplements that are FSSAI approved and made from the purest ingredients. To generate brand awareness and loyalty, MuscleBlaze came up with two incredible marketing campaigns over the course of one year. These generated a LOT of buzz within the Indian fitness community (and outside).
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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