Seagram’s Royal Stag — A premium whisky brand that delivers a top-notch drinking experience with each and every sip.
It is regarded as one of the world’s most popular premium Indian alcohol brands. However, these days there is an ever-increasing number of “drinks” brands to choose from and companies are having to be more inventive in order to stand out.
Seagram’s Royal Stag is a perfect example of how this has been done successfully.
In this case study, we will deep dive into the marketing and advertising campaign strategy deployed by Royal Stag to promote itself by going through Royal Stag’s targeting strategy, its marketing strategy and related factors such as branding, promotions and its advertising campaigns in the coming sections.
So let us start by knowing about Seagram’s Royal Stag as a brand.