Latest Case Studies

Looking to know more about the marketing strategy of Zalando fashion? You are at the right place. We will be discussing all there is to know about the marketing strategy of Zalando. Zalando is the world’s number one online retail shop, where fashion brands are connected to their customers. Zalando fashion is looking to build a sustainable globally accepted fashion style. They don’t only connect brands to customers, they build sustainable relationships between the brands and customers. For every company to be successful, they need a unique and outstanding marketing strategy. The marketing tool or strategy employed by companies is a major factor in determining if the company will rise to the top or fall to the bottom. Marketing has evolved alongside the world, digital marketing is now the new trend. Marketing has gone beyond the traditional tv ads, billboards, and flyers. Marketing has become so much more. A complete marketing strategy today will cover social media marketing, content marketing, SEO etc. Nobody is in search of a conventional marketer anymore. Every company today has come to understand the importance of having a skilled digital marketer on their team, so as a marketer if you want to be relevant to these companies you need to up your skill. If you too are interested in digital marketing then you should definitely check out IIDE’s Free MasterClass on Digital Marketing, by our CEO and Founder Karan Shah. This blog will cover every detail of the marketing strategy of Zalando, but before we dive deep into all the details let us take a look at the company’s story, target audience and digital presence.

In a previous article, we learned about the detailed Marketing Strategy of InVideo. In this blog, we will get to know about the marketing strategy of Youku, a video hosting service based in Bejing, China. It operates as a subsidiary of Alibaba Group Holding Limited.The purpose is to gain insights into Youku and how it became one of China’s top online video and streaming service platforms.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn about Youku’s marketing strategy by the end of this blog. Before getting deep into it, let’s start with the company’s brief introduction.

In a previous article, we learned about the detailed SWOT analysis of Yili. In this blog, we are going to elaborate on the marketing strategy of Yili – As the largest dairy producer and the dairy producer with the fullest product lines in China.The key purpose is to learn and gain insights into Yili dairy and how it became China’s premium brand of dairy products. The company is aiming to become the world’s largest dairy product producer industry across the world.So, as you know, the whole world is becoming online now, and marketing is the backbone of every industry. If you are excited to learn many more things do check out our free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan shah.We will explore the full marketing strategy of Yili by the closing of this blog. Before getting into the deep, let us begin with the company’s story, audience, and digital presence.

In our last article, we learned in-depth about the marketing strategy of Courseplay. In this blog, we’ll go through the marketing strategy of Yellow AI, cloud-based conversational software which is now known as Yellow AI.The objective is to guide you in comprehending Yellow AI’s evolution and how it evolved to be the world’s largest AI-powered conversational engagement platform.Any firm may become well-known around the world only if its marketing plan is effective. It is the most effective method of reaching the intended audience. Digital marketing has grown in importance as the world has gotten more digital. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.This blog will go through the marketing strategy of Yellow AI. Let’s start by learning about the company’s history, target audience, and digital presence before we delve in.

Previously, we had discussed the SWOT Analysis of Xpressbees. Today in this blog we will gain insights about the marketing strategy of Xpressbees.Xpressbees are the fastest-growing logistics service provider in India catering to end-to-end supply chain solutions. There has been a nearly 100% growth in revenue every year.Xpressbees serves more than 1,000 customers – including large Paytm for financial and e-commerce services, Meesho, Lenskart, Xiaomi, Snapdeal, and online pharmacies – to bring their products across the country. It is present in two hundred and two cities and processes more than 2.5 million orders a day – up from 600,000 daily orders last year.Before we look into the marketing strategy of Xpressbees, let us gain more insights about Xpressbees.About Xpressbees Courier ServiceXpressbees began their journey within FirstCry, an e-commerce for children’s products, in 2012. But in 2015, in Pune, it started as a private company. Amitava Saha and Supam Maheshwari, the founder of FirstCry and acting chief executive, are the founders of Xpressbees.In 2017 it expanded to Deliver 50,000 shipments per day. Transformed into a major eCommerce player with asset specification services extending to 500 cities.The restructuring sector experienced a state of infrastructure in 2017 when its market size was estimated at $ 160 billion. According to IBEF, the Indian logistics market reached $ 215 billion by 2020, accounting for 10.5% of the CAGR in 2017. This category has several players, including Locus, Blackbuck, LetsTransport, and others. In 2019 it further progressed and transformed into a provider of fully integrated and robust solutions for Cross-Border, Warehousing & Trave. In 2021 there were Deliveries of around 6,00,000 shipping per day. Asset management 2021 per day is 3+ million.Xpressbees’s competitorsXpressbees’s competitors include Delhivery, Ecom Express, Future Supply Chain, Ekart Logistics, DTDC, DHL, and Blue Dart.As the business expands there is also an increase in the competition. Xpressbees has to continually work hard and stay updated with the latest trends to beat the growing competition. It is very much crucial for Xpressbees to have a strong marketing strategy. Further in the blog, we will now have a detailed study of the marketing strategy of Xpressbees and gain knowledge about the services it provides and its marketing campaigns.

