Latest Case Studies

The marketing strategy of Relaxo Footwear centers on massive reach, deep relevance, and instant availability across channels. It masterfully blends television's mass appeal with expanding digital presence on Instagram, YouTube, Google Ads, and quick-commerce platforms like Blinkit. Yet the brand faces pressure to accelerate digital engagement, Gen Z relevance, and e-commerce conversion rates to match competitors' dominance in India's evolving 2026 footwear market. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Zeel Doshi. She is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Zeel Doshi to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Sunsilk’s marketing strategy highlights how a legacy brand regained relevance with young women by blending science-backed haircare with culture-led digital experiences like Sunsilk City and the #Bouncenatyam challenge. A social-first funnel and quick-commerce partnerships drove strong engagement and sales, while gaps such as no owned customer data, missed search intent, and reduced appeal among older audiences point to areas for improvement. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Vinay Gajjelli. He is a current student in IIDE’s Post Graduate Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to Vinay Gajjelli to send a quick note of appreciation for him fantastic research. He'll appreciate the kudos!

Nirma’s marketing strategy transformed the Indian detergent market by offering an affordable and widely accessible product. However, as consumer preferences shifted toward modern formats and digital discovery, the brand’s consumer business lost relevance despite strong industrial growth.  Today, Nirma faces a gap between high brand recognition and low purchase consideration, especially among younger buyers.  The brand’s marketing objective is to rebuild relevance and preference while retaining its value-for-money positioning. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Virti Nandu. She is a current student in IIDE's Post Graduate Program in Digital Marketing (May 2025 Batch). If you find this case study helpful, feel free to reach out to Virti Nandu and send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

Dove, founded in 1957 by Unilever, is a global leader in personal care products, known for its commitment to real beauty, inclusivity, and self-esteem advocacy. Serving millions of consumers worldwide with its iconic moisturizing beauty bar and expansive skincare portfolio, it has redefined beauty standards and marketing ethics in the personal care industry. In 2026, Dove continues to lead in purpose-driven marketing and sustainable product innovation. How does it maintain its competitive edge amid increasing market competition and evolving consumer expectations for authenticity and sustainability? This analysis offers entrepreneurs and business students key insights into Dove's strategic positioning and growth opportunities in 2026.

Burberry, a global leader in luxury fashion, is known for its strong digital presence and innovative marketing campaigns. From influencer partnerships to social media storytelling, the brand continues to connect with a modern, tech-savvy audience successfully.

HSBC India marketing strategy operates as a premium globally connected bank that caters to affluent individuals, HNWIs and corporates with international ambitions. Its marketing strategy in India is anchored in wealth management, cross-border banking, and relationship-led services, positioning HSBC as the preferred partner for globally minded customers. Among all channels digital marketing and relationship driven engagement play the most critical role supported by high-impact brand campaigns, OTT partnerships, experiential events and selective traditional media. By combining global expertise with local market understanding HSBC reinforces its promise of “opening up a world of opportunity” while maintaining a strong presence in India’s competitive banking landscape. Student CreditBefore diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by varada chandwadkar.She is a student of IIDE’s PG in Digital Marketing program (May 2025 batch). If you found this helpful feel free to reach out to varada chandwadkar to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos.

Hyundai’s 2026 marketing strategy marks a major shift from traditional car branding to a future-ready mobility and technology ecosystem. By combining sports marketing, electric vehicle education, and advanced AI innovation, Hyundai is redefining how automotive brands connect with Indian consumers. Strategic partnerships like the ICC T20 World Cup 2026, the launch of India’s first mass-market electric SUV, and AI-led innovations showcased at CES 2026 highlight a culture-first, education-driven approach. Backed by record 2026 sales and AI-powered Connected TV advertising, Hyundai proves how smart, tech-focused marketing can deliver strong business growth in India’s highly competitive auto market. Before diving into the article, I'd like to inform you that the updated research a data compilation for this piece were conducted by Aastha Dhimar, a current student in IIDE's PG Digital Marketing Course (May 2025 Batch), with additional  updates and analysis. If you found this helpful, feel free to reach out to Aastha to send a quick note of appreciation for her fantastic research. She'll appreciate the kudos!

Meesho’s marketing strategy leverages social commerce, digital advertising, influencer marketing, referral programs, and localized regional campaigns to connect with value-conscious consumers and aspiring resellers across India. It focuses on empowering small sellers especially women and first-time entrepreneurs by enabling them to sell products through social platforms like WhatsApp and Instagram, while positioning Meesho as an affordable, trust-driven e-commerce solution for Tier-2 and Tier-3 markets. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tushar Gaikwad. He is a current student in PG in Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Tushar Gaikwad to send a quick note of appreciation for her fantastic research. He'll appreciate the kudos.

Colgate India’s marketing strategy has positioned it as a leader in the oral care market, with a market share of over 50% as of 2025. Facing slowing demand, herbal competition, and consumer confusion, Colgate focused on premiumization and digital campaigns to engage consumers. The brand launched parenting-led campaigns to build trust and expanded its e-commerce presence to meet the needs of modern consumers. Colgate’s strategy heavily relies on digital marketing, particularly social media and influencer campaigns, while maintaining its strong retail presence. This integrated approach combines tradition with innovation to enhance loyalty, address affordability, and solidify Colgate’s place as a trusted oral care brand.

Bharat Sanchar Nigam Limited (BSNL) is India's government-owned telecom giant, positioning itself as the trusted network for rural and semi-urban Bharat amid private sector dominance. Its strategy emphasizes affordability, wide coverage, and indigenous tech upgrades. Key channels include digital apps, social media, regional TV, print ads, and hyper-local rural campaigns. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Tanmay Gurav, a current student of IIDE’s PG Program in Digital Marketing (May 2025 batch). If you found this helpful, feel free to reach out to him Tanmay Gurav and share a note of appreciation.

IKEA's business model focuses on low-cost, high-value offerings with a mix of in-store experiences and e-commerce. By designing functional furniture for the masses, it creates a win-win for both customers and the company. This model has helped IKEA achieve global success, from competitive pricing to a seamless customer experience.

PAYTM marketing strategy combines performance marketing, CRM re-engagement, content marketing, mass media, sports sponsorships, and merchant-led offline visibility to address trust issues and rising competition. The brand uses Google Search and App campaigns, push notifications and SMS, educational content, TV and OTT ads, IPL sponsorships, and in-store QR codes and Soundboxes to reinforce everyday payment usage. The strategy focuses on rebuilding trust and protecting Paytm’s leadership in digital payments amid regulatory challenges and competition from PhonePe and Google Pay. By adopting a reassurance-led, multi-channel approach and gradually promoting financial services through targeted digital campaigns, Paytm aims to stabilise growth and remain top-of-mind in India’s fintech ecosystem. Before diving into the article, I’d like to inform you that the research and initial analysis for this piece were conducted by Srishty Bharti. She is currently a student in IIDE’s Post Graduate Digital Marketing (BatchMay 2025). If you found this helpful, feel free to reach out to Srishty Bharti to send a quick note of appreciation for her fantastic research – she’ll appreciate the kudos.