Entire Marketing Strategy of Punjab National Bank with SWOT Analysis

Punjab National Bank is a state-owned commercial bank that was India’s first ‘Swadeshi’ bank. It began operations on April 12, 1895, in Lahore, with only 2 lakhs sanctioned capital and 20,000 working capital. Today, PNB is the country’s second-largest public sector bank.

In the Punjab National Bank case study, we shall cover the bank’s marketing strategy throughout its extensive journey with the help of its marketing mix, marketing campaigns, SWOT analysis, and social media presence. Let’s get started by learning more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

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Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.