Latest Case Studies

Dove’s 2026 marketing strategy focuses on inclusivity and authenticity, tackling unrealistic beauty standards in the AI era. Using social media, influencer campaigns, TV, print, and in-store activations, Dove reached millions globally while promoting confidence and self-esteem. Initiatives such as the Real Beauty DNA tool, collaborations with influencers, and educational content have strengthened brand trust. With new strategies such as AI-driven feedback loops, AR-enabled offline media, and cause-driven partnerships, Dove continues to lead the way in redefining beauty worldwide.

Burberry, a global leader in luxury fashion, is known for its strong digital presence and innovative marketing campaigns. From influencer partnerships to social media storytelling, the brand continues to connect with a modern, tech-savvy audience successfully.

Spotify’s marketing strategy leverages data-driven insights, personalised recommendations, and innovative digital campaigns to dominate the music streaming industry. This case study explores the marketing strategy of Spotify, analysing its digital marketing tactics and overall business strategy.

When you think of Nykaa, what’s the first thing that comes to mind? Honestly, it’s their digital presence, Instagram reels, beauty tutorials, influencer tie-ups that they have nailed digital marketing. And that’s true! Nykaa isn’t just a beauty retailer. It’s a powerhouse for content and marketing strategies, blending education, entertainment, and shopping. This smart use of social media marketing, omniplatforms for e-commerce, and influencer marketing  has been one of the biggest reasons for its rapid rise. Why should you read this? If you’re building or studying an e-commerce or beauty brand, Nykaa’s journey is a treasure trove of lessons. If you’re curious how digital + offline strategies combine in practice, this is real-world playbook stuff. And if you want to understand where Nykaa might head next (and whether it can hold its crown).  Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Murli Manohar Sah. He is a current student in IIDE's Online Digital Marketing Course, May Batch 2025. If you find this helpful, feel free to reach out to Murli Manohar Sah to send a quick note of appreciation for his fantastic research, he will appreciate the kudos!

Globe Telecoms, a leading telecommunications company in the Philippines, holds a prominent position in the industry. With innovations in mobile services, broadband, and digital solutions, Globe has adapted to changing market demands. How does it fare in 2025 with increasing competition and a rapidly evolving market? Dive deeper into Globe Telecom's SWOT analysis to understand its current standing and future trajectory.

Ferrari - the symbol of luxury, speed, and Italian craftsmanship continues to dominate the global supercar market in 2026. Known for its iconic Prancing Horse logo and unmatched engineering, Ferrari blends tradition with innovation as it moves toward electrification. But in an era of changing mobility and sustainability demands, can Ferrari keep leading the race? Let’s dive into the SWOT Analysis of Ferrari to uncover the power behind its enduring legacy. This article’s research and analysis were conducted by Shruti Tiwari, a dedicated student of IIDE’s Online Digital Marketing Course May Batch 2025. If this SWOT analysis provided useful insights, don’t hesitate to send Shruti Tiwari a note of appreciation - your feedback will be warmly received!

The marketing strategy of GAP aims to target different segments of clothing by utilising different brands. GAP’s marketing strategy leverages personal connection to build a more personal connection with their target audience. They perform promotional activities to generate brand awareness, increase customer engagement, and generate sales.

Jollibee is a multinational fast-food chain of restaurants owned by Jollibee Foods Corporation(JFC). Jollibee was established in 1978 by Tony Tan Caktiong and since then Jollibee has been dominating the market of the Philippines.  Today, we will be decoding the marketing mix of Jollibee in depth. You can also visit our blogs to read other case studies. Before we break the ice, let’s know what the company is about

Milo, a beloved global brand, has long dominated the malt beverage market, particularly in Southeast Asia. Known for its positioning as a nutritious energy drink, Milo maintains a significant market share. But with evolving consumer preferences and increasing health consciousness, can it continue to lead the market? Entrepreneurs and business students should delve into this SWOT analysis to understand Milo’s strategic position and market dynamics in 2026.

Delta Air Lines’ 2026 marketing strategy focuses on customer personalisation through a robust MarTech stack, AI-driven pricing models, and loyalty partnerships. The brand primarily leverages email marketing, dynamic web content, and personalised app notifications as key digital channels. Delta educates travellers on cost transparency, reward maximisation, and sustainable flying, positioning its services as the intelligent, user-first solution in modern air travel.

Previously we discussed the SWOT analysis of Victoria’s Secret. This blog is going to elaborate on the marketing strategy of Victoria’s Secret – one of the world’s leading female wear brands. Marketing is a crucial part of every business and with the world fully digital now, Digital marketing has become a vital skill and need for businesses. If you are interested in learning more about marketing, do well to check out the Free Digital Marketing class by Karan Shah, CEO and Founder of IIDE. In this blog, we will learn how Victoria’s Secret has evolved to the leading brand and position it holds today. The objective is to cover the marketing strategy of Victoria’s Secret fully. Let’s begin with the company’s overview, target audience and digital campaigns.

In our previous article, we learned in detail about the SWOT analysis of Lidl. In this article, we are going to extensively study the marketing strategy of Lidl – a famous international retail chain company. In this blog, we hope to make you understand the transition of Lidl from a single grocery wholesaler store to becoming an international retail chain company. Also with rapid growth and extension, everything is going digital. So is the case for marketing as well. We know that marketing plays a vital role in making a company, brand, or product famous and now it has also gone digital. Therefore if you want to learn about digital marketing and excel in its skill, we have got your back with IIDE’s Free MasterClass on Digital Marketing 101 by our Founder and CEO, Karan Shah. We will cover the marketing strategy of Lidl in detail in the upcoming section of the blog.