Last time we discussed the SWOT analysis of Xfinity. Now we will take a tour and discuss the Marketing Strategy of Xfinity.Xfinity is the trade name of Comcast. Xfinity is one of America’s fastest-growing cable companies. It has its headquarters in Philadelphia, Pennsylvania. The company is estimated to have 21 million subscribers in the US.As Xfinity is an international brand, it has a unique marketing strategy. It digitally markets its products all over the world. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE.Now let’s dive in and learn how Xfinity became what it is today, the marketing strategy of Xfinity, and more. But before that let’s learn about the company, what products it has to offer, its financial position, and its competitors.

In the previous blog, we learned about the Marketing Strategy Of Dr Vaidya – as India’s one of the leading brands in Ayurveda. We learned about the marketing mix, its marketing strategy, and marketing campaigns. Today in this blog, we are going to talk about the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. The objective is to learn and gain insights into Wysa and how it became India’s leading AI-enabled mental health application. Wysa keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Wysa by the end of this blog. Before diving deep into the marketing strategy of Wysa, let’s begin with the company’s story, target audience and digital presence.

In the previous article, we learned about the SWOT analysis of Wuliangye. In this article, we will study the detailed marketing strategy of Wuliangye, the magic liquor of China. This popular liquor is solely produced by the Wuliangye Yibin company and is their best-selling product. The main focus of this blog is to understand how Wuliangye Yibin became the ‘King of the Chinese Liquor Industry’.As we all know, this is the digital era. Especially after COVID-19, the digital platforms are at their peak. All businesses, small or big have started establishing their base online. So if you are interested in marketing and want to learn more about it you can check out IIDE’s free MasterClass on Digital Marketing by our CEO and founder Karan Shah.At the end of this blog, you will get to know the successful marketing strategy of Wuliangye Yibin that made the company what it is today. But before that, let’s have a quick look at the company’s history, target audience and digital presence.

Formerly, we did the SWOT analysis of Alembic Pharmaceuticals. In this blog, we will be covering the STP and Marketing Strategy of Wockhardt and their market extension and also their long-term goals which have made them a global pharmaceutical and biotechnology company headquartered in Mumbai, India.Our main objective is to elaborate the alembic pharma’s marketing and understand their strategy which has made its success in the multinational and local market helping them standstill even after 50 years as the market leader and aims to become the global brand and their STP to promote worldwide. First Let’s elaborate on the company’s story and target audience and digital presence in the following section but if you are keen to learn more about marketing strategy then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we get everything rolling, get more familiar with Wockhardt as an organisation, the way things were laid out, its items, its financial position, and its rivals.

In our previous article, we learned about the marketing mix of Toyota, the largest automobile manufacturer in the World. In this blog, we will dig into the marketing strategy of Wheels India – which is the most competitive and innovative wheel manufacturing brand which is India’s leading brand. The objective of this blog is to guide you through insights into how Wheels India became India’s best Wheels manufacturing brand. In today’s era companies acquire customers – through digital marketing. As users across the world go digital, marketing has followed them into the digital realm as well.As we all are aware of today’s digital world, where all the brands, companies, and industries are marketing their products by influencing or taking up any celebrity as their brand ambassador. So, to excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s Free MasterClass on Digital Marketing 101 by none other than our Founder and CEO, Karan Shah.In this study, we will look at the marketing strategy of Wheels India, their influencing strategies, and whatnot. So, let’s get started!

In the previous blog, we learned about the SWOT analysis of Welspun Corp – the World’s Second Largest Manufacturer Of Large Diameter Pipes. We learned about the marketing mix, its marketing strategy, and marketing campaigns. Today in this blog, we are going to talk about the marketing strategy of Welspun India, a home textile company. The objective is to learn and gain insights into Welspun India and how it became India’s fastest-growing textile company. Welspun India keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Welspun India by the end of this blog. Before diving deep into it the marketing strategy of Welspun India, let’s begin with the company’s story, target audience and digital presence. 

In the recent article, we learned about the marketing strategy of Mercadona. In this article, we are going to discuss the complete marketing strategy of Walmart India – India’s chief retail tech company.The main goal is to gain an understanding of Walmart India and have an in-depth study of how Walmart is marketed in the country.Whether you are a business proprietor or a working professional, several questions arise that you need to ask yourself. For example, are you conscious of the needs that your customers desire? Do you think your customers love your products?A single word that answers all these queries is none other than “marketing”. Marketing is crucial for the workflow of every industry as it makes customers aware of your products or services, keeps them updated on your business and helps them make a buying decision.Nowadays, every individual relies upon digital life for everything, so it is a mandate for every industry to grow online also and increase their sales much higher. If you are interested in having a better grip on marketing concepts then you should definitely check out our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.In this case study, we will be learning about the whole marketing strategy of Walmart India by the end of this blog. Before going much deeper into this concept, we will have a look at the company’s story, target audience and digital presence.