Extensive S.W.O.T Analysis of Horlicks

Horlicks is an energy drink that is part of the GlaxoSmithKline (GSK) Consumer health product line. Horlicks’ delightfully creamy malty flavour is made with malted wheat and barley and is fortified with vitamins and minerals.

To better understand the reasons for Horlicks’ continuous growth, we should understand its SWOT analysis, which is required for any business to survive and thrive in the market.

In this case study, we will learn about the SWOT Analysis of Horlicks and the company. Let’s get started.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]